In this episode, we're joined by Becky Gluff, a real estate agent whose journey through multiple careers, including a significant stint as a missionary and as a tax professional, culminated in a thriving real estate career. Becky shares her personal story and strategies for success, offering a blend of inspiration and practical advice for dual-career agents and seasoned professionals alike. Key Takeaways: Choices - Persistence in Follow-Up: Becky stresses the importance of persistence in communication. She highlights that success in real estate often requires following up beyond the first or even the tenth contact, demonstrating a commitment to persistence that has significantly contributed to her impressive sales records. Choices - Automated Communication: Utilizing automated systems for routine communications such as birthday greetings and anniversary messages has allowed Becky to maintain consistent contact with her clients efficiently. Choices - Designing a Life by Design: Becky emphasizes the importance of creating a life that aligns with personal values and goals, a principle that has guided her through career transitions and into a fulfilling role in real estate. Actions for Success: Set Defined Working Hours: Becky shares how setting specific working hours and communicating these clearly to clients from the outset has enabled her to manage client expectations and maintain a healthy work-life balance. Establish and Honor Boundaries: By setting boundaries around her availability, such as evenings and weekends dedicated to personal time or other jobs, Becky has successfully managed her responsibilities without compromising client service. Build and Maintain a Robust Database: Starting with a strong base of contacts who know and trust her, Becky has expanded her network through consistent follow-ups, emphasizing the importance of nurturing relationships to sustain and grow her business. Celebrate Home Anniversaries: Sending personalized home anniversary cards has been a key strategy for Becky, helping her stay in touch with past clients and reinforce her presence in their lives. Mindset Shifts: Consistency in Actions: Whatever strategy you choose, Becky advises maintaining consistency in your actions. This approach has been central to her ability to convert leads and achieve high sales volumes. Prioritize Follow-Up: Making follow-up a priority, regardless of the communication medium, ensures that potential leads are nurtured into successful transactions. Reward Yourself and Find Support: Recognizing your own hard work and finding a support network, especially when facing challenges, are crucial for sustaining motivation and resilience in the competitive real estate field. Embrace Practice and Coaching: Continuous practice and openness to coaching have been instrumental in Becky’s development, enabling her to refine her skills and adapt to the dynamic demands of real estate sales. Becky’s journey from a tax professional to a real estate success story is not just inspiring but also instructional. Her strategic approach to client communication, time management, and personal development offers valuable lessons for anyone looking to excel in real estate or any other field. By adopting Becky’s keys to success, listeners can navigate their dual careers with confidence and achieve their own version of a life by design. You can reach Becky at beckygrealestate@gmail.com Remember to follow up, set boundaries, and be consistent in your efforts. Tune in next week for more insights from successful real estate professionals like Becky. Don't forget to subscribe/follow and leave us a review!
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