In this episode of The Digital Shift™, Natasha Roberson reveals the 5 essential email and SMS sequences that turn your inbox into a 24/7 sales engine.

If you’ve been relying solely on social media for leads and sales, you’re sitting on a ticking time bomb. Your inbox is the one digital asset you truly own — and with the right automations, it becomes a predictable, scalable revenue stream.

You’ll walk away knowing exactly which 5 sequences to set up first, how they work together to nurture and convert, and the simple steps to start building your own automated money machine.

Whether you’re brand new to email marketing or you’ve been winging it without a real plan, this is your shortcut to creating a follow-up system that doesn’t drop leads — and doesn’t sleep.

🧠 Key Topics Covered:

• 📥 The Welcome/Nurture Sequence that builds trust from day one
  
  
  
• 💰 The Sales Conversion Sequence that turns warm leads into buyers
  
  
  
• 🛒 The Abandoned Cart Sequence that recovers lost revenue
  
  
  
• 🔄 The Re-Engagement Sequence to revive a cold list
  
  
  
• 🎯 The Post-Purchase Sequence that drives retention and repeat sales
  
  
  

Want the done-for-you templates and full build-out plan for all 5 sequences?

The Digital Shift Studio gives you the trainings, templates, and tech setup to have these live in your business in 30 days or less.

Start your 14-day free trial today at www.self-made.biz and start building your inbox gold mine.

“Your inbox should be your highest ROI employee — always on, never tired, and always closing.”

👉 Check out the Digital Shift Studio Now: www.self-made.biz/digital-shift-studio

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 10 week accelerator here: www.self-made.biz/accelerator

Want to infused tech but you'd rather have the full marketing system built for you? You can visit us here for ala carte: www.self-made.biz/price-list or here for a complete system: www.self-made.biz/done-for-you-vip

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Jessica Green @iamjessgreen
Natasha Roberson @momtomillionaire

Welcome to The Digital Shift™ — I’m your host, Jessica Green — and today we’re talking about what has to come first if you want your business to make money consistently.

I’m not talking about your logo, your website, your course content, or your Instagram aesthetic.

I’m talking about the system that actually turns interest into income—the one thing most people don’t build, and then wonder why their launch falls flat.

Let me take you behind the scenes…

We created the Automated Money Machine framework because time after time, we saw smart business owners with incredible ideas not make money—not because their offer was bad, but because they had no backend built to sell it.

No funnel.
No follow-up.
No way to capture leads.
No automation.
No booking flow.
No nurture system.
No sales assistant (human or AI).

They were launching blind. And broke.
So we built a system that fixed that.

This episode is going to show you exactly what that system looks like, how it works, and why it’s the only thing you should focus on before you go live with your offer.

Here’s what we’re covering today:

• Why most offers flop—even when they’re great
  
  
  
• The exact pieces you need in place to convert leads into clients
  
  
  
• How AI follow-up bots are now doing the heavy lifting
  
  
  
• And how to get your full sales system built with us at our Virtual Summit on September 9th
  
  
  

Let’s break it all down.

💡 The Mistake Most People Make

So many business owners are stuck in what we call the Launch Loop:

You get excited about your new program or product…
You start filming videos, tweaking content, maybe even writing your curriculum…
You post about it… maybe even share it on stories…

But then…
Crickets.

Why?

Because there was never a system behind it.
Just a great idea with no bridge to the buyer.

And the truth is, your audience doesn’t want more content—they want a clear path to say YES.
That means automation, follow-up, and an easy “I’m in” button.

🧠 Key Topics Covered / Talking Points

✅ The Core System to Build Before You Launch

This is your Automated Money Machine—and it includes:

1. Lead Magnet or Entry Offer
   Could be a free checklist, quiz, booking link, or discount.
   Its job is to attract the right people and give value.
   
