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  • NielsenIQ's Nicole Collida Davis - The State of Consumer Shopping Behaviors

    NielsenIQ's Nicole Collida Davis - The State of Consumer Shopping Behaviors
    2026/10/28

    The CPG Guys are joined in this episode by Nicole Collida Davis, Managing Director & SVP US National Retail Accounts & Agencies at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. Today NIQ has operations in 95+ countries representing 97% of the world’s GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.

    Find Nicole on LinkedIn at: http://linkedin.com/in/nicolecollida
    Find NielsenIQ Media online at: http://nielseniq.com

    This episode is sponsored by NielsenIQ

    Nicole answers these questions:

    1. Set the scene for us: what just happened up there, and what's the one-line thesis you want our listeners to walk away with about the 2027 consumer?
    2. Let's start with what's actually keeping consumer attention in this new data. What's newly topping the list of consumer concerns, and why has the picture shifted so much from a year ago?
    3. You're also tracking what NIQ is calling the 2026 economic divide — this K-shaped split between financially secure and financially insecure consumers, with the US diverging faster than the global average. Walk us through that gap, and why 'average consumer' planning is losing relevance for brands.
    4. You're seeing broad-based growth across nearly every savings tactic out there — couponing, loyalty, bulk buying, private label. Is this just belt-tightening, or is something deeper going on in how consumers are defining value?
    5. Talk to us about the 2027 spending map — what's getting cut versus what's holding steady or protected, and why are you framing this shift as 'justification rather than habit'?
    6. Let's talk channel. Club keeps pulling away on structural value, while Grocery and Dollar are struggling on trips per buyer — with real dollars attached to that decline. What's driving that shakeup, and what should traditional grocery be doing about it?
    7. Better-for-you products and private label are both surging even through this tougher economic backdrop. How do those two trends connect, and what does it mean for national brands trying to defend their share?
    8. Online, consumers are clearly paying a premium for convenience and speed — but in-store, promotions are working less even as retailers run more of them. What's driving that disconnect, and which basket metric should brands be watching most closely right now?
    9. Of everything we've covered today, what do you see as a fad, what's a real trend, and what's an enduring shift? And as you look ahead, what are the forces you think will define the next chapter of how people shop?
    10. As brands and retailers start digesting the full Consumer Outlook 2027 report, what's the one action you'd tell them to take right now — and where should people follow you and NielsenIQ to catch the rest of it?

    CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    SheCOMMERCE Website: https://shecommercepodcast.com/
    Rhea Raj’s Website: http://rhearaj.com
    Lara Raj in Katseye: https://www.katseye.world/

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

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    30 分
  • Commerce Riff with Sri & PVSB - October 27, 2026

    Commerce Riff with Sri & PVSB - October 27, 2026
    2026/10/27

    Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

    This week’s topics:

    1. Coca-Cola Selects Omnicom for NA Media Agency
    2. Kroger's Plan for "America's favorite Grocer"
    3. Salesforce to Purchase Braze for $5.7 Billion
    4. Boston beer Logs Lower Profit and Revenue as Beer Demand Slides

    CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    SheCOMMERCE Website: https://shecommercepodcast.com/
    Rhea Raj’s Website: http://rhearaj.com
    Lara Raj in Katseye: https://www.katseye.world/

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

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    14 分
  • Dora Cortinas & Stibo System's Neda Nia - Master Data Management

