How did D2DCon start? It began on day two of a three-day fast in the Utah desert, with a guy who had never been to a conference.

Grab your D2DCon 10 ticket and be in the room in January: https://d2dcon.com/?utm_source=youtube_organic&utm_medium=description&utm_campaign=d2dcon&utm_content=yt_d2dcon_untold_story&hgoal=ticket_sale

D2DCon is heading into year 10, and most people in the room today have no idea how it began. In this conversation Sam Taggart walks through the origin, the three years he ran it without making money, the politics of running an industry instead of an event, and the moment he found out he wasn't the best rep in the world. He also breaks down how the Golden Door has changed, why vendors matter more than most reps realize, and what's new this year, from the D2D Games to the Home Service Experience tracks. If you've ever wondered whether it's worth showing up, this is the honest answer.

James sits down with Sam Taggart, founder of D2D Experts and D2DCon. Sam came up knocking doors himself, hit 400 sales in a season at Vivint, and built D2DCon to unify an industry that had never had a home of its own.

Questions this episode answers:

What is D2DCon?

• How did D2DCon start?
• What is the Golden Door award?
• Is a door-to-door sales conference worth attending?
• What's new at D2DCon 10?

What you'll learn in this episode:

The desert moment that started D2DCon, and why he almost said no

• What three years of losing money on an event actually looks like
• The conversation that "exposed" him and led to bringing every industry together
• Why the Golden Door takes more than double the revenue to earn today in pest control
• The political side of running an industry nobody sees from the stage
• How the D2D Games and Home Service Experience tracks change this year's event

Here's the thing. You can sit at home and tell yourself you've heard it all. Or you can sit in a room with people doing the numbers you think are impossible and go home thinking, if they could do it, I could. That's proximity, and proximity is power. Ten years in, this is the year. If you've been on the fence, quit being a spectator and come: https://d2dcon.com/?utm_source=youtube_organic&utm_medium=description&utm_campaign=d2dcon&utm_content=yt_d2dcon_untold_story&hgoal=ticket_sale

#d2dcon #doortodoorsales #d2d #samtaggart #salesconference

Thank you for listening! Don't miss out on future episodes! Subscribe to The D2D Podcast on Apple Podcasts and Spotify.

Follow us on Facebook and Instagram. You may also watch this podcast on YouTube!

You may also follow Sam Taggart on Facebook, Instagram, and TikTok for more nuggets on D2D and Sales Tips.

Roughly 40% of the average contractor's business gets financed. If you're not offering it, that's the share you're handing to someone else.

Build the systems to scale on the back of it. Grab the free Business Playbook: https://ownersos.com/business-playbook?utm_source=youtube&utm_medium=description&utm_campaign=ownersos&utm_content=how-contractors-should-actually-offer-financing

On the D2D Podcast, James Edwards sits down with Mike Hafeman and Shawn Peterson of Time Investment to break down how contractor financing actually works, and where owners lose money without realizing it. They explain why leading with promotional "no interest, no payment" offers quietly trains your reps out of selling, why the homeowner's ego means they'll never raise their hand and ask for a payment plan, and the simple opening question that puts affordability on the table without pressure. They also get into cash flow, why getting funded the day the job is done beats chasing a homeowner for the balance, and why approvals matter more than chasing the lowest rate.

Mike Hafeman is the CEO of Time Investment, which he founded with his father in 1982 out of their family basement with $100,000 and the house as collateral, bootstrapping it into a lender serving contractors nationwide. He's joined by Shawn Peterson, the company's director of business development, who came up through 20 years in collections and lending before joining the team.

Questions this episode answers:

• Should contractors offer financing to homeowners?
• How do you present financing without pressuring the customer?
• Is promotional "same as cash" financing actually good for your business?
• What should you look for in a financing partner?
• How does financing improve a contractor's cash flow?

What you'll learn in this episode:

• The "path of affordability" opener: cash, credit card, or financing, asked before anything else
• Why the homeowner's ego means they'll never volunteer that they can't pay upfront
• The promotional trap, and the old rule that 15% or more promotional sales means a sales training problem
• Lead math: at $600 to $700 a lead, a weak close rate pushes your real cost per sale toward $2,400
• Why a 240-month term averages out to about 36 months in practice
• Aggregators versus a real human to call when a deal stalls at the kitchen table
• Price or approvals: which question actually grows your business

The whole conversation comes back to one thing: knowing your numbers well enough to run the business instead of react to it. That's what Owner's OS is built for: https://ownersos.com/?utm_source=youtube&utm_medium=description&utm_campaign=ownersos&utm_content=how-contractors-should-actually-offer-financing

Learn more about Time Investment: https://www.timeinvestment.com

Thank you for listening! Don't miss out on future episodes! Subscribe to The D2D Podcast on Apple Podcasts and Spotify.

Follow us on Facebook and Instagram. You may also watch this podcast on YouTube!

You may also follow Sam Taggart on Facebook, Instagram, and TikTok for more nuggets on D2D and Sales Tips.

Most roofing companies have one way to make money: replace the roof. Joel Stark built a second one, and it took Go Nano from 14 contractors to 517.

Grab the free Scaling Playbook: https://ownersos.com/scaling-playbook?utm_source=youtube&utm_medium=description&utm_campaign=ownersos&utm_content=how-to-add-a-second-revenue-stream-to-your-roofing-business

On the D2D Podcast, James Edwards sits down with Joel Stark, COO of Go Nano, the roof rejuvenation company. Joel explains how a treatment that restores flexibility to aging shingles gives roofing contractors a second vertical, one that turns the homeowners who aren't ready to replace into paying customers instead of dead leads. He also breaks down the leadership that made the growth possible: why he stopped doing all the work himself, why he hires people stronger than he is, and why he considers himself in the people business no matter what industry he's standing in.

Joel Stark came up through construction, served in the Army, spent 18 years in hospitality operations, and moved into roofing in upstate New York before joining Go Nano roughly five years ago, growing its contractor network from 14 to 517.

Questions this episode answers:

• What is roof rejuvenation and how does it work?
• Does roof rejuvenation actually extend the life of a roof?
• How can a roofing contractor add a second revenue stream?
• How do you scale a contractor network?
• How do you know when to stop doing the work yourself?

What you'll learn in this episode:

• How roof rejuvenation works and why it makes aging shingles flexible again
• Why it turns "not ready to replace" homeowners into revenue instead of lost leads
• The four-win model: the homeowner, the environment, the contractor, and Go Nano
• The Law of the Lid, and why your own ceiling becomes the company's ceiling
• Why Joel hires people stronger than himself and delegates by what he's good at and enjoys
• Why he says he's in the people business, whether that's the Army, hospitality, or roofing

Here's the thing: your company stops growing exactly where you stop growing. If you want the systems and structure to scale past yourself, Owner's OS is built for it: https://ownersos.com/?utm_source=youtube&utm_medium=description&utm_campaign=ownersos&utm_content=how-to-add-a-second-revenue-stream-to-your-roofing-business

Learn more about Go Nano: https://gonano.com

Thank you for listening! Don't miss out on future episodes! Subscribe to The D2D Podcast on Apple Podcasts and Spotify.

Follow us on Facebook and Instagram. You may also watch this podcast on YouTube!

You may also follow Sam Taggart on Facebook, Instagram, and TikTok for more nuggets on D2D and Sales Tips.