   
   
2. Simple Funnel (Opt-In → Thank You → Nurture)
   One clear message.
   One clear next step.
   

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 10 week accelerator here: www.self-made.biz/accelerator

Want to infused tech but you'd rather have the full marketing system built for you? You can visit us here for ala carte: www.self-made.biz/price-list or here for a complete system: www.self-made.biz/done-for-you-vip

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @momtomillionaire

Welcome to The Digital Shift™ — I’m Jessica Green, and if you’ve been stuck in startup limbo or feeling overwhelmed by “everything” you're supposed to have in place before launching… take a breath.

In this episode of The Digital Shift™, I’m breaking down the bare minimum you need to launch your business online—without drowning in tech, overthinking your strategy, or wasting time on things that don’t move the needle.

If you’ve ever stalled because you thought you “needed more,” this episode gives you permission to simplify and start.

You’ll walk away with a stripped-down success checklist, a list of what to skip, and a better understanding of what we teach inside the Digital Shift Studio to help you grow fast (and without burnout).

Whether you're just starting out or feeling stuck, this is your go-ahead to get in motion with clarity and confidence.

Here’s what we’re diving into:

• ✅ The core pieces you actually need to launch an online business
  
  
  
• 🚫 The fluff you can skip that’s keeping you stuck
  
  
  
• 🚩 Warning signs that you’re overcomplicating things
  
  
  
• 🛠️ How we simplify all of this inside the Self Made Hub + Digital Shift Studio
  
  
  
• 🎯 And a few action steps you can take this week to get unstuck and launched
  
  
  

Let’s do this.

👥 Who This Episode is For:

✅ Coaches, consultants, and social sellers in early stages
✅ Creators or affiliates launching their first funnel
✅ Burnt-out marketers trying to restart from a simpler place
✅ Anyone overwhelmed by tech, tools, or too much info

✔️ What You Actually Need to Launch

Let’s start with a story.

"I had a client named Jill. She spent a good year trying to get her business launched—hopping between Canva templates, debating Kajabi vs. Kartra, building an entire course. But guess what? She hadn’t even made her offer public. No emails, no lead magnet, no follow-up. Just a beautiful mess behind the scenes."

This is what I call the launch trap. So here’s your Launch Essentials checklist:

• A Clear Offer
  Just one thing: a freebie, a low-ticket offer, a service, or a booking link.
  
  
  
• A Way to Collect Leads
  A lead form, a DM keyword trigger, or a simple opt-in page.
  
  
  
• A Place to Follow Up Automatically
  This is where the sales happen. Think: 3–5 emails or texts that nurture and guide.
  
  
  
• A Simple Funnel
  A one-path journey: Opt-in → Thank You Page → Automated Follow-Up.
  
  
  
• A Way to Convert
  DM reply, calendar booking, or order form. No friction. Just clarity.
  

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 10 week accelerator here: www.self-made.biz/accelerator

Want to infused tech but you'd rather have the full marketing system built for you? You can visit us here for ala carte: www.self-made.biz/price-list or here for a complete system: www.self-made.biz/done-for-you-vip

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @momtomillionaire

Feeling overwhelmed by all the tools, tech, and to-dos when it comes to automation? You’re not alone—and this episode of The Digital Shift™ is here to cut through the noise.

In this solo episode, Natasha Roberson breaks down the ONE system you should start with when building out automation in your business. Whether you’re brand new to tech or stuck in “automation avoidance,” this conversation will simplify the chaos and show you exactly where to begin to get fast wins and lasting results.

If you’ve ever said, “I don’t know where to start with automation…” this is your starting point.

“Automation isn’t about doing less—it’s about doing the right things at the right time without burning out.”

