Get access to the EMPIRE Revenue Dashboard: https://empirepartners.net/revenue-dashboard

In this episode, I sit down with my co-founder and co-host, Brook Bishop, to talk about something almost nobody wants to deal with: tracking your numbers.

Brook and I walk through four different ways we see people avoid tracking their metrics, why clarity beats perfection, why your emotions should be tied to the numbers you can actually control, and exactly which metrics, from lead flow to sales activity to pipeline health, you should be paying attention to if you want to grow.

By the end of this one, you will know exactly which of these four you have been, and what to track instead.

Listen to the Path To Mastery Podcast for a conversation on avoidance and why you, as a business owner, should start tracking your business.

Enjoy the podcast? Subscribe and leave a 5-star review!

Brook Bishop spent over two decades immersed in Personal Development and Business Consulting, driven by a passion for unlocking the potential of coaches and coaching organizations. As the co-founder of EMPIRE Partners, his journey is defined by transformative roles: leading sales at Buffini and Company, the world’s largest real estate coaching company, and serving as Tony Robbins' Executive of Business Solutions for 15 impactful years.

Connect with Brook Bishop!

Website: https://brookbishop.com/

Instagram: https://www.instagram.com/brookthebishop1/

LinkedIn: https://www.linkedin.com/in/brookbishop/

Facebook: https://www.facebook.com/brookthebishop

Grab a copy of Brook Bishop’s book, Uncle Marc: Life Lessons from a Light Warrior, on Amazon: https://amzn.to/4guCrvs

Get Instant Access to the WIP List Tracker: https://empirepartners.net/wip-download

Ryan Lang is the CEO of EMPIRE Partners and a highly sought-after performance coach and consultant. He helps establish business owners, coaches, and thought leaders transform from elite practitioners to transformational leaders by building businesses on five critical pillars instead of one wobbly leg. Over 20 years, he has guided 1000+ professionals to predictable, profitable growth using his Whole Performance Coaching methodology—combining sales mastery, strategic marketing, and human optimization principles that create lasting stability.

Connect with Ryan Lang!

Instagram: https://www.instagram.com/realryanlang/

LinkedIn: https://www.linkedin.com/in/ryan-lang-b46a545b/

Facebook: https://www.facebook.com/ryan.lang.984

Join our growing community of service-based practitioners, coaches, and founders inside our Facebook group: https://www.facebook.com/groups/buildyourempires

Learn more about Empire Partners:

Website: https://empirepartners.net/

LinkedIn: https://www.linkedin.com/company/empire-partners/

Facebook: https://www.facebook.com/profile.php?id=100093312203714

Take the Path to Mastery Quiz to uncover the hidden roadblocks keeping you stuck: https://www.empirepartners.net/quiz?utm_source=podcast&utm_medium=organic&utm_campaign=quiz-path-to-mastery

#BusinessMetrics #TrackYourNumbers #EntrepreneurMindset

Crack your personal BankCode in under 90 seconds here --> https://crackmycode.com/empire

82% of buyers will purchase from a salesperson who matches their personality type. Only 18% will buy from someone who does not. That is not a sales problem. That is a people problem.

In this episode, Ryan Lang sits down with Cheri Tree, creator of the BANKCODE® system and founder of Code Breaker Technologies, to break down the science of buying behavior, why most sales training is built to fail, and how understanding the four types of buyers can change everything from your close rate to your leadership and your most important relationships.

If you are ready to stop guessing why people say yes and start speaking directly to what moves them, tune in the Path To Mastery Podcast.

Enjoy the podcast? Subscribe and leave a 5-star review!

Cheri Tree is a bestselling author and keynote speaker, a globally recognized entrepreneur as the Founder, Chairman, & CEO at Codebreaker Technologies, LLC. She created the revolutionary BANK® Methodology and personal personality coding technology, helping businesses close more sales, enhance communication, and strengthen relationships.

Connect with Cheri Tree.

Instagram: https://www.instagram.com/cheri.tree/

Facebook:https://www.facebook.com/CheriTree/

LinkedIn: https://www.linkedin.com/in/cheritree/

Ryan Lang is the CEO of EMPIRE Partners and a highly sought-after performance coach and consultant. He helps establish business owners, coaches, and thought leaders transform from elite practitioners to transformational leaders by building businesses on five critical pillars instead of one wobbly leg. Over 20 years, he has guided 1000+ professionals to predictable, profitable growth using his Whole Performance Coaching methodology—combining sales mastery, strategic marketing, and human optimization principles that create lasting stability.

