Send us a text

Most teams use AI like a fancier word processor. We went further with Lee Russell—best-selling author, product strategist, and founder of Minimal Viable Launch—to show how unstructured data and AI agents can transform a business from mass-market to market-of-one. The shift is simple to say and powerful to execute: capture what buyers tell you, store the meaning (not just the words), and let agents assemble bespoke proposals, emails, and sales materials in minutes.

We start with the bottleneck entrepreneurs know too well: discovery calls packed with insights that die in notebooks. Lee breaks down vector databases in plain language—how transcripts become searchable “meaning” through embeddings—and why that unlocks personalization at scale. He shares a compelling case study of a university replacing generic prospectuses with custom booklets tailored to each student’s goals, turning interest into action with materials that feel hand-made.

From there, we map the path out of copy-paste ChatGPT workflows into true automation. Using tools like n8n, LangChain, or LangGraph, agents can ingest transcripts, retrieve the right context, generate documents, and deliver them—no human glue required. We also reframe marketing with Google’s “messy middle”: instead of blasting one email to 10,000 people, collect richer qualitative data and send 10,000 different emails, each grounded in what the recipient cares about. If the tech sounds daunting, Lee offers a practical entry point: run short customer interviews, transcribe them, and build a custom GPT that role-plays your buyer. It’s a fast, accessible way to capture voice-of-customer and improve offers immediately.

We close with a clear build-versus-buy lens. Buy agents for generic tasks; build when it touches your core IP—your diagnosis, methodology, or delivery—because that’s your moat. The models are a commodity; your unstructured data is not. Ready to treat every customer like a market of one and outpace competitors who still spray and pray? Hit play, take notes, and then try the simple customer-interview exercise this week. If this sparks ideas, subscribe, share with a teammate, and leave a review telling us the first workflow you’ll automate.

Support the show

Check out more about your host, Morris Sims

Visit our Facebook and LinkedIn Pages!

Send us a text

Feeling stretched thin and stuck on a plateau? We dig into a practical method to escape overwhelm, choose one true priority, and plan a week that actually gets finished. Instead of chasing every task with equal urgency, we slow down just enough to ask the three questions that create clarity: what do you really want from the business, why this path instead of another, and how you plan to reach the goal. With that lens, “everything is a priority” stops being the default, and progress becomes visible again.

From there, we map a simple weekly planning system that moves every loose end out of your head and into a trusted workflow. We walk through a complete sweep of email, notes, documents, and personal errands, then apply four decisive actions to each item: trash, file, do in three minutes, or schedule. That process shrinks the pile, eliminates decision fatigue, and gives you a clean slate. Next, we place tasks and appointments into a day-by-day template, rank each day by importance, and set a clear starting point so Monday morning begins with action, not confusion.

Along the way, we share honest confessions about messy digital files, why a blank page kills momentum, and how a weekly cadence beats constant re-prioritizing. Expect tangible benefits: less anxiety, more deep work, and steady revenue growth as your calendar starts reflecting your strategy. If you’ve wanted an approach that’s simple, durable, and easy to maintain, this one will help you reclaim control of your time and energy.

If this resonates, follow the show, share it with a friend who’s juggling too much, and leave a quick review to help others find it. Then pick your one priority for the week and tell us what it is.

Support the show

Check out more about your host, Morris Sims

Visit our Facebook and LinkedIn Pages!

Send us a text

Stop chasing the close and start creating inspired decisions. We sit down with sales leader and author Rhonda Petit to unpack a serve-first approach that builds trust, frames value with joy, and turns market disruption into a strategic advantage. If you’ve ever felt the drag of “commission breath,” this conversation offers a clear reset: align to purpose, strengthen self-trust, and show up to solve meaningful problems, not to push product.

Rhonda breaks down the roots of influence—why confidence starts with the choices you make, how integrity compounds into credibility, and how the belief trifecta changes outcomes: belief in yourself, belief in your product, and belief in your company’s ability to serve. We dig into value framing that shifts buyers from anxiety to anticipation by painting a vivid path from pain to payoff and stacking outcomes until the perceived exchange feels like trading one dollar for ten. Along the way, we explore why people love to buy but hate being sold, and how to move from persuasion to empowerment so clients feel ownership of the decision.

