🔥 This is the fastest way to turn Google Ads into your #1 revenue maker: https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2Let's talk about how to reply to Google Reviews in a way that builds trust and attracts new customers. We break down simple frameworks for responding to positive, neutral, and negative reviews without sounding defensive. We also cover common mistakes when replying to reviews and how to avoid them.Check out the GPT mentioned in the video here: https://chatgpt.com/g/g-68d57f2371f0819183d1fe03f7a8b611-jrr-review-responder🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/Frequently Asked Questions:Why is replying to Google Reviews important?Responding to reviews shows potential customers that you care, builds credibility, and can improve local SEO performance.Should I respond to every Google Review?Yes. Responding to all reviews, positive and negative, signals professionalism and engagement.How quickly should I reply to a review?Ideally within 24 to 72 hours to show attentiveness and responsiveness.How do I respond to a 5 star review?Thank the reviewer by name, reference something specific from their comment, and invite them back or suggest the next step.How should I handle negative reviews?Stay calm, acknowledge their concern, apologize when appropriate, and offer to continue the conversation offline to resolve the issue.Can replying to reviews improve SEO?Active engagement signals relevance and trust to Google, which can positively impact local search rankings.What’s the biggest mistake businesses make when replying to reviews?Using basic responses that fail to address the specific feedback in the review.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

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Auction Insights in Google Ads shows you who you’re competing against, how often you overlap, and where you stand in the auction. In this video, I'll break down every Auction Insights metric in plain English, including Impression Share, Overlap Rate, Position Above Rate, and Top of Page Rate. You’ll learn how to interpret these metrics correctly so you don’t make bad optimization decisions based on misleading data. We also cover practical use cases, like identifying aggressive competitors and knowing when rising costs are caused by competition versus your own settings.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

What is Auction Insights in Google Ads?

Auction Insights is a report that shows how your ads perform compared to other advertisers competing in the same auctions, based on impression data.

Does Auction Insights show all of my competitors?

No. It only shows advertisers who appeared in the same auctions as you during the selected time period and targeting settings.

What does Impression Share mean in Auction Insights?

Impression Share is the percentage of eligible impressions your ad actually received compared to the total available impressions you could have shown for.

What is Overlap Rate and why does it matter?

Overlap Rate shows how often another advertiser’s ad appeared in the same auction as yours, helping you identify your most direct competitors.

What does Position Above Rate tell me?

Position Above Rate shows how often a competitor’s ad ranked higher than yours when both ads appeared in the same auction.

Why does Auction Insights data change when I adjust date ranges?

Auction dynamics change over time, so different competitors, budgets, and bidding strategies can affect results across different periods.

Can I use Auction Insights for bidding decisions?

Yes, but carefully. It’s best used to inform strategy, not to blindly raise bids just because a competitor is outranking you.

What’s the biggest mistake advertisers make with Auction Insights?

Overreacting to competitors instead of focusing on profitability, conversion data, and business outcomes.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2Updating old blog content is one of the fastest ways to improve your website ranking and conversions without publishing something brand new. In this video, you’ll learn a simple system to find which posts are worth updating first and what to change. We’ll cover how to refresh content for search intent, improve internal linking, improve on-page SEO, and add credibility with better examples, data, and formatting.🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/Frequently Asked Questions:Does updating old blog posts actually help SEO?Yes. When the post is already indexed and has some history, improving relevance, internal links, and content quality can increase rankings faster than starting from zero. What’s the difference between a “refresh” and a full rewrite?A refresh keeps the core structure but updates key sections: intro, headings, examples, screenshots, stats, and internal links. A full rewrite is needed when search intent changed, the post is thin/outdated, or the structure doesn’t match what currently ranks.Should I add new sections even if the post already ranks?Only if they improve satisfaction and coverage for the target query. If you’re ranked but stuck, adding the missing “next-step” sections (examples, templates, frequently asked questions, comparisons) is often what moves you up.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

Most websites get traffic but still struggle to turn visitors into leads or customers. In this video, you’ll learn how to track what people actually do on your site using session replays. I’ll show you three practical ways to use these insights to increase conversions, without guessing what’s wrong on the page. You’ll see exactly what to look for and how to turn that into fixes you can change fast.

Check out SiteBehaviour here: https://www.sitebehaviour.com/

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions

What are session replays?

Session replays are recordings of real user interactions on your website so you can see where people get stuck or drop off.

What are the 3 ways to increase conversions using session replays?(1) Fix friction points (errors or broken elements). (2) Improve messaging and layout based on where people stop reading or hesitate. (3) Optimize your funnel by finding the step where people abandon and reduce the effort there.

How do I prioritize what to fix?Prioritize issues that (1) affect the highest-traffic, highest-intent pages, (2) repeatedly block users from completing a key action (form submit, checkout, booking), and (3) are simple/fast to implement.

Do session replays hurt website speed?

Keep only the tools you use and and avoid stacking multiple website tools.

If my traffic is low, are session replays still worth it?

