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What if the biggest barrier to practicing great medicine isn't your specialty—it's the system you're practicing in?

In this episode, I sit down with Dr. Brynn Everist, a board-certified allergist, immunologist, and founder of Prairie Allergy, to talk about what happened when she stepped away from insurance and built a practice around the way she actually wanted to care for patients. We discuss why education takes time, how Direct Care creates space for innovation, and why some of the most effective treatment options never gain traction inside the traditional healthcare model.

We also dive into entrepreneurship, building a product from scratch, and what it really feels like to leave the well-worn path of medicine to create something better. If you've ever wondered whether there's another way to practice, this conversation might be exactly what you need to hear.

Connect with her:

Website: Prairie Allergy
Instagram: @allergy_bee_md and @amusedrops
LinkedIn: @brynneverist
Amuse Drops: https://amusedrops.com/

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Direct Care Launch Lab: 12 week live coaching where you get a clear plan on your signature offer, a patient acquisition plan, and group support for on-going implementation. Take the readiness assessment to get started here.

***WORKSHOP: Build Your Profitable Direct Pay Package get on my email list to be the first to know about the next live coaching session here

--> Build Your Signature Offer Before You Opt Out PDF here

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Join the Direct Care Society, a private WhatsApp community here. Ads free!

• EMR I'm currently using in my Direct Care practice Simple Practice
• Find me on LinkedIn https://linkedin.com/in/teadpm
• More resources teadpm.com

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You've heard about direct care—but is this really the right time to make the leap?

In this episode, I walk you through seven simple questions to help you evaluate whether you're ready to build a direct care practice. We'll cover everything from your financial runway and market demand to your support system, referral network, and willingness to learn the business side of medicine. This isn't about convincing you to leave insurance—it's about giving you clarity on where you are today and what needs to happen next.

Whether you're ready to launch or simply planning ahead, this episode will help you make your next move with more confidence and less uncertainty.

Support the show

Direct Care Launch Lab: 12 week live coaching where you get a clear plan on your signature offer, a patient acquisition plan, and group support for on-going implementation. Take the readiness assessment to get started here.

***WORKSHOP: Build Your Profitable Direct Pay Package get on my email list to be the first to know about the next live coaching session here

--> Build Your Signature Offer Before You Opt Out PDF here

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Join the Direct Care Society, a private WhatsApp community here. Ads free!

• EMR I'm currently using in my Direct Care practice Simple Practice
• Find me on LinkedIn https://linkedin.com/in/teadpm
• More resources teadpm.com

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If I could go back and give myself advice before opening my direct care practice, these are the three lessons I'd share. In this episode, I break down why every cash practice needs one clear, high-value offer, how to hire with confidence (and let go with compassion), and the costly spending mistakes I wish I'd avoided in the beginning.

These lessons weren't learned from books—they came from years of trial, error, and building a practice that truly fits my life. If you're thinking about starting a direct care practice or want to build a stronger, more profitable one, this episode will help you avoid common pitfalls and move forward with greater clarity, confidence, and freedom.

Support the show

Direct Care Launch Lab: 12 week live coaching where you get a clear plan on your signature offer, a patient acquisition plan, and group support for on-going implementation. Take the readiness assessment to get started here.

***WORKSHOP: Build Your Profitable Direct Pay Package get on my email list to be the first to know about the next live coaching session here

--> Build Your Signature Offer Before You Opt Out PDF here

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Join the Direct Care Society, a private WhatsApp community here. Ads free!

• EMR I'm currently using in my Direct Care practice Simple Practice
• Find me on LinkedIn https://linkedin.com/in/teadpm
• More resources teadpm.com

Send us Fan Mail

What if the biggest threat to your practice isn't malpractice—but the contracts you sign?

In this episode, I sit down with healthcare attorney Amanda Hill, founder of Hill Health Law Group, to discuss the legal blind spots physicians often overlook when building a private practice. We cover employment agreements, vendor contracts, non-competes, contractor vs. employee classifications, side hustles, and why direct care physicians still need a strong legal foundation.

Amanda shares practical strategies to help you negotiate with confidence, avoid costly mistakes, and think like a business owner—not just a clinician. Whether you're starting a practice, growing your team, or exploring new opportunities, this conversation will help you protect your career, your business, and the freedom you've worked so hard to build.

Tune in and learn how to make smarter legal decisions from day one.

Connect with her:

• LinkedIn: Amanda B. Hill
• Website:
  • Hill Health Law Group
  • Guard My Practice
  • https://www.amandabhill.com/

Support the show

Direct Care Launch Lab: 12 week live coaching where you get a clear plan on your signature offer, a patient acquisition plan, and group support for on-going implementation. Take the readiness assessment to get started here.