Disruption takes center stage as we reframe rapid change—technology shifts, new regulations, volatile markets—as a timely invitation to lead. Transformational leaders reduce fear by offering context, vision, and next steps, which elevates engagement and unlocks creativity. For sellers, disruption becomes the best conversation starter: a reason to reconnect, re-educate, and reposition your solution around what matters now. We wrap with practical takeaways you can apply today to build trust faster, create 10x value narratives, and convert transactions into lifelong relationships.

If this resonated, follow the show, share it with a teammate, and leave a quick review. Your support helps more sellers lead with purpose and win with integrity.

Support the show

Check out more about your host, Morris Sims

Visit our Facebook and LinkedIn Pages!

Send us a text

The first minutes of a new business conversation can shape everything that follows. We unpack how to start strong, build trust fast, and guide a casual chat into a scheduled discovery meeting without feeling pushy or scripted. If your networking and outreach feel busy but rarely turn into real opportunities, this episode shows the exact moves that change the outcome.

We start with the core of effective selling: authenticity. People buy from people they trust, and trust shows up through voice, posture, and a genuine smile. You’ll hear why dropping the “sales mask” matters, how to signal warmth, and how thoughtful listening reveals priorities you’d never surface with a canned pitch. Then we map the transition from small talk to business: when the setting is noisy or rushed, use simple language to acknowledge timing and suggest a specific appointment. Options like “Tuesday or Thursday?” reduce friction, while a short, relevant assignment invests your prospect in the next step.

From there, we highlight the role of a clear call to action at the end of every interaction. Whether you’re in line at Starbucks or wrapping a phone chat, forward motion depends on asking for the next meeting and confirming what both sides will bring. You’ll get sample phrasing you can use today, plus a preview of what’s coming next: qualifying prospects so you spend time where it counts. Along the way, we reinforce practical sales habits—be yourself, listen more than you talk, and always close the conversation with a simple, specific ask.

If you’re ready to convert friendly conversations into real pipeline, press play and take these steps into your next meeting. Subscribe for more practical sales tactics, share this episode with a teammate who needs a stronger CTA, and leave a quick review to tell us which transition line you’ll try first.

Support the show

Check out more about your host, Morris Sims

Visit our Facebook and LinkedIn Pages!

Send us a text

Ever feel like you're drowning in business tasks with no clear path forward? That nagging anxiety when everything seems to pile up is what systems expert Kim Young calls "absolutely icky" – and it's a feeling most entrepreneurs know all too well.

In this enlightening conversation, Kim reveals how proper systems and processes can transform chaos into clarity for business owners. She shares her journey from helping overwhelmed moms to empowering entrepreneurs and small businesses through streamlined workflows and strategic thinking. The key? Starting with your most crucial pain point – typically marketing or sales – and building efficient systems around it.

Kim doesn't just talk theory; she offers practical advice for implementation, the area where most business owners struggle. From creating simple checklists with accountability reminders to understanding when to outsource tasks (hint: marketing is a prime candidate), her approach is refreshingly straightforward. She emphasizes the importance of breaking large projects into manageable chunks, celebrating quick wins, and identifying your optimal productivity periods to maximize effectiveness.

Perhaps most valuable is Kim's insight on the distinction between working IN your business versus ON your business. As she notes, "You need both," but without proper systems, you'll never escape the daily grind long enough to think strategically about growth. Whether you're just starting out or looking to refine established processes, Kim's expertise offers a clear pathway to reducing overwhelm and reclaiming your time.

Ready to transform your business operations? Connect with Kim Young at KimberlyFYoung.com and discover how the right systems can help you work smarter, not harder. Your future self – the one with more time, less stress, and a more profitable business – will thank you.

Support the show

Check out more about your host, Morris Sims

Visit our Facebook and LinkedIn Pages!

Send us a text

Ever wonder if top salespeople possess some magical quality you're missing? The truth might surprise you. Success in sales has nothing to do with being born with a special "sales gene" or having irresistible charisma. Instead, it's about adopting the right mindset, attitude, and discipline to learn and implement a professional sales process.

Think about it: doctors from every specialty follow the same basic process with patients. Professional athletes have consistent pre-performance routines. These professionals use systems because systems work—they prevent mistakes and dramatically increase success rates. The same principle applies to sales.

