Lead generation is not complicated. It is conversations. In this Coach’s Corner, Carla breaks it down into a simple, sustainable approach that helps Double Duty Agents stop spiraling and start building momentum.

Episode Overview

This podcast is for the real estate agents building their dream life and business on their terms, especially if you're working another job, raising a family, or building it all at once. In this episode of the Double Duty Agent Podcast, Carla brings a simple truth back to the center of lead generation: it just means talking to people and starting with the people who already know you.

You’ll learn:

• Why lead generation is simple math, and how the 10 percent rule can calm the overwhelm
• How to stop being a “secret agent” and start making sure your people know you can help
• How to choose one lead gen strategy that fits your schedule, then do it consistently
• The four outcomes every lead gen conversation should create, even if it does not turn into business today

This isn’t just content. This is coaching. Let’s go.

Quotable Moment: “Lead generation is not complicated. It’s just talking to people.”

Coaching Reflection Question

What came up for you as you listened to this episode? If you felt resistance, what fear is underneath it, and what is one small, aligned action you can take today?

Links + Resources

• Weekly newsletter: https://DoubleDutyPodcast.com
• Past episode to pair with this topic: Coach’s Corner on the Magic Question
• Lead gen reminder: Your database is always pillar one

Let’s Connect

Join the community and get weekly coaching in your inbox at https://DoubleDutyPodcast.com.

Share this episode with one other agent who needs it, and if you found value, leave a 5-star review to help us grow this movement.

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Closing the Snake. Activating the Fire Horse. Building 2026 on purpose.

This podcast is for the real estate agents building their dream life and business on their terms, especially if you’re working another job, raising a family, or carrying a lot at once.

In this episode, Carla uses the Lunar New Year as a coaching tool to help you release what is draining your energy, strengthen your foundations, and build a rhythm that supports your 2026 goals without burnout.

You’ll walk away with clear exercises you can do in short blocks of time, plus a simple framework to move from Goal Setter clarity into Goal Getter execution.

You’ll learn:

• How Lunar cycles create rhythm, and rhythm creates sustainability
• How to close out Snake energy with strategic evaluation and pruning
• How to set 2026 goals in a way your Goal Getter can actually execute
• What to watch for in the Fire Horse year so you stay aligned and consistent

This isn’t just content. This is coaching. Let’s go.

The Exercises Included in this Episode: You can pause the episode and complete these in real time, or schedule them across the two week runway (February 3 to February 16).

Exercise 1: Keep, Cut, Change (15 minutes)

Grab a notebook or open a note on your phone (not while driving).

Write three headings:

• KEEP
• CUT
• CHANGE

Now answer these prompts:

• KEEP: What did I do in 2025 that actually created results (closings, appointments, conversations, referrals)?
• CUT: What drained time and energy with little return?
• CHANGE: What has potential but needs adjusting to be sustainable as a Double Duty agent?

Coaching reminder: This is not about shame. This is about clarity, and clarity is kindness to your future self.

Exercise 2: The Foundation Audit (20 minutes)

Pick one audit per day, or do all four in one sitting.

Audit 1: Database

• Do I have correct phone numbers, emails, and addresses?
• Do I know who owns, who rents, and who is likely to move?
• Do I have tags for past clients, potential sellers, investors, and first time buyers?

Audit 2: Pipeline

• Who is sitting in “maybe” that needs a follow up?
• Who said yes and I did not circle back?
• Do I have a weekly pipeline touch system?

Audit 3: Schedule

• Can I clearly answer: What are my real estate work hours?
• Do I have a calendar block for conversations (not “when I have time”)?
• Do I have a weekly planning block?

Audit 4: Conversations and templates

• Do I have saved scripts and follow up messages?
• Am I practicing conversations 5 to 10 minutes a day?

Exercise 3: Belief Release Prompt (10 minutes)

Write these two lines and finish them:

• The story I am ready to release is…
• The truth I am choosing instead is…

Example:
The story I am ready to release is, “I don’t have time to build this business.”
The truth I am choosing instead is, “I can build this business in focused blocks when I protect my schedule.”

Exercise 4: Five Wins Integration (5 minutes)

List five wins from 2025, even if they feel small.
Then take a moment to acknowledge them. You are building proof. You are building confidence.

Exercise 5: Boundary for 2026 (5 minutes)

Answer this question:

What boundary do I need to set so I don’t burn out in 202

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A little coaching, a lot of community, and real connection for Double Duty Agents. Join us in person at our first-ever Double Duty Connect LIVE in Atlanta.