✅ Who This Episode Is For:

• Entrepreneurs drowning in tech overwhelm
  
  
  
• Social marketers who know they need follow-up but haven’t built it yet
  
  
  
• Coaches, creators, and course builders ready to scale
  
  
  
• Business owners stuck in manual hustle mode who need relief, fast
  
  
  

📌 Key Topics Covered:

1. The Real Reason Automation Feels Overwhelming

• You’re trying to do too much, too fast
  
  
  
• Most people start with the wrong tools or systems
  
  
  
• Not everything needs to be automated—yet
  
  

2. The ONE System to Start With: Your Lead Capture & Follow-Up Flow

• Why it’s the foundation for everything else
  
  
  
• How it replaces guesswork with consistency
  
  
  
• What happens when this one system is running on autopilot
  
  
  

3. Your First 3 Automation Steps (Even If You’re Not Techy)

• Step 1: Create a high-value lead magnet (quiz, guide, checklist)
  
  
  
• Step 2: Use a form or keyword to capture that lead
  
  
  
• Step 3: Automate your follow-up via email + SMS + DM
  
  

4. Common Mistakes That Stall Your Automation Progress

• Trying to build an entire ecosystem all at once
  
  
  
• Jumping into complex tools without strategy
  
  
  
• Automating without understanding the journey first
  
  
  

5. The Fast Track with SELF-MADE Hub

• Templates to help you launch your first system in hours, not weeks
  
  
  
• Done-with-you setup and mentorship to guide you
  
  
  
• Real stories of members who saw results after just one funnel
  
  

Ready to ditch the overwhelm and start with one powerful system?

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 10 week accelerator here: www.self-made.biz/accelerator

Want to infused tech but you'd rather have the full marketing system built for you? You can visit us here for ala carte: www.self-made.biz/price-list or here for a complete system: www.self-made.biz/done-for-you-vip

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @momtomillionaire

In this episode of The Digital Shift™, Natasha Roberson dives deep into one of the most powerful, overlooked, and ROI-packed tools in your entire business: your email list.

If you think email is dead—this episode will wake you up. With inboxes more crowded than ever, most business owners either give up too soon or never use email to its full potential.

Natasha breaks down the exact strategies to stand out, serve more, and sell more using story-driven subject lines, value-packed sequences, and the automation tools inside the Self Made Hub. Whether you’re nurturing cold leads or launching something new, your edge in 2025 is your inbox strategy.

“Social media grabs attention. Email builds trust and drives conversions.”

Who This Episode Is For:

• Entrepreneurs with an email list collecting digital dust
  
  
  
• Social sellers tired of chasing algorithms for reach
  
  
  
• Digital business owners looking to boost sales and loyalty
  
  
  
• Anyone wondering if email marketing still “works” in 2025
  
  

Actionable Step:

Open your email platform and send ONE message this week.

Not a promo—just value. Share a tip, a story, or a quick win.

Then track how many opens and replies you get—it might surprise you.

Key Topics Covered:

1. Email is Not Dead—But Your Strategy Might Be

• Why open rates are still 20–40% (compared to 1–3% social engagement)
  
  
  
• What makes someone open, click, and buy from your emails
  
  
  
• The ROI: $1 spent on email = $42 back
  
  
  

2. How to Cut Through the Inbox Noise with a Human Touch

• Subject lines that spark curiosity or emotion
  
  
  
• The “value sandwich” email format: Hook → Help → CTA
  
  
  
• Why most emails go unopened (and how to fix it in 2 sentences)
  
  
  

3. Story-Selling Inside Your Sequences

• How to stop sounding like a newsletter and start sounding like a real person
  
  
  
• Examples of using personal stories to drive engagement and sales
  
  
  
• The “open loop” strategy: Get them to want the next email
  
  
  

4. Automating Email Without Losing Personality

• How to build nurture, launch, and win-back sequences using our 14-touch framework
  
  
  
• When to send manual vs. automated emails
  
  
  
• Writing emails that feel live (even when they’re scheduled)
  
  
  

5. What Emails You Actually Need in Your Busine

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 10 week accelerator here: www.self-made.biz/accelerator

Want to infused tech but you'd rather have the full marketing system built for you? You can visit us here for ala carte: www.self-made.biz/price-list or here for a complete system: www.self-made.biz/done-for-you-vip

