🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

In this video, you’ll learn how to add and edit categories for your Google Business Profile. Google Business Profile Categories can impact what searches your business shows up for, so choosing them strategically can matter a lot. I’ll explain the key difference between primary and secondary categories and how each affects rankings.

Google says local rankings are based on relevance, distance, prominence, and you improve relevance by giving complete, detailed info in your profile (services are one of those info fields): https://support.google.com/business/answer/7091

WebFX says Services is a ranking factor that “have begun affecting your rankings,” but puts them with things like photos and hours (not in the top “big” factors): https://www.webfx.com/blog/seo/google-business-profile-ranking-factors/

GPT mentioned in the video: https://chatgpt.com/g/g-ogedF1hwV-jrr-lp-pas-writer

Prompt:

I’m optimizing the Services section of a Google Business Profile for a Business Type that mainly serves [Primary Audience].

Write exactly 3 accurate Google Business Profile categories. For each category, list up to 5 services. Service names must only be real, industry-standard service terms that would appear on an invoice, service menu, professional website, or clinical/technical documentation for this business type.

Use short, concrete naming patterns such as ‘[Keyword] assessment,’ ‘[Keyword] repair,’ ‘[Keyword] installation,’ ‘[Keyword] replacement,’ ‘[Keyword] evaluation,’ or other standard terms used in this profession.

You are not allowed to create new concepts, program names, coaching ideas, performance routines, benefit phrases, or long-tail variations. If a service is not a widely recognized offering in this industry, do not use it. Please remember to use keywords for injecting into the descriptions, but do it delicately.

Descriptions must be 220 to 280 characters using real industry terminology and must describe the actual service, not goals, outcomes, or motivational advice.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

Why are categories important in Google Business Profile?

Categories are one of the strongest ranking signals for local search and determine which searches your business is eligible to appear in.

What is the primary category vs secondary categories?

The primary category carries the most ranking weight and should describe your core service, while secondary categories support additional services.

How many categories can I add?

You can add up to 9 additional categories, but more is not better, so only add categories that are truly relevant.

Can adding too many categories hurt my rankings?

Yes. Irrelevant categories can confuse Google’s understanding of your business and weaken ranking performance.

How do I change categories in Google Business Profile?

Log into your Google Business Profile, go to “Edit profile,” select “Business information,” then update categories under the “About” section.

Can categories help me rank for new services?

Yes, but only if those services are legitimate, supported by your website, and reflected elsewhere in your profile.
What’s the biggest Google Business Profile Category mistake businesses make?

Choosing an incorrect primary category instead of the most specific category that matches their main revenue-generating service.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

Running Google Ads after normal business hours can either waste budget or unlock hidden conversions, depending on how it’s set up. In this video, I break down when after-hours Google Ads actually make sense and when they don’t. I’ll also talk about common mistakes businesses make that cause missed leads or inflated costs overnight. By the end, you’ll know how to decide whether running ads after hours helps or hurts your results.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

Should I run Google Ads after business hours?

Only if your funnel is built to capture and respond to leads without a live salesperson. If calls go unanswered or follow-ups are slow, after-hours ads usually waste budget.

Are after-hours clicks lower quality?

Not always. Many users research at night, but conversion quality depends on whether your ads match intent and your landing page handles delayed follow-up properly.

Should I turn off call ads at night?

Yes, unless you have call routing, voicemail funnels, or a live answering service. Missed calls hurt quality scores and waste spend.

Do after-hours ads cost more per click?

They’re often cheaper due to lower competition, but cheaper clicks don’t matter if conversions don’t happen.

What campaigns are best to run after hours?

Lead-form campaigns and informational or high-intent search campaigns tend to perform best outside business hours.

Should local service businesses run ads 24/7?

Usually no. Unless they offer emergency services like plumbing or towing where after-hours intent is high.

What’s the biggest mistake with after-hours Google Ads?

Assuming more hours equals more revenue instead of measuring whether those hours produce real, qualified leads.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

Negative keywords are one of the fastest ways to stop wasting money in Google Ads, yet most advertisers either ignore them or use them incorrectly. In this video, I'll go step by step through how to add negative keywords in Google Ads so your ads stop showing for irrelevant searches. You’ll learn where to add negative keywords, how match types work, and the common mistakes that quietly drain ad spend. We also cover how to find high-impact negative keywords using real search term data. By the end, you’ll know exactly how to clean up your campaigns and improve performance without increasing your budget.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

What are negative keywords in Google Ads?

