Get access to the EMPIRE Revenue Dashboard: https://empirepartners.net/revenue-dashboard

In this episode, I sit down with my co-founder and co-host, Brook Bishop, to talk about something almost nobody wants to deal with: tracking your numbers.

Brook and I walk through four different ways we see people avoid tracking their metrics, why clarity beats perfection, why your emotions should be tied to the numbers you can actually control, and exactly which metrics, from lead flow to sales activity to pipeline health, you should be paying attention to if you want to grow.

By the end of this one, you will know exactly which of these four you have been, and what to track instead.

Listen to the Path To Mastery Podcast for a conversation on avoidance and why you, as a business owner, should start tracking your business.

Enjoy the podcast? Subscribe and leave a 5-star review!

Brook Bishop spent over two decades immersed in Personal Development and Business Consulting, driven by a passion for unlocking the potential of coaches and coaching organizations. As the co-founder of EMPIRE Partners, his journey is defined by transformative roles: leading sales at Buffini and Company, the world’s largest real estate coaching company, and serving as Tony Robbins' Executive of Business Solutions for 15 impactful years.

Connect with Brook Bishop!

Website: https://brookbishop.com/

Instagram: https://www.instagram.com/brookthebishop1/

LinkedIn: https://www.linkedin.com/in/brookbishop/

Facebook: https://www.facebook.com/brookthebishop

Grab a copy of Brook Bishop’s book, Uncle Marc: Life Lessons from a Light Warrior, on Amazon: https://amzn.to/4guCrvs

Get Instant Access to the WIP List Tracker: https://empirepartners.net/wip-download

Ryan Lang is the CEO of EMPIRE Partners and a highly sought-after performance coach and consultant. He helps establish business owners, coaches, and thought leaders transform from elite practitioners to transformational leaders by building businesses on five critical pillars instead of one wobbly leg. Over 20 years, he has guided 1000+ professionals to predictable, profitable growth using his Whole Performance Coaching methodology—combining sales mastery, strategic marketing, and human optimization principles that create lasting stability.

Connect with Ryan Lang!

Instagram: https://www.instagram.com/realryanlang/

LinkedIn: https://www.linkedin.com/in/ryan-lang-b46a545b/

Facebook: https://www.facebook.com/ryan.lang.984

Join our growing community of service-based practitioners, coaches, and founders inside our Facebook group: https://www.facebook.com/groups/buildyourempires

Learn more about Empire Partners:

Website: https://empirepartners.net/

LinkedIn: https://www.linkedin.com/company/empire-partners/

Facebook: https://www.facebook.com/profile.php?id=100093312203714

Take the Path to Mastery Quiz to uncover the hidden roadblocks keeping you stuck: https://www.empirepartners.net/quiz?utm_source=podcast&utm_medium=organic&utm_campaign=quiz-path-to-mastery

#BusinessMetrics #TrackYourNumbers #EntrepreneurMindset

Crack your personal BankCode in under 90 seconds here --> https://crackmycode.com/empire

82% of buyers will purchase from a salesperson who matches their personality type. Only 18% will buy from someone who does not. That is not a sales problem. That is a people problem.

In this episode, Ryan Lang sits down with Cheri Tree, creator of the BANKCODE® system and founder of Code Breaker Technologies, to break down the science of buying behavior, why most sales training is built to fail, and how understanding the four types of buyers can change everything from your close rate to your leadership and your most important relationships.

If you are ready to stop guessing why people say yes and start speaking directly to what moves them, tune in the Path To Mastery Podcast.

Enjoy the podcast? Subscribe and leave a 5-star review!

Cheri Tree is a bestselling author and keynote speaker, a globally recognized entrepreneur as the Founder, Chairman, & CEO at Codebreaker Technologies, LLC. She created the revolutionary BANK® Methodology and personal personality coding technology, helping businesses close more sales, enhance communication, and strengthen relationships.

Connect with Cheri Tree.

