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What if the biggest barrier to practicing great medicine isn't your specialty—it's the system you're practicing in?

In this episode, I sit down with Dr. Brynn Everist, a board-certified allergist, immunologist, and founder of Prairie Allergy, to talk about what happened when she stepped away from insurance and built a practice around the way she actually wanted to care for patients. We discuss why education takes time, how Direct Care creates space for innovation, and why some of the most effective treatment options never gain traction inside the traditional healthcare model.

We also dive into entrepreneurship, building a product from scratch, and what it really feels like to leave the well-worn path of medicine to create something better. If you've ever wondered whether there's another way to practice, this conversation might be exactly what you need to hear.

Connect with her:

Website: Prairie Allergy
Instagram: @allergy_bee_md and @amusedrops
LinkedIn: @brynneverist
Amuse Drops: https://amusedrops.com/

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Direct Care Launch Lab: 12 week live coaching where you get a clear plan on your signature offer, a patient acquisition plan, and group support for on-going implementation. Take the readiness assessment to get started here.

***WORKSHOP: Build Your Profitable Direct Pay Package get on my email list to be the first to know about the next live coaching session here

--> Build Your Signature Offer Before You Opt Out PDF here

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Join the Direct Care Society, a private WhatsApp community here. Ads free!

• EMR I'm currently using in my Direct Care practice Simple Practice
• Find me on LinkedIn https://linkedin.com/in/teadpm
• More resources teadpm.com

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You've heard about direct care—but is this really the right time to make the leap?

In this episode, I walk you through seven simple questions to help you evaluate whether you're ready to build a direct care practice. We'll cover everything from your financial runway and market demand to your support system, referral network, and willingness to learn the business side of medicine. This isn't about convincing you to leave insurance—it's about giving you clarity on where you are today and what needs to happen next.

Whether you're ready to launch or simply planning ahead, this episode will help you make your next move with more confidence and less uncertainty.

Support the show

Direct Care Launch Lab: 12 week live coaching where you get a clear plan on your signature offer, a patient acquisition plan, and group support for on-going implementation. Take the readiness assessment to get started here.

***WORKSHOP: Build Your Profitable Direct Pay Package get on my email list to be the first to know about the next live coaching session here

--> Build Your Signature Offer Before You Opt Out PDF here

---

Join the Direct Care Society, a private WhatsApp community here. Ads free!

• EMR I'm currently using in my Direct Care practice Simple Practice
• Find me on LinkedIn https://linkedin.com/in/teadpm
• More resources teadpm.com

Send us Fan Mail

If I could go back and give myself advice before opening my direct care practice, these are the three lessons I'd share. In this episode, I break down why every cash practice needs one clear, high-value offer, how to hire with confidence (and let go with compassion), and the costly spending mistakes I wish I'd avoided in the beginning.

These lessons weren't learned from books—they came from years of trial, error, and building a practice that truly fits my life. If you're thinking about starting a direct care practice or want to build a stronger, more profitable one, this episode will help you avoid common pitfalls and move forward with greater clarity, confidence, and freedom.

Support the show

Direct Care Launch Lab: 12 week live coaching where you get a clear plan on your signature offer, a patient acquisition plan, and group support for on-going implementation. Take the readiness assessment to get started here.

***WORKSHOP: Build Your Profitable Direct Pay Package get on my email list to be the first to know about the next live coaching session here

--> Build Your Signature Offer Before You Opt Out PDF here

---

Join the Direct Care Society, a private WhatsApp community here. Ads free!

• EMR I'm currently using in my Direct Care practice Simple Practice
• Find me on LinkedIn https://linkedin.com/in/teadpm
• More resources teadpm.com