In this episode, Morris Sims breaks down the six essential steps of the professional sales process: the initial conversation where trust begins, discovery of what clients truly want and why, building tailored recommendations, presenting solutions without overwhelming detail, helping clients make decisions without pressure, and maintaining relationships for future opportunities. This system isn't about following a rigid script but about ensuring you cover all bases in a way that feels natural to you and helpful to your clients.

One common mistake many salespeople make is overwhelming prospects with unnecessary information. As Morris explains, "When somebody asks me what time it is, I don't go about telling them everything about the watch on my arm." Clients need enough information to make good decisions—not enough to become product experts themselves. By focusing on what truly matters to them, you make the buying process smoother and more comfortable.

Ready to transform your sales approach? Visit morrissimscom for more insights on finding your commission code to success. Whether you're feeling stuck on a plateau, overwhelmed by your workload, or noticing that previous strategies aren't working anymore, implementing this professional process could be the key to breaking through.

Support the show

Check out more about your host, Morris Sims

Visit our Facebook and LinkedIn Pages!

Send us a text

Imagine what would happen if you completely removed doubt from your life. According to Joel Steele, doubt is kryptonite—the enemy that prevents us from reaching our full potential. In this compelling conversation with Morris Sims, Joel shares the philosophy that propelled him from uncertainty to extraordinary success across multiple fields.

Joel unpacks the core principles from his new book "Life Switch," revealing how the three Ps—potential, passion, and purpose—create the foundation for a transformed life. His journey from reluctant financial services professional to consistent top-50 performer at New York Life demonstrates the power of aligning what you love with what you're good at. "I didn't love financial services," Joel admits, "but I loved what it allowed me to do—help people and solve problems."

What makes this episode particularly valuable is Joel's practical approach to achievement. His two-step formula—figure out what needs to be done, then do it—cuts through complexity and excuses. He challenges listeners to focus exclusively on what they can control rather than wasting energy on external circumstances. Through vivid examples from his career and personal life, including his unexpected path to NBA championship ring ownership, Joel illustrates how consistent daily choices compound into remarkable results.

The conversation explores the power of building "streaks"—how maintaining momentum creates a self-reinforcing cycle of success. "When you get on a streak," Joel explains, "it starts to build a life of its own because you don't want to go back to zero." This concept applies universally, whether in business development, healthy habits, or creative pursuits.

Ready to make your own "life switch"? This episode provides the blueprint for identifying what makes you come alive, removing self-imposed limitations, and taking consistent action toward your most ambitious goals. As Joel puts it: "If you're going to play the game, put in the time, suit up—you might as well play to win big, or else, why are you playing in the first place?"

Support the show

Check out more about your host, Morris Sims

Visit our Facebook and LinkedIn Pages!

Send us a text

Ever caught yourself at the end of a busy workday wondering if all that activity actually moved your business forward? You're not alone. Most entrepreneurs confuse being busy with being productive, but there's a profound difference between the two.

In this eye-opening episode, we challenge the conventional wisdom about what makes for a successful business day. The truth is, no one can actually "make" a sale—it's not entirely within our control. What we can control are the specific activities that make a sale more likely. When you start measuring what truly matters—like how many new business conversations you initiate—rather than just how busy you feel, everything changes.

Traditional sales management often relied on Monday morning "history lessons" that reviewed the previous week's performance. This carrot-and-stick approach ultimately fails because it encourages people to fabricate data rather than learn from it. What works instead is keeping accurate score for yourself, using those metrics to make systematic improvements in your approach. As we reveal in this episode, "When you keep score, the score gets better"—but only if you're tracking the right things.

We outline five practical steps to implement effective business scoring: choosing metrics you control, setting clear objectives, analyzing your data regularly, incorporating insights into weekly planning, and taking broader monthly and annual perspectives. This systematic approach transforms how you view your business progress, shifting from discouragement to empowerment. Whether you're struggling to grow beyond a plateau or feeling overwhelmed by constant work with minimal results, this episode provides the framework you need to refocus your efforts where they'll actually count. Ready to transform how you measure success? Listen now and discover your Commission Code for business growth.

Support the show

Check out more about your host, Morris Sims

Visit our Facebook and LinkedIn Pages!