Feel overwhelmed by video content? Wish you could just hire it out? In this episode, Susan and Melissa talk about the real reasons ecommerce store owners get stuck—and why hiring someone to “just make your Reels” isn’t the quick fix you think it is.

You’ll hear simple, practical ways to start creating videos that connect with your audience, showcase your products, and drive results—without showing your face or hiring a production team.

What You’ll Learn:

✔️ Why hiring out content creation often backfires
✔️ The one thing you must know before outsourcing any role
✔️ Easy, no-face video ideas that still convert
✔️ Why B-roll and slideshows are smarter than you think
✔️ The key ingredient to live video success
✔️ How to turn your customer questions into high-performing content

RELATED LINKS:

Sign Up for Brand Video Bootcamp

Episode 162 – How to Make a Brand Video

Episode 106 – The TikTok Strategy That Exploded Sylvie’s Sales

Episode 276 – The 3-Part Video Funnel Strategy

Emails That Sell Guide

Video is one of the best ways to build trust and grow your ecommerce sales—but without a clear strategy, it can feel overwhelming or like a waste of time. In this episode, we’re sharing the 3 types of videos every store owner needs to grow awareness, increase clicks, and drive conversions—without burning out.

You’ll hear what each video should include, when to use it, and how to measure success (spoiler: it’s not just views).

What You’ll Learn:

✔️ The one video every store owner should start with
✔️ What to say in your brand video (even if you hate being on camera)
✔️ How to use video to drive real clicks to your product pages
✔️ Why live video works best when everything else is already in place

RELATED LINKS:

Birdmoss Brand Video

Birdmoss Product Video

Sew Hungry Hippie Live Video Strategy

Brand Video Bootcamp Waitlist - sign up now!

Build a Massive Audience with a Brand Video — Episode 162

How to Get 1M Eyeballs on Your Product Every Month – Episode 244

Jen Cura has done what most makers only dream of—she’s built a 12-person team that helps her produce one of the most personal, high-touch products you can sell: keepsake “memory” bears made from sentimental clothing.

In this episode, Jen walks us through the framework she used to break down her process, delegate tasks without losing quality, and build a team she trusts—so she could step out of production and into the CEO role.

What You’ll Learn:

✔️ How she broke her handmade process into scalable pieces
✔️ The reason she hired task-specific roles instead of general helpers
✔️ The questions that helped her spot red flags early
✔️ Her training system that builds consistency across her team
✔️ Why this works even if you’re not a maker—and even if you’re hiring your first VA

RELATED LINKS:

The Patchwork Bear

Golden Advice from a Multi-6 Figure Maker

https://thesocialsalesgirls.com/golden-advice-from-a-multi-6-figure-maker-episode-273/

The $500/Hour Job You Should Be Doing
https://thesocialsalesgirls.com/the-500-hour-job-you-should-be-doing-episode-226/

Make your business run without you. Here’s how.

https://thesocialsalesgirls.com/make-your-business-run-without-you-heres-how-episode-201/

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Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.

Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/

“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free!" - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales.

Click here, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!

Have you heard of an SEO Funnel?

We talk about the Sales Funnel all the time, but we haven’t talked about how you can create an SEO Funnel. Until now.

Investing time into SEO can be beneficial for any ecommerce business, and you can use a content-based funnel strategy to grow traffic and sales without advertising.

Most of us understand the sales funnel where we've got our cold, warm, and hot traffic filtering down the funnel to the purchase goal.

You can apply that same method of thinking to SEO.

Listen in as our Inner Circle SEO Coach, Sarah walks us through the steps. Start building your SEO Funnel, and build up more high quality traffic for free.

Ready to get more organic traffic?

Our SEO for Ecommerce Course is now open. In the Course, you’ll learn how to build a powerful SEO Funnel that will consistently grow your organic traffic and sales.