This podcast is for real estate agents building a business alongside another career, family, or full life. Especially those who often feel like events and conferences weren’t designed with their reality in mind.

In this special Coach’s Corner episode of the Double Duty Agent Podcast, I’m sharing a personal invitation just for you. If you’re attending Keller Williams Family Reunion, or you live within driving distance of Atlanta, I want to invite you to our very first Double Duty Connect LIVE.

This isn’t a class.

It’s not a lecture.

And there’s no pressure to perform or prove anything.

It’s a relaxed, intentional space created exclusively for Double Duty Agents to connect, breathe, build community, and strengthen referral relationships with people who truly get your season of life.

If you’ve ever wished for a room where you didn’t have to explain yourself, this is that room.

EVENT DETAILS

Double Duty Connect LIVE
Keller Williams Buckhead Office – Atlanta
February 21
4:00–6:00 PM
Open to all Double Duty Agents (KW and non-KW welcome)
Perfect if you’re attending Family Reunion or live nearby

The RSVP link so you can save your spot: https://docs.google.com/forms/d/e/1FAIpQLScvz_K2Tjkt3q3V3dPQkO9lTPgLURt6hEvumofIRmuvUBjOUQ/viewform?usp=sharing&ouid=113058333637302317654

“Community isn’t a bonus. For Double Duty Agents, it’s a growth strategy.”

Sign up for the weekly newsletter: https://DoubleDutyPodcast.com

Join the Double Duty Community: https://www.facebook.com/groups/doubledutyagent

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Busy doesn’t build businesses. Conversations do. In this episode, we break down what actually counts as a real estate conversation and how to create a simple system that fits your Double Duty life.

This podcast is for real estate agents building their business while juggling another career, family, or full life. Especially if you’ve ever looked up at the end of a busy week and realized you had zero real estate conversations.

In this episode of the Double Duty Agent Podcast, we’re talking about the most important action you can take in your business: conversations. Not busy work. Not checking boxes. Real, two-way conversations that lead to appointments, referrals, and closings.

We break down why most agents don’t actually have a lead problem, what truly counts as a conversation, and how to build a repeatable conversation system that works even when time is tight.

You’ll learn:

• Why conversations are the most important lead measure in real estate
• The four things that make a conversation “count” in your business
• How the Double Duty 5x5 system creates consistent conversations in about an hour a day
• How many conversations it really takes to get to a closing
• Simple ways to grow your database without adding more to your plate

“You don’t have a lead problem. You almost always have a conversation problem.”

How many real estate conversations have you had so far this month, and are your daily actions aligned with the results you want to create?

Sign up for the weekly newsletter: https://DoubleDutyPodcast.com

Share this episode with one other agent who needs a reminder that conversations, not busyness, build businesses.

And if this episode helped you, leaving a 5-star review helps more Double Duty Agents find this space.

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Real estate does not have to feel this heavy. In this episode, Carla shares the core teachings from the RISE of the Double Duty Agent class and walks you through how to build consistency, confidence, and momentum without sacrificing your life.

This podcast is for real estate agents building a business alongside another career, family responsibilities, or a full, demanding life. If you have ever felt behind, inconsistent, or overwhelmed trying to make real estate fit into an already packed schedule, this episode is for you.

In this episode of the Double Duty Agent Podcast, Carla breaks down the RISE of the Double Duty Agent framework and offers a clear, compassionate path forward for agents who want sustainable success. This is a highlight reel of the live RISE class and a powerful reset for anyone who feels like they are working hard but not seeing consistent results.

You will learn:

• Why inconsistency is a design issue, not a personal failure
• How fear quietly creates resistance and how to work with it instead of against it
• Why conversations are the true foundation of your real estate business
• How to use simple math to create clarity and realistic goals
• How to design your real estate schedule around your life, not the other way around
• The RISE Wheel of Consistency and the eight areas that support long-term momentum
• How weekly intentions activate consistency and protect your time
• What to do when life disrupts your plans so you do not lose momentum

This is not about doing more. It is about doing what actually works.

“You are not behind. You are not broken. You have been trying to succeed inside a system that was never designed for your life.”

What is one small, aligned action you can take today that keeps you connected to conversations and momentum in your business?

LINKS + RESOURCES

• Conversation & Goal Calculator
• Access the full RISE of the Double Duty Agent recording and workbook (available for two weeks)
• Learn more about Double Duty by Design
• Weekly Newsletter: https://DoubleDutyPodcast.com

Join the community and get weekly coaching in your inbox at https://DoubleDutyPodcast.com.

