In this episode of The Cookbook, host Iris Goldfeder welcomes Kerry Barrett, a former news anchor turned entrepreneur. They discuss Kerry's journey from the news industry to starting her own business, the challenges she faced, and the importance of authenticity and video content in today's business landscape. Kerry shares her personal experiences, including overcoming a debilitating fear of public speaking and the impact of her health challenges on her career. The conversation emphasizes the significance of building genuine connections and the evolving role of video in establishing trust with clients. In this engaging conversation, the speakers delve into the importance of authenticity in communication, particularly on camera. They discuss strategies for overcoming fear and discomfort when presenting, emphasizing the value of leveraging personal strengths and daily practice. The dialogue transitions into the challenges of entrepreneurship, including the necessity of self-discovery and the impact of niching down on business success. They also explore the pervasive nature of imposter syndrome and the significance of aligning personal values with business practices. Ultimately, the conversation highlights the motivation behind their work, particularly the desire to create a better world for future generations.