In this episode, we sit down with Prashant Sridharan, the VP of Developer Relations and Marketing at Tinybird, a real-time platform for data and engineering teams. With an impressive 25-year career that includes stops at Microsoft, Twitter, Facebook, and AWS, Prashant shares his invaluable insights into the world of developer products and marketing.

We discuss the interplay between developer relations and marketing, the importance of honesty and transparency in developer marketing, if any developer tool company should follow Product-led Growth (PLG) principles, his own ACES framework to implement PLG for developer products, and much more.

About Developer-led by Jonathan Reimer
Developer-led is the show where we explore how modern companies build and grow developer products. Every episode we welcome a guest to have a quick conversation (of max 25 mins) about their experience building and marketing developer tools.

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I sat down with Jakub Czakon, who is the CMO at Neptune.ai, a devtool startup that helps developers log, store, and organize all their ML model data in one place. Jakub is also well known for his newsletter Developer Markepear and his Developer Marketing Slack community, where he provides useful resources for everyone interested in developer marketing. We discussed how they grew their MLOps blog to 3M annual visitors through their content program, why he started his newsletter Markepear, which common marketing pitfalls he sees for early-stage dev-first startups, and much more.

About Developer-led by Jonathan Reimer
Developer-led is the show where we explore how modern companies build and grow developer products. Every episode we welcome a guest to have a quick conversation (of max 25 mins) about their experience building and marketing developer tools.

Powered by crowd.dev
Twitter | GitHub | Discord | LinkedIn | YouTube

In today's episode, we're diving into the world of developer marketing with a special guest, Rishabh Kaul, the Head of Marketing at Appsmith. Appsmith is an open-source platform that empowers developers to build custom applications on top of their data sources efficiently. Rishabh, with a background spanning impact investing, robotics, and HR tech, now leads marketing efforts at Appsmith. Let's explore his journey, the strategies behind Appsmith's growth, and his insights into developer marketing.

About Developer-led by Jonathan Reimer
Developer-led is the show where we explore how modern companies build and grow developer products. Every episode we welcome a guest to have a quick conversation (of max 25 mins) about their experience building and marketing developer tools.

Powered by crowd.dev
Twitter | GitHub | Discord | LinkedIn | YouTube

In this exciting interview, we sit down with Ben Rometsch. Ben is the Founder & CEO of Flagsmith - an Open Source Feature Flag, Remote Config, and AB testing platform. Started in 2019, the open-source company is fully bootstrapped and makes over $1M in annual recurring revenue from companies like Citi Bank, United Health Group, or Komercni Bank. Besides Flagsmith, Ben founded several other companies and serves on the OpenFeature Governance Board of CNCF. He is also the host of the “The Craft of Open Source Podcast”, where he interviews creators and maintainers from the open-source community.

Ben shares the founding story of Flagsmith and how it evolved from a side project within his software agency to a successful independent business. He also discusses the reasons behind their decision to bootstrap the company and the challenges they faced in the process. Additionally, Ben provides valuable insights into their go-to-market strategy and the importance of identifying the ideal customer profile to drive growth. Let's dive into the key takeaways from the interview.

About Developer-led by Jonathan Reimer
Developer-led is the show where we explore how modern companies build and grow developer products. Every episode we welcome a guest to have a quick conversation (of max 25 mins) about their experience building and marketing developer tools.

Powered by crowd.dev
Twitter | GitHub | Discord | LinkedIn | YouTube

GitHub, a widely popular platform for developers, has revolutionized the way code is shared, collaborated on, and managed. However, despite its commitment to open-source software, GitHub itself is not open-source. In a recent interview with Zach Holman, an engineer who worked at GitHub for five years and later advised GitLab, we gain insights into the factors that contributed to GitHub's success, its approach to building a developer community, and the decision to keep the platform closed-source. Let's explore the key takeaways from this conversation.

About Developer-led by Jonathan Reimer
Developer-led is the show where we explore how modern companies build and grow developer products. Every episode we welcome a guest to have a quick conversation (of max 25 mins) about their experience building and marketing developer tools.

Powered by crowd.dev
Twitter | GitHub | Discord | LinkedIn | YouTube

In the fast-paced world of software development, building strong relationships with developers is crucial for the success of products and platforms. Developer Relations (DevRel) is a field that focuses on fostering these relationships and empowering developers to be successful. In this blog post, we will explore key insights from Tanay Pant, an experienced software developer and open-source advocate, as he shares his journey into DevRel and provides valuable perspectives on the field.

About Developer-led by Jonathan Reimer
Developer-led is the show where we explore how modern companies build and grow developer products. Every episode we welcome a guest to have a quick conversation (of max 25 mins) about their experience building and marketing developer tools.

Powered by crowd.dev
Twitter | GitHub | Discord | LinkedIn | YouTube

In the world of open source, gaining traction and attracting GitHub stars is a common goal for companies. However, achieving significant growth in a short period of time is no easy feat. In this episode of Developer-led, we will delve into the key insights shared by Nevo David, the growth wizard behind Novu, an open source notification infrastructure for developers. Nevo managed to skyrocket Novu's GitHub repository from 2,000 to over 20,000 stars in just one year, employing a combination of engineering, marketing, growth hacking, and community tactics. Join us as we explore Nevo's journey from developer to growth marketer and uncover the strategies that propelled Novu to rapid success.

About Developer-led by Jonathan Reimer
Developer-led is the show where we explore how modern companies build and grow developer products. Every episode we welcome a guest to have a quick conversation (of max 25 mins) about their experience building and marketing developer tools.

Powered by crowd.dev
Twitter | GitHub | Discord | LinkedIn | YouTube

Natwar Maheshwari is Director of Developer Programs at Algolia - a search platform focused on developers. Over 10,000 companies and millions of developers use Algolia to build search features. Today, Algolia powers 1.5 Trillion searches a year – that’s 4 times more than Bing, Yahoo, DuckDuckGo, Baidu, and Yandex combined. Previous to Algolia, Natwar worked as Senior Product Marketing Manager at Mailchimp and was responsible for the marketing of Mailchimp’s Developer API's. And previous to Mailchimp, Natwar worked across several positions in the areas of engineering, product management, and product marketing.

About Developer-led by Jonathan Reimer
Developer-led is the show where we explore how modern companies build and grow developer products. Every episode we welcome a guest to have a quick conversation (of max 25 mins) about their experience building and marketing developer tools.

Powered by crowd.dev
Twitter | GitHub | Discord | LinkedIn | YouTube