This course is exclusively for Ecommerce store owners, and comes with 2 months of Expert support. Enrollment is limited, so get in now: https://classroom.thesocialsalesgirls.com/seo-for-ecommerce

Get Simple SEO for Store Owners for FREE here: https://learn.thesocialsalesgirls.com/simple-seo-for-store-owners-guide/

When Katie hit $100K in sales, she thought the hard part was behind her. But real growth didn’t come until she changed her role, stopped trying to do everything herself, and built a business designed to scale.

In this episode, Katie shares what happened when she outsourced embroidery (spoiler alert- it was a disaster), how she hired her first employee—and then her second—and how she grew her subscription box from 70 to over 400 monthly subscribers by focusing on the numbers that mattered.

What You’ll Learn:

✔️ Why outsourcing didn’t solve her time problem
✔️ How hiring one person helped—and why it wasn’t enough
✔️ The metric that tells her when to grow her team
✔️ How she pays herself based on facts, not feelings
✔️ Why she no longer considers herself a maker—and what she is instead

Related Links:

Check out Katie’s business: Miss Monogram Kids

Get the Profit First Book

The Path To A Full-Time Paycheck From Your Business
https://thesocialsalesgirls.com/the-path-to-a-full-time-pay-check-from-your-business-episode-220/

How Erica supersized her profit and wiped out her stress
https://thesocialsalesgirls.com/how-erica-supersized-her-profit-and-wiped-out-her-stress-episode-223/

3 Things You Can Do To Be More Profitable Today

https://thesocialsalesgirls.com/3-things-you-can-do-to-be-more-profitable-today-episode-219/

______________________

Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.

Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/

“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free!" - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales.

Click here, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!

Most store owners never feel fully in control of their sales. But Natalie Santini is one of the rare ones who figured it out. In this episode, she shares how she built Sew Hungry Hippie into a multi-seven-figure business—not by running ads, but by showing up live for two years straight, creating simple bundles her customers love, and building a system that reliably brings in sales week after week.

What You’ll Learn:

✔️ How she transitioned from handmade goods to scalable product lines
✔️ Why going live weekly changed everything (but only after 2 years of consistency)
✔️ The bundles strategy that makes buying easy—and drives instant sales
✔️ How she uses email + text reminders to maximize her live show traffic
✔️ Why adding digital products and courses stabilized her profit
✔️ The mindset that helped her keep going before the results showed up

______________________

Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.

Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/

“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free!" - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales.

Click here, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!

Raquel Rose had the dream scenario—her lead ads were bringing in nearly 900 new subscribers a week, and her email marketing was already converting well. So she leaned in and spent more on building her list.

But when she finally built a report to track where her new customers were coming from, what she found changed everything.

In this episode, Raquel breaks down how she set up the backend tracking, what happened when she tagged every lead by source, and why her most affordable leads turned out to be the most expensive.

If your email list is growing but your sales aren’t, this is a must-listen.

What You’ll Learn:

✅ How Raquel built the report that changed her strategy
✅ The one funnel that quietly outperformed all the rest
✅ Why her lowest-cost leads turned out to be the most expensive
✅ What she’s doing now to fix the funnel (without starting over)

______________________

Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.

Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/

“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free!" - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales.

Click here, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!

If your customers are asking the same questions over and over—it might be time to start charging for the answers.

That’s exactly what Lindzee Barrera did. As the founder of Birdie Girl Golf, she noticed her audience needed help building confidence on the golf course. So she created a $39 digital bootcamp to guide them—and now that one simple product brings in over $5,000 a month on autopilot.

In this episode, you’ll hear how she created the product, built a list of 1,100 leads, and set up a funnel that converts—without creating more inventory or adding complexity to her business.

What You’ll Learn:

✔️ How to turn your most-asked questions into a high-margin product
✔️ The freebie that built Lindzee’s list of over 1,100 new leads
✔️ Why her $39 offer works without a big launch
✔️ The exact tool she uses to deliver digital products automatically

RELATED LINKS:

🛍 Birdie Girl Golf
📄 Filemonk App

______________________

Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.

Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/

“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free!" - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales.

Click here, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!