Connect with Ryan Lang!

Instagram: https://www.instagram.com/realryanlang/

LinkedIn: https://www.linkedin.com/in/ryan-lang-b46a545b/

Facebook: https://www.facebook.com/ryan.lang.984

Join our growing community of service-based practitioners, coaches, and founders inside our Facebook group: https://www.facebook.com/groups/buildyourempires

Learn more about Empire Partners:

Website: https://empirepartners.net/

LinkedIn: https://www.linkedin.com/company/empire-partners/

Facebook: https://www.facebook.com/profile.php?id=100093312203714

Take the Path to Mastery Quiz to uncover the hidden roadblocks keeping you stuck: https://www.empirepartners.net/quiz?utm_source=podcast&utm_medium=organic&utm_campaign=quiz-path-to-mastery

#BANKCODE #InfluenceAndSales #SalesStrategy

Most entrepreneurs build their brand and their tech as two completely separate things and wonder why nothing feels cohesive or converts the way it should.

Ryan Lang sits down with brand strategist and founder of Firestarter, Willa Kammerer, to break down why that inside-out approach is the real problem, what it looks like to build a brand and a business system that are actually designed around who you are, and how to stop copying everyone else's strategy and start building from a place that is authentically yours.

If you are a coach, consultant, or personal brand builder who has ever felt like your brand does not quite reflect who you really are, watch this episode of the Path To Mastery Podcast.

Enjoy the podcast? Subscribe and leave a 5-star review!

Willa Kammerer believes in the power of brand and business to transform lives—because she lived it. As a lifelong entrepreneur and storyteller, she has built brands for Ivy League institutions and visionary entrepreneurs, and used the same strategy to rebuild her own life after divorce—with a newborn on her hip and a business as her lifeline.

Whether she’s leading her agency, Firestarter Interactive, partnering with clients inside Firestarter Brand Accelerator, or writing her first book—her mission is the same: to help bold, brilliant people step into their next level with clarity, strategy, and a brand that opens doors.

Connect with Willa Kammerer.

Website: https://willakammerer.com/

Instagram: https://www.instagram.com/willakammerer/?hl=en

LinkedIn: https://www.linkedin.com/in/willakammerer/

YouTube: https://www.youtube.com/c/WillaKammerer

Ryan Lang is the CEO of EMPIRE Partners and a highly sought-after performance coach and consultant. He helps establish business owners, coaches, and thought leaders transform from elite practitioners to transformational leaders by building businesses on five critical pillars instead of one wobbly leg. Over 20 years, he has guided 1000+ professionals to predictable, profitable growth using his Whole Performance Coaching methodology—combining sales mastery, strategic marketing, and human optimization principles that create lasting stability.

Connect with Ryan Lang!

Instagram: https://www.instagram.com/realryanlang/

LinkedIn: https://www.linkedin.com/in/ryan-lang-b46a545b/

Facebook: https://www.facebook.com/ryan.lang.984

Join our growing community of service-based practitioners, coaches, and founders inside our Facebook group: https://www.facebook.com/groups/buildyourempires

Learn more about Empire Partners:

Website: https://empirepartners.net/

LinkedIn: https://www.linkedin.com/company/empire-partners/

Facebook: https://www.facebook.com/profile.php?id=100093312203714

Take the Path to Mastery Quiz to uncover the hidden roadblocks keeping you stuck: https://www.empirepartners.net/quiz?utm_source=podcast&utm_medium=organic&utm_campaign=quiz-path-to-mastery

The trauma you have not dealt with is not staying quiet.

In this episode, Ryan Lang shares a conversation with Bryan Post on how he has spent decades working with children, families, and high-achieving men who have conquered financial success only to find themselves emotionally disconnected from the people they love most.

Together they explore how unprocessed trauma surfaces as a business stressor, why discomfort is not a warning sign but a growth signal, how to talk to your kids about fear without using it against them, and what it really looks like to surrender control as a parent without losing your presence.

