In this exciting interview, we sit down with Ben Rometsch. Ben is the Founder & CEO of Flagsmith - an Open Source Feature Flag, Remote Config, and AB testing platform. Started in 2019, the open-source company is fully bootstrapped and makes over $1M in annual recurring revenue from companies like Citi Bank, United Health Group, or Komercni Bank. Besides Flagsmith, Ben founded several other companies and serves on the OpenFeature Governance Board of CNCF. He is also the host of the “The Craft of Open Source Podcast”, where he interviews creators and maintainers from the open-source community.

Ben shares the founding story of Flagsmith and how it evolved from a side project within his software agency to a successful independent business. He also discusses the reasons behind their decision to bootstrap the company and the challenges they faced in the process. Additionally, Ben provides valuable insights into their go-to-market strategy and the importance of identifying the ideal customer profile to drive growth. Let's dive into the key takeaways from the interview.

About Developer-led by Jonathan Reimer
Developer-led is the show where we explore how modern companies build and grow developer products. Every episode we welcome a guest to have a quick conversation (of max 25 mins) about their experience building and marketing developer tools.

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