If this episode resonated with you, share it with one other agent who needs to hear it. And if you found value here, leaving a 5-star review helps this podcast reach more agents who are carrying a lot and building something meaningful.

You are allowed to build success differently.

Keep growing. Keep building. And keep rising as a Double Duty Agent.

Double Duty by Design. Your design.

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This podcast is for the real estate agents building their dream life and business on their terms, especially if you’re working another job, raising a family, or starting fresh in a new season of life.

In this Coach’s Corner episode of the Double Duty Agent Podcast, Carla answers a powerful question from an Ignite After Dark student who recently moved to a new town and doesn’t yet have a local sphere of influence.

If you’ve ever worried that not knowing enough people locally puts you behind, this episode will bring you clarity, confidence, and a practical path forward.

You’ll learn:

• How to determine whether your database needs to be grown, nurtured, or both
• Simple, real-world ways to meet people and intentionally add them to your database
• Why your “old” sphere of influence is still fertile soil for referrals and business growth
• You are not starting from zero just because you moved
• Everyone already has a database, even if it’s not local yet
• Growth comes from meeting people intentionally and capturing contact information
• Business cards are not a system; relationships require follow-up and nurture
• Referral relationships with agents, vendors, and contractors are powerful and scalable
• Your existing friends, family, and past connections can still fuel your business
• Real estate follows the law of the harvest: plant, nurture, and trust the process

Subscribe to the weekly newsletter and community: https://DoubleDutyPodcast.com and submit a question to be featured in a future Coach’s Corner episode.

If this episode supported you, please leave a 5-star review so more agents can find this podcast. And don’t forget to share it with another agent who needs encouragement and clarity right now.

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You have set the goals. Now it is time for the reality check. This episode helps you turn intention into a clear, aligned plan that actually fits your life.

This podcast is for real estate agents building their business alongside a full life and often another career. In this episode of the Double Duty Agent Podcast, Carla walks you through a New Year reset that goes beyond goal setting.

If you have ever set goals with excitement only to lose momentum a few weeks later, this episode is for you. Carla breaks down why clarity matters more than motivation, how to give your goal getter clear instructions, and why your weekly actions matter more than your annual intentions.

You will learn:

How to check whether your goals truly fit your real life, schedule, and energy

Why clarity, not time, is the biggest constraint for most double duty agents

How to reverse engineer your goals into weekly conversations and appointments

What needs to change if last year’s actions did not produce last year’s results

How to move from good intentions to a simple, executable plan

This is not a hype episode. It is a grounded coaching conversation designed to help you stop guessing and start moving forward with confidence.

You do not need more time. You need fewer, clearer priorities.

Does your goal getter have clear instructions, or are you relying on hope and motivation to carry you through the year?

Register for RISE of the Double Duty Agent and Sign Up for the Weekly Newsletter: https://doubledutypodcast.com

Share this episode with one other agent who needs clarity right now, and if you found value, leave a 5 star review to help this podcast reach more double duty agents building their business by design.

Send us a text

Before you set another goal or move into the next season, this episode invites you to pause, reflect, and honor how far you have come so your growth can feel sustainable instead of exhausting.

This podcast is for real estate agents building their business alongside work, family, and life. In this final episode of the Essentials series and the final episode before the holiday break, we slow things down on purpose.

Celebration and reflection are often the most skipped essentials, yet they are the key to preventing burnout and reinforcing confidence. In this episode, Carla walks you through why pausing matters, how to recognize progress beyond closings and income, and how to use reflection to turn experience into wisdom instead of self-judgment.

This episode closes the loop on the eight essentials by helping you integrate what you have built rather than rushing into what is next.

You’ll learn:

• Why celebration and reflection are essential, not optional
• How skipping this step leads to burnout and disconnection
• How to recognize wins that are not tied to results or income
• The difference between reflection and self-criticism
• How tracking supports neutral, useful reflection
• Why adjustment is about refinement, not starting over
• A simple three step celebration and reflection practice you can use quarterly or yearly
• How to move into the holidays with permission to rest and be present

This episode is not about doing more. It is about honoring progress, integrating growth, and closing the year with intention.

Celebration is not indulgent. Reflection is not self-indulgent. They are how your nervous system learns that effort is safe and worthwhile.

What are three things you did this year that you are proud of, even if no one else saw them?

Join the community and get weekly coaching in your inbox at https://DoubleDutyPodcast.com.

If this episode or the Essentials series supported you, share it with another agent and leave a five-star review to help more Double Duty Agents find this podcast.

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