🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

In this video, you’ll learn how to add and edit categories for your Google Business Profile. Google Business Profile Categories can impact what searches your business shows up for, so choosing them strategically can matter a lot. I’ll explain the key difference between primary and secondary categories and how each affects rankings.

Google says local rankings are based on relevance, distance, prominence, and you improve relevance by giving complete, detailed info in your profile (services are one of those info fields): https://support.google.com/business/answer/7091

WebFX says Services is a ranking factor that “have begun affecting your rankings,” but puts them with things like photos and hours (not in the top “big” factors): https://www.webfx.com/blog/seo/google-business-profile-ranking-factors/

GPT mentioned in the video: https://chatgpt.com/g/g-ogedF1hwV-jrr-lp-pas-writer

Prompt:

I’m optimizing the Services section of a Google Business Profile for a Business Type that mainly serves [Primary Audience].

Write exactly 3 accurate Google Business Profile categories. For each category, list up to 5 services. Service names must only be real, industry-standard service terms that would appear on an invoice, service menu, professional website, or clinical/technical documentation for this business type.

Use short, concrete naming patterns such as ‘[Keyword] assessment,’ ‘[Keyword] repair,’ ‘[Keyword] installation,’ ‘[Keyword] replacement,’ ‘[Keyword] evaluation,’ or other standard terms used in this profession.

You are not allowed to create new concepts, program names, coaching ideas, performance routines, benefit phrases, or long-tail variations. If a service is not a widely recognized offering in this industry, do not use it. Please remember to use keywords for injecting into the descriptions, but do it delicately.

Descriptions must be 220 to 280 characters using real industry terminology and must describe the actual service, not goals, outcomes, or motivational advice.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

Why are categories important in Google Business Profile?

Categories are one of the strongest ranking signals for local search and determine which searches your business is eligible to appear in.

What is the primary category vs secondary categories?

The primary category carries the most ranking weight and should describe your core service, while secondary categories support additional services.

How many categories can I add?

You can add up to 9 additional categories, but more is not better, so only add categories that are truly relevant.

Can adding too many categories hurt my rankings?

Yes. Irrelevant categories can confuse Google’s understanding of your business and weaken ranking performance.

How do I change categories in Google Business Profile?

Log into your Google Business Profile, go to “Edit profile,” select “Business information,” then update categories under the “About” section.

Can categories help me rank for new services?

Yes, but only if those services are legitimate, supported by your website, and reflected elsewhere in your profile.
What’s the biggest Google Business Profile Category mistake businesses make?

Choosing an incorrect primary category instead of the most specific category that matches their main revenue-generating service.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

Running Google Ads after normal business hours can either waste budget or unlock hidden conversions, depending on how it’s set up. In this video, I break down when after-hours Google Ads actually make sense and when they don’t. I’ll also talk about common mistakes businesses make that cause missed leads or inflated costs overnight. By the end, you’ll know how to decide whether running ads after hours helps or hurts your results.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

Should I run Google Ads after business hours?

Only if your funnel is built to capture and respond to leads without a live salesperson. If calls go unanswered or follow-ups are slow, after-hours ads usually waste budget.

Are after-hours clicks lower quality?

Not always. Many users research at night, but conversion quality depends on whether your ads match intent and your landing page handles delayed follow-up properly.

Should I turn off call ads at night?

Yes, unless you have call routing, voicemail funnels, or a live answering service. Missed calls hurt quality scores and waste spend.

Do after-hours ads cost more per click?

They’re often cheaper due to lower competition, but cheaper clicks don’t matter if conversions don’t happen.

What campaigns are best to run after hours?

Lead-form campaigns and informational or high-intent search campaigns tend to perform best outside business hours.

Should local service businesses run ads 24/7?

Usually no. Unless they offer emergency services like plumbing or towing where after-hours intent is high.

What’s the biggest mistake with after-hours Google Ads?

Assuming more hours equals more revenue instead of measuring whether those hours produce real, qualified leads.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

Negative keywords are one of the fastest ways to stop wasting money in Google Ads, yet most advertisers either ignore them or use them incorrectly. In this video, I'll go step by step through how to add negative keywords in Google Ads so your ads stop showing for irrelevant searches. You’ll learn where to add negative keywords, how match types work, and the common mistakes that quietly drain ad spend. We also cover how to find high-impact negative keywords using real search term data. By the end, you’ll know exactly how to clean up your campaigns and improve performance without increasing your budget.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

What are negative keywords in Google Ads?

Negative keywords prevent your ads from showing when a search includes specific words or phrases you don’t want to target.

Why are negative keywords important?

They reduce wasted spend, improve click-through rate, and help ensure your ads only show to high-intent searches.

Where do I add negative keywords in Google Ads?

You can add them at the account level, campaign level, or ad group level depending on how broadly you want them applied.

What’s the difference between negative keyword match types?

Negative broad blocks searches containing all words, negative phrase blocks searches with the phrase in order, and negative exact blocks only that exact search.

Should I add negative keywords at the campaign or ad group level?

Use campaign-level negatives for terms you never want, and ad-group-level negatives to prevent overlap between tightly themed ad groups.