If you are an entrepreneur and a parent, this episode of Path To Mastery Podcast will change how you think about both.

Enjoy the podcast? Subscribe and leave a 5-star review!

Bryan Post, an adopted and former foster child, is one of America’s Foremost Child Behavior and Adoption Experts and the founder of the Post Institute, Parents in Trainings-Leaf Wraparound, and Bondify.ai, the world's first AI-powered parent support app for adoptive parents. A renowned clinician, lecturer, and best-selling author of From Fear to Love, The Great Behavior Breakdown, and fourteen other books, and more than 100 video and audio programs, Bryan has traveled throughout the world providing expert treatment and consultation to a variety of groups. An internationally recognized specialist in the treatment of emotional and behavioral disturbance, Bryan specializes in a love-based treatment approach that focuses on developing a deeper understanding of trauma, stress, and fear and how they rule our lives. He counters this by offering an enlightening perspective on the all-encompassing power of love to bring us peace and healing.

Connect with Bryan Post:

Website: https://bondify.ai/

LinkedIn: https://www.linkedin.com/in/bryanpost1/

Instagram: https://www.instagram.com/bryanpostofficial/

Ryan Lang is the CEO of EMPIRE Partners and a highly sought-after performance coach and consultant. He helps establish business owners, coaches, and thought leaders transform from elite practitioners to transformational leaders by building businesses on five critical pillars instead of one wobbly leg. Over 20 years, he has guided 1000+ professionals to predictable, profitable growth using his Whole Performance Coaching methodology—combining sales mastery, strategic marketing, and human optimization principles that create lasting stability.

Connect with Ryan Lang!

Instagram: https://www.instagram.com/realryanlang/

LinkedIn: https://www.linkedin.com/in/ryan-lang-b46a545b/

Facebook: https://www.facebook.com/ryan.lang.984

Join our growing community of service-based practitioners, coaches, and founders inside our Facebook group: https://www.facebook.com/groups/buildyourempires

Learn more about Empire Partners:

Website: https://empirepartners.net/

LinkedIn: https://www.linkedin.com/company/empire-partners/

Facebook: https://www.facebook.com/profile.php?id=100093312203714

Take the Path to Mastery Quiz to uncover the hidden roadblocks keeping you stuck: https://www.empirepartners.net/quiz?utm_source=podcast&utm_medium=organic&utm_campaign=quiz-path-to-mastery

88% of companies have brought AI in. Less than 5% are actually seeing any return on it. So what are the other 95% doing wrong?

In this episode, Ryan Lang and Brook Bishop skip the hype and get straight into the systems, tools, and mindset shifts that are generating real leverage for entrepreneurs right now. From building your first AI project to connecting your calendar, email, and meeting tools into a single intelligent daily brief, to automating your weekly content strategy with Claude Cowork, this is the AI playbook most people are still missing.

If you are ready to stop dabbling and start building, tune in to the Path To Mastery Podcast and learn how you can build your AI-powered business that actually works.

Enjoy the podcast? Subscribe and leave a 5-star review!

Brook Bishop spent over two decades immersed in Personal Development and Business Consulting, driven by a passion for unlocking the potential of coaches and coaching organizations. As the co-founder of EMPIRE Partners, his journey is defined by transformative roles: leading sales at Buffini and Company, the world’s largest real estate coaching company, and serving as Tony Robbins' Executive of Business Solutions for 15 impactful years.

Connect with Brook Bishop!

Website: https://brookbishop.com/

Instagram: https://www.instagram.com/brookthebishop1/

LinkedIn: https://www.linkedin.com/in/brookbishop/

Facebook: https://www.facebook.com/brookthebishop

Ryan Lang is the CEO of EMPIRE Partners and a highly sought-after performance coach and consultant. He helps establish business owners, coaches, and thought leaders transform from elite practitioners to transformational leaders by building businesses on five critical pillars instead of one wobbly leg. Over 20 years, he has guided 1000+ professionals to predictable, profitable growth using his Whole Performance Coaching methodology—combining sales mastery, strategic marketing, and human optimization principles that create lasting stability.

Connect with Ryan Lang!

