Rate headlines are loud. Your clients need clarity. In this episode, Carla breaks down what the Fed Chair transition could mean and gives you simple scripts to turn uncertainty into calm, confident value conversations.

This podcast is for the real estate agents building their dream life and business on their terms, especially if you’re working another job, raising a family, or building it all at once. In this episode of the Double Duty Agent Podcast, we’re talking about interest rates, the upcoming Fed Chair change in May, and why your clients are confused. Most importantly, you’ll learn how to guide people through the noise without predicting the market or sounding like a news anchor.

You’ll learn:

• Why consumers get overwhelmed by rate headlines and how to simplify the story in one calm explanation
• The key myth vs reality truths that help clients get unstuck and stop waiting for “perfect”
• Two power questions and ready to use text scripts that help you create value conversations with your database this week

This isn’t just content. This is coaching. Let’s go.

WHAT WE COVER

1) The headline, simplified

• Why the Fed influences the economy and why leadership changes can impact expectations
• Why this is not a light switch moment, it’s more like steering a ship
• The difference between Fed rate changes and mortgage rate movement

2) Why consumers get confused

• They hear “the Fed” and assume it directly equals mortgage rates
• Headlines are built for attention, not clarity
• Most people don’t live inside an interest rate, they live inside a monthly payment
• Waiting feels safe, but it is not always the safest choice

3) Myth vs reality

• Fed cuts do not automatically mean mortgage rates instantly drop
• Waiting does not guarantee a better deal
• Payment usually matters more than the rate
• Refinancing may be an option later, depending on goals and qualifications

4) The responsible way to talk about what “many people believe”

• How to share a viewpoint without predicting or promising
• Why preparation beats certainty
• The importance of staying in your lane and partnering with a trusted lender

5) The two power questions that create trust

• “What matters most to you right now, the interest rate or your monthly payment?”
• “If you made a move now and rates changed significantly later, would refinancing be an option you’d consider?”

6) Your simple one week action plan

• Choose 10 people
• Send the rate vs payment question
• Focus on starting conversations, not closing deals
• Offer next steps: scenario run, consult, or lender partner connection

“People don’t need predictions. What they need is a plan.”

What matters most in your conversations right now: sounding informed or being helpful?
What’s one outreach message you can send today to start a calm, value driven conversation?

TEXT SCRIPTS FROM THE EPISODE

Script 1: Rate vs payment
“With all the rate headlines, what matters more to you right now, the interest rate or the monthly payment?”

Script 2: Homeowners and future sellers
“If rates eased later this year, would that change anything for your plans, or are you happy right where you are?”

Social Media Post Suggestion: “We’re coming up on a Fed leadership change in May. It doesn’t automatically change mortgage rates, but it can influence expectations. Want me to connect you with a lender to run a couple simple scenarios so you can see your options?”

Sign up for the Double Duty Download:

Send a text

Comparison will drain your confidence fast, especially when you’re building real estate in limited time windows. In this Coach’s Corner, Carla breaks down the hidden context you’re missing and shows you how to turn comparison into inspiration and steady momentum.

EPISODE OVERVIEW

This podcast is for the real estate agents building their dream life and business on their terms, especially if you’re working another job, raising a family, or building it all at once. In this episode of the Double Duty Agent Podcast, we’re tackling one of the most common mindset struggles for double duty agents: comparison.

An agent brought this question to Open Office Hours: How do I stop comparing myself to other agents? And if you’ve ever listened to someone else’s wins and made it mean you’re failing, you’re going to feel seen in this one.

Carla shares a personal story from her first season in real estate, when she was hitting her lead measures but not seeing appointments and closings yet, and how her coach helped her understand two game-changing truths:

You’ll learn:

• Why comparison usually happens when you’re missing context, not capability
• How the Law of the Harvest explains the gap between effort and results
• The key questions to ask that help you rewrite the story and get your focus back

Do you have a challenge you would like to hear featured on a future Coach’s Corner episode? Submit it here: https://DoubleDutyPodcast.com

Send a text

Closings come from conversations, not hope. In this episode, Coach Carla breaks down the simple math, what counts as a real conversation, and how to track the exact number you need each week to build a pipeline you can count on.

Episode Overview

This podcast is for the real estate agents building their dream life and business on their terms, especially if you’re working another job, raising a family, or building it all at once. In this episode of the Double Duty Agent Podcast, we’re talking about the one non-negotiable in real estate: consistent, quality conversations. Because without conversations, you do not have a business.

Carla walks you through the “100 conversations to 1 closing” framework, what actually counts as a conversation, why some conversations convert faster than others, and how tracking helps you stop guessing and start creating predictable momentum.

You’ll learn:

• Why many agents can use 100 conversations to 1 closing as a starting point until they know their own conversion number
• What counts as a real conversation (two way engagement) and the 4 outcomes that make it a win
• The “conversation food chain” and why in person and phone typically create higher quality results
• A simple 1 to 5 conversation quality score to improve conversion without adding overwhelm
• How to track conversations with three columns so you can adjust your strategy with clarity
• A 7-day conversation challenge to create pipeline fast

This isn’t just content. This is coaching. Let’s go.

