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Brooke Greening shares her S.E.R.V.I.C.E. framework for authentic sales conversations that help commission-based business owners sell without feeling "salesy." Her approach transforms traditional sales techniques into a relationship-building process focused on truly understanding client needs before offering solutions.

• Setting expectations in the first 2-3 minutes establishes transparency and builds trust
• Establishing rapport should focus on meaningful business connections, not superficial small talk
• The first problem clients mention is rarely the real issue driving their buying decision
• Wait at least 5 minutes of questioning before attempting to solve client problems
• Objections are actually buying signals—indications that prospects want to buy but need help overcoming concerns
• Create urgency by providing clear direction and hope, not through manipulation
• Always establish specific next steps with date and time to prevent ghosting

You can find Brooke on LinkedIn under Brooke Greening or at buildingmomentum.info, where she offers a sales conversation assessment to help you improve your approach.

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The premiere episode of the Commission Code Podcast introduces a systematic approach to overcoming business challenges when everything seems to be falling apart, focusing on a three-phase situation analysis framework that combines objective fact-finding with strategic decision-making.

• "Facts Bolster Belief" - the foundational principle for navigating business downturns
• Phase One: Gather objective data about your business by conducting a thorough analysis from 50,000 feet
• Examine financial realities including net revenue, monthly expenses, and bottom-line performance
• Complete a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) with complete honesty
• Phase Two: Assemble a trusted mastermind group of 4-6 people willing to give honest feedback
• Phase Three: Make a decision based on facts and input, then create a strategic action plan
• Document your vision, why it matters to you, and how you'll achieve it
• Remember: "Pray as if everything depends on God, work as if everything depends on you"

Need one-on-one help with your business challenges? Visit morrissimscom and click on the "Work with Me" link at the top of the homepage to schedule a discovery session.

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Are you a travel advisor striving to elevate your business profits? In this engaging episode, we sit down with David Visco, a seasoned coach and entrepreneur, who shares invaluable insights specifically designed for travel professionals. Before diving into strategies, David draws a clear line between revenue and profit, helping listeners understand why focusing on profits is essential for long-term success. He emphasizes the need for a well-defined purpose and vision, encouraging agents to reflect on their true business goals.

The conversation seamlessly transitions into identifying hidden opportunities for profit enhancement, with guidance on reviewing expenses and service agreements that could be draining resources. Understanding financial statements also comes into play as David unpacks financial literacy, guiding advisors to track essential KPIs monthly. Listeners receive actionable tips on implementing systems that streamline operations, allowing them to dedicate more time to business growth strategies.

Wrapping up, Morris and David engage in a thought-provoking discussion about productive time management, emphasizing the importance of developing a business plan while being adaptable throughout the year. This episode is not just a lesson in finance; it's a journey towards crafting a thriving travel advisory business. Tune in to learn how small changes can yield massive results in your profits and overall business success. If you find value in today’s conversation, we encourage you to share this episode, subscribe for more, and leave a review to help others discover the insights shared within.

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