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External links can be one of the strongest ranking signals in SEO, however, most businesses build them the wrong way. In this video, you’ll learn how to build external links that can actually help your website’s SEO. You’ll learn how to find link opportunities and choose them effectively.

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Frequently Asked Questions:

Do outbound links help SEO?They can. Outbound links mainly help by improving content quality and credibility, they support claims, define terms, and help users verify information. They’re not a guaranteed ranking boost, but they’re often a net positive when they genuinely add value.

Can linking out hurt my rankings?

Not by itself. Linking to high-quality sources in context is generally safe.

Should I link to competitors?Sometimes, yes. If it improves the user experience or helps explain something (like citing a definition, data source, or official documentation). If the page is meant to convert, keep competitor links minimal and strategic (or cite neutral sources instead).

How many outbound links should I include on a page?

Enough to support the content, not a specific number. A good rule is that if a claim sounds like it needs proof, cite a source; if a link doesn’t add value, remove it.