Negative keywords prevent your ads from showing when a search includes specific words or phrases you don’t want to target.

Why are negative keywords important?

They reduce wasted spend, improve click-through rate, and help ensure your ads only show to high-intent searches.

Where do I add negative keywords in Google Ads?

You can add them at the account level, campaign level, or ad group level depending on how broadly you want them applied.

What’s the difference between negative keyword match types?

Negative broad blocks searches containing all words, negative phrase blocks searches with the phrase in order, and negative exact blocks only that exact search.

Should I add negative keywords at the campaign or ad group level?

Use campaign-level negatives for terms you never want, and ad-group-level negatives to prevent overlap between tightly themed ad groups.

🔥The #1 proven way to get you 2x more leads and sales in 90 days with Google Ads and SEO:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

In this video, you’ll learn exactly how to find high-impact internal linking opportunities that improve your website’s SEO and boost page authority. I’ll walk you through step-by-step methods using both free and paid tools to identify relevant pages for internal links. You’ll see how to prioritize anchor text, strengthen topic clusters, and avoid common linking mistakes that dilute your rankings. Whether you manage a blog or a large content site, this strategy helps you pass authority efficiently and improve user navigation. By the end, you’ll have a repeatable process for scaling internal linking across all your content.

Check out the GPT mentioned in the video: https://chatgpt.com/g/g-68eb79afb5548191af4ec9dd11ee7ff3-jrr-internal-links

🔥 SEO can feel like an endless guessing game, with constant tweaks, tests, and waiting for results. If you’re tired of chasing rankings and just want a clear, proven strategy that brings in the right traffic, let’s have a chat! After helping 100+ businesses grow with SEO. I know what works. Book a free strategy call here: https://josiahroche.co/seo-consultant/

Frequently Asked Questions:

What are internal links?

Internal links are hyperlinks that connect one page on your website to another page on the same domain.

Why are internal links important for SEO?

They help search engines understand your site structure and distribute authority across your pages.

How often should I add internal links?

Review and add internal links every time you publish new content or update existing pages.

Which pages should I prioritize for internal links?

Focus on linking from high-authority or high-traffic pages to those you want to rank higher.

Can too many internal links hurt SEO?

Yes, too many or irrelevant linking can confuse search engines and reduce user experience quality.

Do internal links help new content get indexed faster?

Yes, linking to new pages from existing ones can help Google discover and index them more quickly.
How can I track the performance of internal links?

Use Google Search Console or analytics tools to monitor changes in impressions, clicks, and average ranking for linked pages.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

Creating a strong Google Business Profile description is essential because it can change search visibility, click-through rate, and how quickly potential customers understand what you offer. In this video, I’ll show you the exact framework I use to write clear, keyword-focused descriptions that boost local rankings without sounding spammy. You’ll learn how to highlight your core services, unique selling points, and credibility, all within the 750 character limit for your description. I’ll break down real examples from top-ranking businesses so you can see what works and why. By the end, you’ll be able to write a conversion-driven description that gets your business more views, calls, and leads.

Check out the GPT mentioned in the video:

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

What is a Google Business Profile description?

It’s the description in your Google Business listing that explains what your business does, who you serve, and why customers should choose you.

How long can the description be?

Google allows up to 750 characters, but the first 250 characters are the most important because they are shown first and get the most visibility.

Should I include keywords?

Yes, include relevant local SEO keywords naturally to help improve visibility in Google Search and Maps, but avoid keyword stuffing.

What makes a strong description?

One that explains clearly your services, location, target audience, and unique selling points in a professional, concise way.

Can I change my description later?

Yes, you can edit it anytime, which is useful if your services change, you rebrand, or you want to test a stronger version.

Does the description affect SEO rankings?

It helps indirectly. While it’s not a direct ranking factor, strong descriptions improve engagement, which supports better local rankings.
How often should I update my description?