Instagram: https://www.instagram.com/cheri.tree/

Facebook:https://www.facebook.com/CheriTree/

LinkedIn: https://www.linkedin.com/in/cheritree/

Ryan Lang is the CEO of EMPIRE Partners and a highly sought-after performance coach and consultant. He helps establish business owners, coaches, and thought leaders transform from elite practitioners to transformational leaders by building businesses on five critical pillars instead of one wobbly leg. Over 20 years, he has guided 1000+ professionals to predictable, profitable growth using his Whole Performance Coaching methodology—combining sales mastery, strategic marketing, and human optimization principles that create lasting stability.

Connect with Ryan Lang!

Instagram: https://www.instagram.com/realryanlang/

LinkedIn: https://www.linkedin.com/in/ryan-lang-b46a545b/

Facebook: https://www.facebook.com/ryan.lang.984

Join our growing community of service-based practitioners, coaches, and founders inside our Facebook group: https://www.facebook.com/groups/buildyourempires

Learn more about Empire Partners:

Website: https://empirepartners.net/

LinkedIn: https://www.linkedin.com/company/empire-partners/

Facebook: https://www.facebook.com/profile.php?id=100093312203714

Take the Path to Mastery Quiz to uncover the hidden roadblocks keeping you stuck: https://www.empirepartners.net/quiz?utm_source=podcast&utm_medium=organic&utm_campaign=quiz-path-to-mastery

#BANKCODE #InfluenceAndSales #SalesStrategy

Most entrepreneurs build their brand and their tech as two completely separate things and wonder why nothing feels cohesive or converts the way it should.

Ryan Lang sits down with brand strategist and founder of Firestarter, Willa Kammerer, to break down why that inside-out approach is the real problem, what it looks like to build a brand and a business system that are actually designed around who you are, and how to stop copying everyone else's strategy and start building from a place that is authentically yours.

If you are a coach, consultant, or personal brand builder who has ever felt like your brand does not quite reflect who you really are, watch this episode of the Path To Mastery Podcast.

Enjoy the podcast? Subscribe and leave a 5-star review!

Willa Kammerer believes in the power of brand and business to transform lives—because she lived it. As a lifelong entrepreneur and storyteller, she has built brands for Ivy League institutions and visionary entrepreneurs, and used the same strategy to rebuild her own life after divorce—with a newborn on her hip and a business as her lifeline.

Whether she’s leading her agency, Firestarter Interactive, partnering with clients inside Firestarter Brand Accelerator, or writing her first book—her mission is the same: to help bold, brilliant people step into their next level with clarity, strategy, and a brand that opens doors.

Connect with Willa Kammerer.

Website: https://willakammerer.com/

Instagram: https://www.instagram.com/willakammerer/?hl=en

LinkedIn: https://www.linkedin.com/in/willakammerer/

YouTube: https://www.youtube.com/c/WillaKammerer

Ryan Lang is the CEO of EMPIRE Partners and a highly sought-after performance coach and consultant. He helps establish business owners, coaches, and thought leaders transform from elite practitioners to transformational leaders by building businesses on five critical pillars instead of one wobbly leg. Over 20 years, he has guided 1000+ professionals to predictable, profitable growth using his Whole Performance Coaching methodology—combining sales mastery, strategic marketing, and human optimization principles that create lasting stability.

Connect with Ryan Lang!

Instagram: https://www.instagram.com/realryanlang/

LinkedIn: https://www.linkedin.com/in/ryan-lang-b46a545b/

Facebook: https://www.facebook.com/ryan.lang.984

Join our growing community of service-based practitioners, coaches, and founders inside our Facebook group: https://www.facebook.com/groups/buildyourempires

Learn more about Empire Partners:

Website: https://empirepartners.net/

LinkedIn: https://www.linkedin.com/company/empire-partners/

Facebook: https://www.facebook.com/profile.php?id=100093312203714

Take the Path to Mastery Quiz to uncover the hidden roadblocks keeping you stuck: https://www.empirepartners.net/quiz?utm_source=podcast&utm_medium=organic&utm_campaign=quiz-path-to-mastery