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @momtomillionaire

In this episode of The Digital Shift™, Jessica Green takes a bold look at the “platform pile-up” plaguing online entrepreneurs. From ClickFunnels and Kajabi to Skool, Mailchimp, StanStore, Squarespace, SamCart, ManyChat, Flodesk and beyond—these tools promise to help, but often leave you stuck, frustrated, and alone. Jessica shares real stories (including her own) of trying to duct-tape together systems, only to realize the missing link was never the tool… it was the strategy + mentorship to bring it all together.

She introduces the Self Made Hub as the smarter solution: an all-in-one tech system with actual people helping you build it right. If you’ve been drowning in tools and still don’t have a business that runs on its own—this episode is your wake-up call.

🧠 Key Topics Covered

• The hidden costs and chaos of stacking platforms like ClickFunnels, Kajabi, Skool, Mailchimp, Flodesk, and SamCart
  
  
  
• Why most “all-in-one” tools still require duct tape (and Zapier)
  
  
  
• The difference between a tool and a system that scales
  
  
  
• How Self Made Hub replaces multiple platforms and includes mentorship
  
  
  
• 3 warning signs you’re using the wrong tech stack
  
  
  
• The one question every entrepreneur should ask: “Do I own the system—or is it running me?”

“They give you tools—but not the system. And definitely not a person to call when you get stuck.”

🎯 Who This Episode is For

✅ Entrepreneurs tired of piecing together tech
✅ Coaches and social sellers who’ve tried Kajabi, Skool, Mailchimp, or StanStore
✅ Business owners craving simplicity and support
✅ Anyone who wants to scale without burning out

🧩 The Self Made Difference

• Simple, clean dashboard with all tools in one login
  
  
  
• Funnels, emails, SMS, CRM, calendar, and community tools—no add-ons required
  
  
  
• Keyword automations to instantly capture leads from DMs & comments
  
  
  
• Prebuilt workflows and nurture sequences that actually follow up
  
  
  
• Real people showing you exactly what to do and where to click
  
  
  
• No duct tape. No guessing. Just business systems that sell for you
  
  
  

✅ 3 Signs You’re Using the Wrong Tools

1. You’re stacking platforms like Legos with no real integration
   
   
   
2. You’re googling how-to videos instead of closing sales
   
   
   
3. You’re still manually following up with leads—days or weeks later
   
   
   

“Your platform should save you time—not steal it.”

If you’re ready to stop stacking

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 10 week accelerator here: www.self-made.biz/accelerator

Want to infused tech but you'd rather have the full marketing system built for you? You can visit us here for ala carte: www.self-made.biz/price-list or here for a complete system: www.self-made.biz/done-for-you-vip

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @momtomillionaire

In this episode of The Digital Shift™, Natasha Roberson challenges the biggest misconception about automation: that it’s cold, robotic, or impersonal.

The truth? Automation done right is what allows you to show up more consistently, more authentically, and more human than ever—because it removes the overwhelm of remembering what to send, when to follow up, and how to stay top of mind with your leads and customers.

Natasha walks through real-world examples of how automated email, SMS, and social media flows can actually enhance connection and trust—when they’re written with care, built with intention, and infused with personality.

“Automation isn’t cold—it’s the warmest thing you can do for your future customers.”

Who This Episode Is For:

• Entrepreneurs who feel guilty about automating
  
  
  
• Business owners who’ve ghosted leads because they forgot to follow up
  
  
  
• Social sellers overwhelmed by daily DM convos
  
  
  
• Anyone afraid of sounding too “salesy” or robotic with automation
  
  

Pick one existing message you’ve manually sent (a welcome, a follow-up, a thank you).

Now turn it into an automated email or SMS and schedule it to go out the next time someone opts in, buys, or asks for info.