***WORKSHOP: Build Your Profitable Direct Pay Package get on my email list to be the first to know about the next live coaching session here

--> Build Your Signature Offer Before You Opt Out PDF here

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Join the Direct Care Society, a private WhatsApp community here. Ads free!

• EMR I'm currently using in my Direct Care practice Simple Practice
• Find me on LinkedIn https://linkedin.com/in/teadpm
• More resources teadpm.com

Send us Fan Mail

You don't need another strategy. You need fewer distractions.

If you've been telling yourself, "I'm working nonstop, but nothing seems to move," this episode is for you.

The problem may not be a lack of effort—it may be a lack of focus. Today, I share why so many doctors feel stuck when they're actually scattered, and how narrowing your attention to the few things that truly matter can change everything. We'll talk about the 80/20 rule, hiring help, intentional rest, and building a practice that grows without draining you.

Because growth doesn't come from doing more. It comes from focusing on less.

Direct Care Society® - Readiness Assessment Form

Support the show

Direct Care Launch Lab: 12 week live coaching where you get a clear plan on your signature offer, a patient acquisition plan, and group support for on-going implementation. Take the readiness assessment to get started here.

***WORKSHOP: Build Your Profitable Direct Pay Package get on my email list to be the first to know about the next live coaching session here

--> Build Your Signature Offer Before You Opt Out PDF here

---

Join the Direct Care Society, a private WhatsApp community here. Ads free!

• EMR I'm currently using in my Direct Care practice Simple Practice
• Find me on LinkedIn https://linkedin.com/in/teadpm
• More resources teadpm.com

Send us Fan Mail

Do you keep telling yourself you need more credentials, another certification, or even an MBA before you can build a successful direct care practice?

In this episode, I challenge that belief and show you why the missing piece isn’t more education—it’s a clear offer. I break down the three types of direct care offers, why packages outperform fee-for-service, and the six elements every compelling offer needs. If patients seem confused, pricing feels awkward, or growth feels slow, this episode will help you create the clarity that turns expertise into a thriving practice.

Support the show

Direct Care Launch Lab: 12 week live coaching where you get a clear plan on your signature offer, a patient acquisition plan, and group support for on-going implementation. Take the readiness assessment to get started here.

***WORKSHOP: Build Your Profitable Direct Pay Package get on my email list to be the first to know about the next live coaching session here

--> Build Your Signature Offer Before You Opt Out PDF here

---

Join the Direct Care Society, a private WhatsApp community here. Ads free!

• EMR I'm currently using in my Direct Care practice Simple Practice
• Find me on LinkedIn https://linkedin.com/in/teadpm
• More resources teadpm.com

Send us Fan Mail

Have you ever felt guilty about wanting to earn more as a physician?

In this episode, I challenge the belief that caring about money makes you a worse doctor. We'll explore how this mindset contributes to burnout, financial stress, and frustration, and why building a profitable direct care practice can actually help you provide better patient care while creating the freedom and fulfillment you deserve.

Support the show

Direct Care Launch Lab: 12 week live coaching where you get a clear plan on your signature offer, a patient acquisition plan, and group support for on-going implementation. Take the readiness assessment to get started here.

***WORKSHOP: Build Your Profitable Direct Pay Package get on my email list to be the first to know about the next live coaching session here

--> Build Your Signature Offer Before You Opt Out PDF here

---

Join the Direct Care Society, a private WhatsApp community here. Ads free!

• EMR I'm currently using in my Direct Care practice Simple Practice
• Find me on LinkedIn https://linkedin.com/in/teadpm
• More resources teadpm.com

Send us Fan Mail

You already know more about direct care than you think. So if you’re still stuck researching, listening to podcasts, or waiting for the “right time,” this episode is for you.

I’m breaking down the real reason many doctors never make the transition into direct care — and it’s not lack of information. We’re talking about perfectionism, fear, people-pleasing, and the internal voices keeping you stuck. If you’ve been craving more freedom, simplicity, and connection with patients, this conversation will help you take the next step.

Support the show

Direct Care Launch Lab: 12 week live coaching where you get a clear plan on your signature offer, a patient acquisition plan, and group support for on-going implementation. Take the readiness assessment to get started here.

***WORKSHOP: Build Your Profitable Direct Pay Package get on my email list to be the first to know about the next live coaching session here

--> Build Your Signature Offer Before You Opt Out PDF here

---

Join the Direct Care Society, a private WhatsApp community here. Ads free!

• EMR I'm currently using in my Direct Care practice Simple Practice
• Find me on LinkedIn https://linkedin.com/in/teadpm
• More resources teadpm.com