Instagram: https://www.instagram.com/realryanlang/

LinkedIn: https://www.linkedin.com/in/ryan-lang-b46a545b/

Facebook: https://www.facebook.com/ryan.lang.984

Join our growing community of service-based practitioners, coaches, and founders inside our Facebook group: https://www.facebook.com/groups/buildyourempires

Learn more about Empire Partners:

Website: https://empirepartners.net/

LinkedIn: https://www.linkedin.com/company/empire-partners/

Facebook: https://www.facebook.com/profile.php?id=100093312203714

Take the Path to Mastery Quiz to uncover the hidden roadblocks keeping you stuck: https://www.empirepartners.net/quiz?utm_source=podcast&utm_medium=organic&utm_campaign=quiz-path-to-mastery

#AIForBusiness #ArtificialIntelligence #EntrepreneurTools

Most entrepreneurs are building a highly paid job and calling it a business. And when they decide to stop, there is nothing left to sell.

In this episode, Ryan Lang talks with author, speaker, and financial strategist Ryan D. Lee about the wealth mistakes that business owners make early, often, and repeatedly without realizing it. From building a business that can exist without you, to understanding the four forces either making you wealthy or quietly making you poor, this conversation reframes everything you thought you knew about money, freedom, and what it actually means to retire on your own terms.

This is not a personal finance episode. This is a business owner's blueprint for financial freedom.

Subscribe to the Path To Mastery Podcast and leave a 5-star review so more entrepreneurs find this conversation when they need it most.

Enjoy the podcast? Subscribe and leave a 5-star review!

Ryan Lee is a foremost speaker, educator, and trainer in the market, dedicated to assisting individuals in cultivating Money Mastery through learning and applying timeless financial principles. His mission is to empower people with the means to construct and embrace a life worth living, all while attaining financial freedom in 10 years or less.

Connect with Ryan Lee:

Website: https://ryandlee.com/

Facebook: https://www.facebook.com/ryan.d.lee.50

LinkedIn: https://www.linkedin.com/in/ryan-d-lee-31838b304/

Instagram: https://www.instagram.com/theryandlee/

TikTok: https://www.tiktok.com/@ryan_d_lee

Ryan Lang is the CEO of EMPIRE Partners and a highly sought-after performance coach and consultant. He helps establish business owners, coaches, and thought leaders transform from elite practitioners to transformational leaders by building businesses on five critical pillars instead of one wobbly leg. Over 20 years, he has guided 1000+ professionals to predictable, profitable growth using his Whole Performance Coaching methodology—combining sales mastery, strategic marketing, and human optimization principles that create lasting stability.

Connect with Ryan Lang!

Instagram: https://www.instagram.com/realryanlang/

LinkedIn: https://www.linkedin.com/in/ryan-lang-b46a545b/

Facebook: https://www.facebook.com/ryan.lang.984

Join our growing community of service-based practitioners, coaches, and founders inside our Facebook group: https://www.facebook.com/groups/buildyourempires

Learn more about Empire Partners:

Website: https://empirepartners.net/

LinkedIn: https://www.linkedin.com/company/empire-partners/

Facebook: https://www.facebook.com/profile.php?id=100093312203714

Take the Path to Mastery Quiz to uncover the hidden roadblocks keeping you stuck: https://www.empirepartners.net/quiz?utm_source=podcast&utm_medium=organic&utm_campaign=quiz-path-to-mastery

#WealthBuilding #EntrepreneurFinance #BusinessOwnership

If your copy sounds like everyone else, it is costing you clients and you will never see it on a spreadsheet.

In this episode, Ryan Lang talks with Mike Samuels, Empire Partners' head copywriter and one of the most respected voices in direct response and personal brand copy. Together, they dig into the one thing most business owners and coaches are getting dangerously wrong: outsourcing their voice entirely to AI and wondering why nothing is converting.

From the trust recession and the pratfall effect to the difference between an expert and a true authority, this conversation is a masterclass in what actually makes copy land and what quietly kills it. If you are building a personal brand, this is the episode you did not know you needed.

Subscribe to the Path To Mastery Podcast and leave a 5-star

Enjoy the podcast? Subscribe and leave a 5-star review!

Mike Samuels is known as ‘The Coffee Shop Copywriter.’ To date, his words have brought clients in excess of $200 million. He’s worked with the likes of Organifi, New Market Health, Clients on Demand, and many more. These days, he specialises in helping freedom-focused individuals kick-start their careers as in-demand copywriters, even if they don’t consider themselves natural writers, and hate selling.