“Without conversations, you do not have a business. All you have is a license and maybe hope. And hope isn’t a business strategy.”

Links + Resources

• Goal Calculator (Lead Magnet): https://carlahasthekey.outgrow.us/DDBDGoalCalculator
• Double Duty Agent Facebook Community: https://www.facebook.com/groups/doubledutyagent
• AI Script Coach (conversation practice): https://chatgpt.com/g/g-I7t5tk39u-ai-script-coach

Let’s Connect

Join the community and get weekly coaching in your inbox at https://DoubleDutyPodcast.com.
Share this episode with one other agent who needs it, and if you found value, leave a 5-star review to help us grow this movement.

Send a text

Feeling stuck or under-supported? This Coach’s Corner episode will help you audit your environment, identify the support you actually need, and build the right structure without making a rash move.

EPISODE OVERVIEW

This podcast is for the real estate agents building their dream life and business on their terms, especially if you are working another job, raising a family, or building it all at once. In this episode of the Double Duty Agent Podcast, Carla responds to a powerful post from Peter inside the Double Duty community about how switching to the right environment finally put him into production.

Carla expands the conversation with a grounded coaching message: sometimes the issue is not you. It’s the support structure around you. And for double duty agents, support has to fit your real life, not an ideal schedule you don’t have.

Instead of jumping straight to “I need a new brokerage,” this episode helps you get clear on what’s missing, what support can be layered in, and how to take ownership of your business infrastructure in a sustainable way.

You’ll learn:

• How to tell the difference between a you problem and an environment problem
• The 6 layers of support that create consistent momentum for double duty agents
• A simple checklist to audit your current training, scripts, accountability, and systems
• Why the grass is greener where you water it, and how to strengthen your setup without starting over
• The one action step to take today to get supported better and build a business that feels lighter

This isn’t just content. This is coaching. Let’s go.

“It might not be you. It might be your environment.”

COACHING REFLECTION QUESTION

What support do you need most right now, and where are you currently trying to do it alone?

LINKS + RESOURCES

Weekly Newsletter: Head to https://DoubleDutyPodcast.com to sign up and get tools, coaching prompts, and inspiration delivered weekly.

Ignite After Dark: Carla references Ignite and Ignite After Dark as a foundational training path for newer agents. Taught by volunteer coaches and trainers this is offered FREE for all Double Duty Agents: https://coaching.mykwpc.com/ignite-after-dark

AI Script Coach: Carla recommends using an AI Script Coach inside ChatGPT to practice real estate conversations and get feedback.https://chatgpt.com/g/g-I7t5tk39u-ai-script-coach

LET’S CONNECT

Join the community and get weekly coaching in your inbox at https://www.facebook.com/groups/doubledutyagent

Share this episode with one other agent who needs it and if you found value, leave a 5-star review to help more double duty agents find support that fits their real life.

Send a text

If your business feels busy but not directed, this episode will help you turn the lights on, check your numbers, and make one aligned adjustment that changes your results.

Episode Overview

This podcast is for the real estate agents building their dream life and business on their terms, especially if you're working another job, raising a family, or building it all at once. In this episode of the Double Duty Agent Podcast, we are talking about awareness. Not self-criticism. Not shame. Awareness that feels like turning on a light.

Using the taxi driver analogy, Carla walks you through the exact areas where Double Duty Agents need to pause and look at what’s true so they can stop spinning, get clear on the destination, and take consistent actions that actually move the business forward.

You’ll learn:

• The taxi driver test that instantly reveals whether you’re moving with direction or just staying busy
• The six awareness areas every agent should check weekly: goals, math, consistency, conversations, appointments, and time alignment
• How to use a simple 10-minute weekly reset to create momentum without pressure

This isn’t just content. This is coaching. Let’s go.

“Awareness without action becomes frustration. But awareness with one aligned adjustment creates momentum.”

Coaching Reflection Question

What’s one area of your business where you’ve been driving around without a clear destination, and what is one adjustment you can make this week to get back on track?

Links + Resources

• Sign up for the Time Alignment and Time Management Workshop (Saturday 10:00 AM to 12:00 PM Eastern): https://coaching.mykwpc.com/offers/qooByVgo
• Weekly newsletter signup: https://DoubleDutyPod

Send a text

Lead generation is not complicated. It is conversations. In this Coach’s Corner, Carla breaks it down into a simple, sustainable approach that helps Double Duty Agents stop spiraling and start building momentum.

Episode Overview

This podcast is for the real estate agents building their dream life and business on their terms, especially if you're working another job, raising a family, or building it all at once. In this episode of the Double Duty Agent Podcast, Carla brings a simple truth back to the center of lead generation: it just means talking to people and starting with the people who already know you.

You’ll learn:

• Why lead generation is simple math, and how the 10 percent rule can calm the overwhelm
• How to stop being a “secret agent” and start making sure your people know you can help
• How to choose one lead gen strategy that fits your schedule, then do it consistently
• The four outcomes every lead gen conversation should create, even if it does not turn into business today

This isn’t just content. This is coaching. Let’s go.

Quotable Moment: “Lead generation is not complicated. It’s just talking to people.”