Key Topics Covered:

1. The Myth That Automation = Cold

• Why most people fear losing the “personal touch”
  
  
  
• The truth: consistency builds more trust than memory
  
  
  
• Real-life impact of ghosting leads vs. nurturing them
  
  

2. How to Write Automations That Still Sound Like You

• Write it once… but write it like a 1:1 message
  
  
  
• Add voice, story, and care into every step
  
  
  
• Templates don’t have to sound templated
  
  

3. The 3 Most Important Touches to Automate with a Human Voice

• The “Welcome & What’s Next” sequence
  
  
  
• The “Just Checking In” message (soft nudge follow-up)
  
  
  
• The “Here’s What I Love About This Product/Service” story-based email or text
  
  

4. Tools That Let You Automate with Empathy

• Tagging + segmentation = sending the right message to the right person
  
  
  
• Keyword-triggered DMs that still feel like a real conversation
  
  
  
• Pre-scheduled texts that feel like perfect timing
  
  

5. Your Energy Is Finite—Automation Protects It

• You can’t pour from an empty cup
  
  
  
• Le

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 10 week accelerator here: www.self-made.biz/accelerator

Want to infused tech but you'd rather have the full marketing system built for you? You can visit us here for ala carte: www.self-made.biz/price-list or here for a complete system: www.self-made.biz/done-for-you-vip

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @momtomillionaire

In this episode of The Digital Shift, Natasha Roberson breaks down what separates the entrepreneurs who slow down every holiday from those who keep scaling—without sacrificing family time. With the 4th of July holiday in full swing, many business owners hit pause… but should you?

Natasha shares how automation allows your business to “stay open” and nurture leads, make sales, and build trust—even while you’re offline with your family. Whether you’re a solo social seller or leading a growing team, this episode will show you how to prepare your systems for every holiday season and stop relying on hustle to grow your business.

“Freedom isn’t found in hustle—it’s in knowing your business works when you’re not watching.”

Who This Episode Is For:

• Entrepreneurs and marketers prepping for holiday weekends
  
  
  
• Business owners wondering if it’s okay to log off
  
  
  
• Coaches, creators, and network marketers who still want sales during downtime
  
  
  
• Anyone who wants more freedom and more income
  
  

Actionable Step:

Audit your next 5 days—where can automation replace a manual task?

Choose one:

✅ Schedule your emails

✅ Turn on a keyword DM automation

✅ Build a simple “holiday sale” funnel that runs while you rest

Key Topics Covered:

1. The Myth of the Holiday Shutdown

• Why most entrepreneurs assume “no one’s buying”
  
  
  
• Stats on holiday shopping + scroll time
  
  
  
• Missed opportunities that show up in your DM post-holiday
  
  
  

2. How to Prep Your Business for a Holiday Weekend

• The week-of checklist: email, SMS, DM automations, funnel
  
  
  
• Holiday messaging tweaks that feel authentic
  
  
  
• Scheduling vs. scrambling: the power of pre-planning
  
  
  

3. The 3 Automations That Keep You Selling While You’re Celebrating

• Comment keyword flows (like “FIREWORK” 🎆 or “HOLIDAY”)
  
  
  
• Flash sale SMS sequence with countdown
  
  
  
• Auto-reply DM with lead magnet or link to offer
  
  
  

4. Real Examples: What Our Hub Members Are Doing This Week

• [Insert example: “Amy is running a 3-day lead magnet with an automated follow-up offer while she’s camping with her kids.”]
  
  
  
• [Insert example: “Sarah set up a ‘July 4th VIP’ funnel that gives her customers a one-click coupon and nurture sequence.”]
  
  
  

5. Why Freedom Comes from Systems, Not Hustle

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 10 week accelerator here: www.self-made.biz/accelerator

Want to infused tech but you'd rather have the full marketing system built for you? You can visit us here for ala carte: www.self-made.biz/price-list or here for a complete system: www.self-made.biz/done-for-you-vip

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @momtomillionaire