🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

You'll learn how to exclude mobile apps in Google Ads so your budget stops spending ad budget on app placements. I’ll go over where the settings are in Google Ads, how to apply exclusions at the account, campaign, and ad group level, and the difference between excluding apps and excluding mobile app categories. By the end, you’ll have a simple checklist you can follow to confirm the app exclusions are active and working.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

Why am I getting app placements in the first place?

If you’re running Display, Performance Max, or other campaigns that have placements, Google can serve ads across the Display Network, which includes mobile apps unless you exclude them.

Which campaign types can show on apps?

Display campaigns commonly do, and Performance Max can as well depending on inventory behavior. Search-only campaigns usually don’t serve on apps the same way.

What’s the fastest way to exclude all apps?

Use placement exclusions to block mobile apps broadly, then verify it’s applied at the right scope and that reporting confirms the change.

Should I exclude apps at the account level or campaign level?

Account-level is best if you never want app traffic across any campaigns. Campaign-level is safer if some campaigns benefit from app inventory.

What’s the difference between excluding apps and excluding app categories?

Excluding apps targets specific app placements, while app categories block groups of apps by type.