Connect with Mike Samuels!

Website: https://www.thefreedomkickstarter.com/

Facebook: https://www.facebook.com/mikesamuelscopywriter/

Ryan Lang is the CEO of EMPIRE Partners and a highly sought-after performance coach and consultant. He helps establish business owners, coaches, and thought leaders transform from elite practitioners to transformational leaders by building businesses on five critical pillars instead of one wobbly leg. Over 20 years, he has guided 1000+ professionals to predictable, profitable growth using his Whole Performance Coaching methodology—combining sales mastery, strategic marketing, and human optimization principles that create lasting stability.

Connect with Ryan Lang!

Instagram: https://www.instagram.com/realryanlang/

LinkedIn: https://www.linkedin.com/in/ryan-lang-b46a545b/

Facebook: https://www.facebook.com/ryan.lang.984

Join our growing community of service-based practitioners, coaches, and founders inside our Facebook group: https://www.facebook.com/groups/buildyourempires

Learn more about Empire Partners:

Website: https://empirepartners.net/

LinkedIn: https://www.linkedin.com/company/empire-partners/

Facebook: https://www.facebook.com/profile.php?id=100093312203714

Take the Path to Mastery Quiz to uncover the hidden roadblocks keeping you stuck: https://www.empirepartners.net/quiz?utm_source=podcast&utm_medium=organic&utm_campaign=quiz-path-to-mastery

#Copywriting #PersonalBrand #MarketingStrategy

You swung. You missed. Now what?

In this episode, Ryan Lang and Brook Bishop get real about one of the most requested topics they've received: how do you come back after a business loss? Whether you tried a strategy that fell flat, worked with someone who couldn't deliver, or pushed all your chips in and lost, this episode is your honest, tough-love reboot.

Ryan opens up about a time he lost everything, his savings, his 401k, and his confidence chasing what he thought was the answer. Together, he and Brook break down why the magic bullet mentality destroys businesses, why staying in victim mode gives your power away, and how your mission has to be bigger than any process that breaks.

Subscribe to the Path To Mastery Podcast and leave a 5-star review so more coaches and business owners find this conversation when they need it most.

Enjoy the podcast? Subscribe and leave a 5-star review!

Brook Bishop spent over two decades immersed in Personal Development and Business Consulting, driven by a passion for unlocking the potential of coaches and coaching organizations. As the co-founder of EMPIRE Partners, his journey is defined by transformative roles: leading sales at Buffini and Company, the world’s largest real estate coaching company, and serving as Tony Robbins' Executive of Business Solutions for 15 impactful years.

Connect with Brook Bishop!

Website: https://brookbishop.com/

Instagram: https://www.instagram.com/brookthebishop1/

LinkedIn: https://www.linkedin.com/in/brookbishop/

Facebook: https://www.facebook.com/brookthebishop

Ryan Lang is the CEO of EMPIRE Partners and a highly sought-after performance coach and consultant. He helps establish business owners, coaches, and thought leaders transform from elite practitioners to transformational leaders by building businesses on five critical pillars instead of one wobbly leg. Over 20 years, he has guided 1000+ professionals to predictable, profitable growth using his Whole Performance Coaching methodology—combining sales mastery, strategic marketing, and human optimization principles that create lasting stability.

Connect with Ryan Lang!

Instagram: https://www.instagram.com/realryanlang/

LinkedIn: https://www.linkedin.com/in/ryan-lang-b46a545b/

Facebook: https://www.facebook.com/ryan.lang.984

Join our growing community of service-based practitioners, coaches, and founders inside our Facebook group: https://www.facebook.com/groups/buildyourempires

Learn more about Empire Partners:

Website: https://empirepartners.net/

LinkedIn: https://www.linkedin.com/company/empire-partners/

Facebook: https://www.facebook.com/profile.php?id=100093312203714

Take the Path to Mastery Quiz to uncover the hidden roadblocks keeping you stuck: https://www.empirepartners.net/quiz?utm_source=podcast&utm_medium=organic&utm_campaign=quiz-path-to-mastery

#PathToMastery #BusinessOwnership #EntrepreneurMindset