You can update it when your services, messaging, or branding change, or when you want to optimize for better clarity or conversions.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

This is how to stop spam, fake traffic, or unwanted visitors from specific countries? In this video, you’ll learn exactly how to block entire countries from accessing your WordPress website. I’ll show you the pros and cons of each method, how to whitelist trusted regions, and what to avoid so you don’t decrease your SEO.

Try Wordfence here: https://www.wordfence.com/?utm_source=904&utm_campaign=3d831abef20a8d22&utm_medium=affiliate

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

How can I block countries in WordPress easily?

Use a website like Wordfence that lets you choose which countries to block directly from your WordPress dashboard.

Will blocking countries hurt my SEO?

It won’t affect SEO as long as you’re not blocking countries where your target audience is.

Will blocking countries reduce spam or fake traffic?

Usually, yes. Many spam bots originate from regions unrelated to your business, so blocking them reduces junk traffic and form submissions.

Does blocking countries improve site speed?Slightly.

By cutting unwanted traffic, your server resources are used more efficiently, improving performance for real visitors.
What’s the safest method for beginners?

Use a reliable plugin first. It’s simple and can be reversed.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

Let’s talk about how to choose the right keywords for your Google Ads campaigns to avoid wasted ad budget. This video breaks down how to find keywords with strong intent, analyze competition, and balance cost-per-click with potential ROI. You’ll discover how to use tools like Google Keyword Planner and competitor analysis to uncover profitable opportunities. Whether you’re running your first campaign or refining an existing one, you’ll leave with a clear keyword strategy you can apply immediately. Watch until the end for a bonus tip on how to group your keywords for better ad performance.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

What are Google Ads keywords?

Keywords are the words or phrases that trigger your ads when people search for products or services related to your business.

How do I find the best keywords for my campaign?

Use Google Keyword Planner, competitor websites, and your own customer data to identify search terms with high intent and manageable competition.

What’s the difference between broad match, phrase match, and exact match?

Broad match reaches the widest audience, phrase match targets searches containing your phrase, and exact match only triggers when the exact term is searched.

How many keywords should I include per ad group?

Aim for 10 to 20 closely related keywords per ad group to keep your ads and landing pages highly relevant.

What are negative keywords, and why are they important

Negative keywords prevent your ads from showing on irrelevant searches, saving your budget and improving click-through rates.

Should I target high search volume or low competition keywords?

Ideally, target a balance, high-intent, medium-volume keywords with moderate competition often yield the best ROI.
How often should I review my keywords?

Check performance weekly at first, then refine monthly as data accumulates.

🔥The #1 proven way to get you 2x more leads and sales in 90 days with Google Ads and SEO:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

Learn a simple, repeatable system to add internal links that improve rankings and topical authority. We’ll find opportunities at scale with quick audits for orphan pages and thin hubs, then prioritize the highest-impact targets. You’ll see a step-by-step system for both new posts and historical content updates. By the end, you’ll have a clean workflow you can hand to your team.

🔥 SEO can feel like an endless guessing game, with constant tweaks, tests, and waiting for results. If you’re tired of chasing rankings and just want a clear, proven strategy that brings in the right traffic, let’s have a chat! After helping 100+ businesses grow with SEO. I know what works. Book a free strategy call here: https://josiahroche.co/seo-consultant/

Frequently Asked Questions:

What is an internal link and why does it matter?

An internal link connects one page on your site to another. It helps Google discover pages, distributes link equity, clarifies topic relationships, and improves user navigation.

How many internal links should a blog post have?

There’s no fixed number. Add as many relevant links as help the reader, with more weight on links near key sections and to priority pages.

What anchor text should I use?

Use short, descriptive anchors that reflect the destination page’s topic. Vary phrasing to avoid repetitive exact-match optimization.

Where are the highest-impact placements?Contextual links in the body and introduction, hub/category pages, breadcrumbs, and “related/next” modules. Keep footer/site-wide links lean to avoid dilution.

How do I measure results?

Track target pages in Search Console for impressions, clicks, and average position; watch crawl stats for improved discovery; and review on-page engagement. Re-crawl key pages after updates to speed recognition.

How often should I audit internal links?Every 3 months, and after big publishing pushes or site changes. Check for orphans, broken/redirecting links, uneven link depth, and weak internal links to priority pages.