In this episode of The Digital Shift™, Natasha Roberson reveals the 5 essential email and SMS sequences that turn your inbox into a 24/7 sales engine.

If you’ve been relying solely on social media for leads and sales, you’re sitting on a ticking time bomb. Your inbox is the one digital asset you truly own — and with the right automations, it becomes a predictable, scalable revenue stream.

You’ll walk away knowing exactly which 5 sequences to set up first, how they work together to nurture and convert, and the simple steps to start building your own automated money machine.

Whether you’re brand new to email marketing or you’ve been winging it without a real plan, this is your shortcut to creating a follow-up system that doesn’t drop leads — and doesn’t sleep.

🧠 Key Topics Covered:

• 📥 The Welcome/Nurture Sequence that builds trust from day one
  
  
  
• 💰 The Sales Conversion Sequence that turns warm leads into buyers
  
  
  
• 🛒 The Abandoned Cart Sequence that recovers lost revenue
  
  
  
• 🔄 The Re-Engagement Sequence to revive a cold list
  
  
  
• 🎯 The Post-Purchase Sequence that drives retention and repeat sales
  
  
  

Want the done-for-you templates and full build-out plan for all 5 sequences?

The Digital Shift Studio gives you the trainings, templates, and tech setup to have these live in your business in 30 days or less.

Start your 14-day free trial today at www.self-made.biz and start building your inbox gold mine.

“Your inbox should be your highest ROI employee — always on, never tired, and always closing.”

👉 Check out the Digital Shift Studio Now: www.self-made.biz/digital-shift-studio

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 10 week accelerator here: www.self-made.biz/accelerator

Want to infused tech but you'd rather have the full marketing system built for you? You can visit us here for ala carte: www.self-made.biz/price-list or here for a complete system: www.self-made.biz/done-for-you-vip

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @momtomillionaire

Welcome to The Digital Shift™ — I’m your host, Jessica Green — and today we’re talking about what has to come first if you want your business to make money consistently.

I’m not talking about your logo, your website, your course content, or your Instagram aesthetic.

I’m talking about the system that actually turns interest into income—the one thing most people don’t build, and then wonder why their launch falls flat.

Let me take you behind the scenes…

We created the Automated Money Machine framework because time after time, we saw smart business owners with incredible ideas not make money—not because their offer was bad, but because they had no backend built to sell it.

No funnel.
No follow-up.
No way to capture leads.
No automation.
No booking flow.
No nurture system.
No sales assistant (human or AI).

They were launching blind. And broke.
So we built a system that fixed that.

This episode is going to show you exactly what that system looks like, how it works, and why it’s the only thing you should focus on before you go live with your offer.

Here’s what we’re covering today:

• Why most offers flop—even when they’re great
  
  
  
• The exact pieces you need in place to convert leads into clients
  
  
  
• How AI follow-up bots are now doing the heavy lifting
  
  
  
• And how to get your full sales system built with us at our Virtual Summit on September 9th
  
  
  

Let’s break it all down.

💡 The Mistake Most People Make

So many business owners are stuck in what we call the Launch Loop:

You get excited about your new program or product…
You start filming videos, tweaking content, maybe even writing your curriculum…
You post about it… maybe even share it on stories…

But then…
Crickets.

Why?

Because there was never a system behind it.
Just a great idea with no bridge to the buyer.

And the truth is, your audience doesn’t want more content—they want a clear path to say YES.
That means automation, follow-up, and an easy “I’m in” button.

🧠 Key Topics Covered / Talking Points

✅ The Core System to Build Before You Launch

This is your Automated Money Machine—and it includes:

1. Lead Magnet or Entry Offer
   Could be a free checklist, quiz, booking link, or discount.
   Its job is to attract the right people and give value.
   
   
   
2. Simple Funnel (Opt-In → Thank You → Nurture)
   One clear message.
   One clear next step.
   

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 10 week accelerator here: www.self-made.biz/accelerator

Want to infused tech but you'd rather have the full marketing system built for you? You can visit us here for ala carte: www.self-made.biz/price-list or here for a complete system: www.self-made.biz/done-for-you-vip

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @momtomillionaire

Welcome to The Digital Shift™ — I’m Jessica Green, and if you’ve been stuck in startup limbo or feeling overwhelmed by “everything” you're supposed to have in place before launching… take a breath.

In this episode of The Digital Shift™, I’m breaking down the bare minimum you need to launch your business online—without drowning in tech, overthinking your strategy, or wasting time on things that don’t move the needle.

If you’ve ever stalled because you thought you “needed more,” this episode gives you permission to simplify and start.

You’ll walk away with a stripped-down success checklist, a list of what to skip, and a better understanding of what we teach inside the Digital Shift Studio to help you grow fast (and without burnout).

Whether you're just starting out or feeling stuck, this is your go-ahead to get in motion with clarity and confidence.

Here’s what we’re diving into:

• ✅ The core pieces you actually need to launch an online business
  
  
  
• 🚫 The fluff you can skip that’s keeping you stuck
  
  
  
• 🚩 Warning signs that you’re overcomplicating things
  
  
  
• 🛠️ How we simplify all of this inside the Self Made Hub + Digital Shift Studio
  
  
  
• 🎯 And a few action steps you can take this week to get unstuck and launched
  
  
  

Let’s do this.

👥 Who This Episode is For:

✅ Coaches, consultants, and social sellers in early stages
✅ Creators or affiliates launching their first funnel
✅ Burnt-out marketers trying to restart from a simpler place
✅ Anyone overwhelmed by tech, tools, or too much info

✔️ What You Actually Need to Launch

Let’s start with a story.

"I had a client named Jill. She spent a good year trying to get her business launched—hopping between Canva templates, debating Kajabi vs. Kartra, building an entire course. But guess what? She hadn’t even made her offer public. No emails, no lead magnet, no follow-up. Just a beautiful mess behind the scenes."

This is what I call the launch trap. So here’s your Launch Essentials checklist:

• A Clear Offer
  Just one thing: a freebie, a low-ticket offer, a service, or a booking link.
  
  
  
• A Way to Collect Leads
  A lead form, a DM keyword trigger, or a simple opt-in page.
  
  
  
• A Place to Follow Up Automatically
  This is where the sales happen. Think: 3–5 emails or texts that nurture and guide.
  
  
  
• A Simple Funnel
  A one-path journey: Opt-in → Thank You Page → Automated Follow-Up.
  
  
  
• A Way to Convert
  DM reply, calendar booking, or order form. No friction. Just clarity.
  

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 10 week accelerator here: www.self-made.biz/accelerator

Want to infused tech but you'd rather have the full marketing system built for you? You can visit us here for ala carte: www.self-made.biz/price-list or here for a complete system: www.self-made.biz/done-for-you-vip

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @momtomillionaire