Feel overwhelmed by video content? Wish you could just hire it out? In this episode, Susan and Melissa talk about the real reasons ecommerce store owners get stuck—and why hiring someone to “just make your Reels” isn’t the quick fix you think it is.

You’ll hear simple, practical ways to start creating videos that connect with your audience, showcase your products, and drive results—without showing your face or hiring a production team.

What You’ll Learn:

✔️ Why hiring out content creation often backfires
✔️ The one thing you must know before outsourcing any role
✔️ Easy, no-face video ideas that still convert
✔️ Why B-roll and slideshows are smarter than you think
✔️ The key ingredient to live video success
✔️ How to turn your customer questions into high-performing content

RELATED LINKS:

Sign Up for Brand Video Bootcamp

Episode 162 – How to Make a Brand Video

Episode 106 – The TikTok Strategy That Exploded Sylvie’s Sales

Episode 276 – The 3-Part Video Funnel Strategy

Emails That Sell Guide

Video is one of the best ways to build trust and grow your ecommerce sales—but without a clear strategy, it can feel overwhelming or like a waste of time. In this episode, we’re sharing the 3 types of videos every store owner needs to grow awareness, increase clicks, and drive conversions—without burning out.

You’ll hear what each video should include, when to use it, and how to measure success (spoiler: it’s not just views).

What You’ll Learn:

✔️ The one video every store owner should start with
✔️ What to say in your brand video (even if you hate being on camera)
✔️ How to use video to drive real clicks to your product pages
✔️ Why live video works best when everything else is already in place

RELATED LINKS:

Birdmoss Brand Video

Birdmoss Product Video

Sew Hungry Hippie Live Video Strategy

Brand Video Bootcamp Waitlist - sign up now!

Build a Massive Audience with a Brand Video — Episode 162

How to Get 1M Eyeballs on Your Product Every Month – Episode 244

Jen Cura has done what most makers only dream of—she’s built a 12-person team that helps her produce one of the most personal, high-touch products you can sell: keepsake “memory” bears made from sentimental clothing.

In this episode, Jen walks us through the framework she used to break down her process, delegate tasks without losing quality, and build a team she trusts—so she could step out of production and into the CEO role.

What You’ll Learn:

✔️ How she broke her handmade process into scalable pieces
✔️ The reason she hired task-specific roles instead of general helpers
✔️ The questions that helped her spot red flags early
✔️ Her training system that builds consistency across her team
✔️ Why this works even if you’re not a maker—and even if you’re hiring your first VA

RELATED LINKS:

The Patchwork Bear

Golden Advice from a Multi-6 Figure Maker

https://thesocialsalesgirls.com/golden-advice-from-a-multi-6-figure-maker-episode-273/

The $500/Hour Job You Should Be Doing
https://thesocialsalesgirls.com/the-500-hour-job-you-should-be-doing-episode-226/

Make your business run without you. Here’s how.

https://thesocialsalesgirls.com/make-your-business-run-without-you-heres-how-episode-201/

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Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.

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