Yes. With low traffic, every visitor matters, and replays can uncover obvious blockers (broken buttons, unclear call to actions, form issues) faster than waiting for statistically significant analytics trends.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

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You'll learn how to exclude mobile apps in Google Ads so your budget stops spending ad budget on app placements. I’ll go over where the settings are in Google Ads, how to apply exclusions at the account, campaign, and ad group level, and the difference between excluding apps and excluding mobile app categories. By the end, you’ll have a simple checklist you can follow to confirm the app exclusions are active and working.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

Why am I getting app placements in the first place?

If you’re running Display, Performance Max, or other campaigns that have placements, Google can serve ads across the Display Network, which includes mobile apps unless you exclude them.

Which campaign types can show on apps?

Display campaigns commonly do, and Performance Max can as well depending on inventory behavior. Search-only campaigns usually don’t serve on apps the same way.

What’s the fastest way to exclude all apps?

Use placement exclusions to block mobile apps broadly, then verify it’s applied at the right scope and that reporting confirms the change.

Should I exclude apps at the account level or campaign level?

Account-level is best if you never want app traffic across any campaigns. Campaign-level is safer if some campaigns benefit from app inventory.

What’s the difference between excluding apps and excluding app categories?

Excluding apps targets specific app placements, while app categories block groups of apps by type.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

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You'll learn the fastest build options for a Thank You page and how to set the redirect from your form or checkout. You’ll also learn what to include on the page, such as next steps or a lead magnet. By the end, you’ll have an optimized Thank You Page.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

What is a Thank You Page and why not just show a “success” message?

A dedicated page lets you guide the next action and makes conversion tracking far more reliable than an on-page message.

Do I need a separate Thank You Page for each form or offer?

Ideally yes. Separate pages make analytics cleaner and let you create next steps.

How do I redirect after a purchase?

You can create a Thank You Page with WooCommerce settings or a dedicated plugin that replaces the default order-received page for specific products.

What should I include on the Thank You Page to increase conversions?Clear confirmation, the single best next step, expected timeline, and any other important information.
What are common mistakes that break tracking or reduce follow-through?

Using a popup success message instead of a page, sending people to the home page, and forgetting to add conversion tracking before running ads.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

Image extensions let you add images to your Google Ads so your search ads stand out and earn more attention. In this video, you’ll learn where image assets appear, which campaign types support them, and what Google actually needs to approve and show them. I’ll talk about a step-by-step setup inside Google Ads, including sizing, formats, and how to attach images at the account, campaign, or ad group level. By the end, you’ll have a simple checklist to launch compliant, high-quality images that improve performance without guessing.

Studies:

Google found search ads with image assets get about 6% higher CTR when the images show: https://support.google.com/google-ads/answer/9566341?hl=en

VWO found that replacing a generic icon with a real photo gave 48% more enquiries: https://vwo.com/blog/human-landing-page-increase-conversion-rate/

After turning on image extensions in their Search campaigns, Estée Lauder saw a 14% improvement in ROI and a 91% increase in click through rate: https://theinfluenceagency.com/blog/guide-to-google-ads-image-extensions

Sterling Sky replaced a blue/green phone icon with a green arrow pointing to the ad copy image extension and saw CTR increase from 9.89 % and 12.07 % to 16.16 % for a personal-injury lawyer: https://www.sterlingsky.ca/boosting-click-through-rates-with-image-extensions/

Banner study found faces looking towards the product boosted attention (interaction rate) and brand recall more than faces staring at you: https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2014.00166/full

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

What are image extensions in Google Ads?

Image extensions are additional images you attach to ads to make them more visually compelling and increase click-through potential.

Where do image assets show up?

They can appear on Google Search results alongside your text ad, helping your ad take up more space and stand out.

Do image assets guarantee my ads will show images every time?

No. Google decides when to serve them based on factors like ad rank, query intent, device, competition, and predicted performance.

How many images should I add?

Add enough variety for Google to test, but keep them aligned to your offer and landing page to avoid low engagement.

Can I add image assets at the account, campaign, or ad group level?

Yes. Account-level is broad coverage, campaign-level is offer-specific, and ad group-level is best when different keywords need different visuals.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

External links can be one of the strongest ranking signals in SEO, however, most businesses build them the wrong way. In this video, you’ll learn how to build external links that can actually help your website’s SEO. You’ll learn how to find link opportunities and choose them effectively.

Free GPT mentioned in video: https://chatgpt.com/g/g-68f2333383348191a50a382fd9acc5bf-jrr-external-links

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

Do outbound links help SEO?They can. Outbound links mainly help by improving content quality and credibility, they support claims, define terms, and help users verify information. They’re not a guaranteed ranking boost, but they’re often a net positive when they genuinely add value.

Can linking out hurt my rankings?

Not by itself. Linking to high-quality sources in context is generally safe.

Should I link to competitors?Sometimes, yes. If it improves the user experience or helps explain something (like citing a definition, data source, or official documentation). If the page is meant to convert, keep competitor links minimal and strategic (or cite neutral sources instead).

How many outbound links should I include on a page?

Enough to support the content, not a specific number. A good rule is that if a claim sounds like it needs proof, cite a source; if a link doesn’t add value, remove it.