Coaching Reflection Question

What came up for you as you listened to this episode? If you felt resistance, what fear is underneath it, and what is one small, aligned action you can take today?

Links + Resources

Weekly newsletter: https://DoubleDutyPodcast.com

• Past episode to pair with this topic: Coach’s Corner on the Magic Question
• Lead gen reminder: Your database is always pillar one

Let’s Connect

Join the community and get weekly coaching in your inbox at https://DoubleDutyPodcast.com.

Share this episode with one other agent who needs it, and if you found value, leave a 5-star review to help us grow this movement.

Send a text

Closing the Snake. Activating the Fire Horse. Building 2026 on purpose.

This podcast is for the real estate agents building their dream life and business on their terms, especially if you’re working another job, raising a family, or carrying a lot at once.

In this episode, Carla uses the Lunar New Year as a coaching tool to help you release what is draining your energy, strengthen your foundations, and build a rhythm that supports your 2026 goals without burnout.

You’ll walk away with clear exercises you can do in short blocks of time, plus a simple framework to move from Goal Setter clarity into Goal Getter execution.

You’ll learn:

• How Lunar cycles create rhythm, and rhythm creates sustainability
• How to close out Snake energy with strategic evaluation and pruning
• How to set 2026 goals in a way your Goal Getter can actually execute
• What to watch for in the Fire Horse year so you stay aligned and consistent

This isn’t just content. This is coaching. Let’s go.

The Exercises Included in this Episode: You can pause the episode and complete these in real time, or schedule them across the two week runway (February 3 to February 16).

Exercise 1: Keep, Cut, Change (15 minutes)

Grab a notebook or open a note on your phone (not while driving).

Write three headings:

• KEEP
• CUT
• CHANGE

Now answer these prompts:

• KEEP: What did I do in 2025 that actually created results (closings, appointments, conversations, referrals)?
• CUT: What drained time and energy with little return?
• CHANGE: What has potential but needs adjusting to be sustainable as a Double Duty agent?

Coaching reminder: This is not about shame. This is about clarity, and clarity is kindness to your future self.

Exercise 2: The Foundation Audit (20 minutes)

Pick one audit per day, or do all four in one sitting.

Audit 1: Database

• Do I have correct phone numbers, emails, and addresses?
• Do I know who owns, who rents, and who is likely to move?
• Do I have tags for past clients, potential sellers, investors, and first time buyers?

Audit 2: Pipeline

• Who is sitting in “maybe” that needs a follow up?
• Who said yes and I did not circle back?
• Do I have a weekly pipeline touch system?

Audit 3: Schedule

• Can I clearly answer: What are my real estate work hours?
• Do I have a calendar block for conversations (not “when I have time”)?
• Do I have a weekly planning block?

Audit 4: Conversations and templates

• Do I have saved scripts and follow up messages?
• Am I practicing conversations 5 to 10 minutes a day?

Exercise 3: Belief Release Prompt (10 minutes)

Write these two lines and finish them:

• The story I am ready to release is…
• The truth I am choosing instead is…

Example:
The story I am ready to release is, “I don’t have time to build this business.”
The truth I am choosing instead is, “I can build this business in focused blocks when I protect my schedule.”

Exercise 4: Five Wins Integration (5 minutes)

List five wins from 2025, even if they feel small.
Then take a moment to acknowledge them. You are building proof. You are building confidence.

Exercise 5: Boundary for 2026 (5 minutes)

Answer this question:

What boundary do I need to set so I don’t burn out in 202

Send us a text

A little coaching, a lot of community, and real connection for Double Duty Agents. Join us in person at our first-ever Double Duty Connect LIVE in Atlanta.

This podcast is for real estate agents building a business alongside another career, family, or full life. Especially those who often feel like events and conferences weren’t designed with their reality in mind.

In this special Coach’s Corner episode of the Double Duty Agent Podcast, I’m sharing a personal invitation just for you. If you’re attending Keller Williams Family Reunion, or you live within driving distance of Atlanta, I want to invite you to our very first Double Duty Connect LIVE.

This isn’t a class.

It’s not a lecture.

And there’s no pressure to perform or prove anything.

It’s a relaxed, intentional space created exclusively for Double Duty Agents to connect, breathe, build community, and strengthen referral relationships with people who truly get your season of life.

If you’ve ever wished for a room where you didn’t have to explain yourself, this is that room.

EVENT DETAILS

Double Duty Connect LIVE
Keller Williams Buckhead Office – Atlanta
February 21
4:00–6:00 PM
Open to all Double Duty Agents (KW and non-KW welcome)
Perfect if you’re attending Family Reunion or live nearby

The RSVP link so you can save your spot: https://docs.google.com/forms/d/e/1FAIpQLScvz_K2Tjkt3q3V3dPQkO9lTPgLURt6hEvumofIRmuvUBjOUQ/viewform?usp=sharing&ouid=113058333637302317654

“Community isn’t a bonus. For Double Duty Agents, it’s a growth strategy.”

Sign up for the weekly newsletter: https://DoubleDutyPodcast.com

Join the Double Duty Community: https://www.facebook.com/groups/doubledutyagent

Send us a text