    Dora Cortinas & Stibo System's Neda Nia - Master Data Management
    2026/10/24
    The CPG Guys are joined in this episode by Dora Cortinas, Enterprise Data & Analytics Expert & Neda Nia, Chief Product & Growth officer at Stibo Systems which empowers data-led businesses to create and deliver data transparency to their customers and partners. With a single, accurate view, companies can unlock the strategic value of their data by connecting, governing, enriching and syndicating it wherever it’s needed. This enables businesses to make informed decisions and achieve their goals of scale, scope and ambition.This episode is sponsored by Stibo Systems and was recorded at the Stibo Systems Connect 2026 conference in Austin, TX.Find Dora on LinkedIn at: https://www.linkedin.com/in/doracortinasFind Neda on LinkedIn at: https://www.linkedin.com/in/nedaniaFind Stibo Systems online at: https://www.stibosystems.com/Dora & Neda answer these questions:Dora, what do you feel is the #1 data friction point or legacy bottleneck that most CPG C-suites are looking to solve right now?Neda, as Chief Growth Officer at Stibo Systems, you sit at the intersection of technology, platform innovation, and enterprise needs including global CPGs. Historically, brands managed product data in one tool, customer data in a CRM, and supplier data in an ERP. Why is the shift toward a unified, multi-domain data foundation—connecting product, customer, and supplier domains—becoming the non-negotiable substrate for CPG enterprise transformation?Looking back at your journey at your prior employer, what was the specific operational tipping point or business bottleneck that convinced leadership that master data management had to become an enterprise strategic priority, rather than just a back-office IT project?For a massive CPG portfolio, trusted data has to deliver measurable ROI—whether that’s faster time-to-shelf, operational efficiency, or retailer satisfaction. Dora, where have you seen the most tangible business value from your data transformation? And Neda, how are you seeing other global CPGs quantify that same ROI?In your conversations with enterprise customers, a common theme is breaking away from institutional 'people knowledge'—where critical business rules live in someone's head or an offline spreadsheet. From Stibo Systems’ perspective, how do you help large organizations build systemized, governed processes that teams actually trust and adoptCPG is built on dynamic portfolios and M&A activity. When a giant like KDP acquires or launches new brands, speed-to-market is everything. How does a standardized Master Data Management architecture drastically accelerate brand onboarding and catalog expansion across channels?Everyone in CPG is talking about being 'AI-ready'. But as we always say on The CPG Guys: Garbage data in, garbage AI outputs out! Dora, what practically makes enterprise data 'AI-ready'?We are seeing AI evolve from simple chat prompts and descriptive analytics into agentic AI that executes real-world business actions. As AI agents start autonomously updating catalogs or routing supplier workflows, how does the demand for trusted, governed master data change for an organization?When CPG brands connect product master data with customer and channel data, it directly impacts the retail relationship—from Joint Business Planning to supply chain execution. Dora, how does having a trusted data foundation elevate execution with major retail partners? Neda, what are you seeing across the retail ecosystem?Let's give the executives in this room an actionable takeaway. If a CPG Chief Data Officer or Chief Operating Officer were preparing for a major brand acquisition, corporate reorganization, or digital overhaul tomorrow morning, what is the very first thing they should audit in their data foundation?Looking out a decade from now, do you think CPG organizations will still treat product, customer, and supplier data as separate functional departments—or will the ultimate competitive advantage come from managing the relationships across one fully connected enterprise data graph?To send our audience here in Austin home with a visionary closing thought: Five years from now, what will fundamentally separate the market-winning, truly data-driven CPG companies from those still trapped in legacy operating models?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by ...
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    44 分
  • Salesforce's Devin Kunysz: CRM-Driven Consumer Goods Growth

    Salesforce's Devin Kunysz: CRM-Driven Consumer Goods Growth
    2026/10/21

    The CPG Guys are joined in this episode by Devin Kunysz, Senior Director of Physical Goods Industries, Retail, Consumer Goods, and Manufacturing at Salesforce, the #1 AI CRM—where humans with agents drive customer success together with AI, data, and Customer 360 apps on one platform.

    This episode is sponsored by Saleforce

    Follow Devin on LinkedIn at: https://www.linkedin.com/in/devinkunysz/

    Follow Salesforce online at: https://www.salesforce.com/consumer-goods/cloud/

    Devin answers these questions:

    1. Tech Fueled Sales: Why is CPG selling, still operating the way it did in 2010? So much has changed, but the process looks very much the same. What are some of the leaders doing with “tech-fueled sales” that our listeners should be thinking about?
    2. We talk a lot about 'the cloud' and real-time data, but any field rep will tell you that the back of a grocery store usually has zero cell service. How critical is it for a modern commercial hub to function fully offline, and how does that change the day-to-day life of a field seller?
    3. Let’s make the unified commercial hub concrete. What does it actually mean to connect trade promotion management, CRM, and retail execution — and how does that change the quality of joint business planning and value-creation conversations with key accounts?
    4. There’s this catch-22 we see a lot in CPG right now. Growth slows down, so brands freeze hiring or cut budgets—which means they don’t have the resources to actually chase the channels where the growth is happening. What does this vicious cycle actually look like on the ground, and how can the right tech snap a brand out of it?
    5. Focus on the Consumer: Moving to the consumer side, why should CPG brands be thinking about agentic shopping, and what should they be doing about it?
    6. AI is inserting a new discovery layer between brands and consumers, and a shopper agent can shrink the digital shelf down to just three to five items. How should CPGs operate in that world so both B2C and B2B revenue don’t suffer?
    7. Why does a data flywheel matter? CPG data strategy tends to be siloed — consumer insights in one tool, retailer insights in sales notes and spreadsheets. What changes when data is created at every step and flows from consumer engagement to promotion choices to in-store execution?
    8. One growth pocket is reaching customers that were previously unprofitable to serve, like the long tail of accounts. How does a connected commercial platform make it possible to serve those customers profitably?
    9. Beyond the traditional channels, we’re seeing market leaders explore enhanced direct channels — not just D2C sites, but using that data to power personalized, breakthrough products at the front of store. How should CPGs think about that opportunity?
    10. To wrap us up: if you’re a CPG leader listening today, what is the first step you should take to start building a connected front office, and what should they realistically expect success to look like a year from now?

    CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    SheCOMMERCE Website: https://shecommercepodcast.com/
    Rhea Raj’s Website: http://rhearaj.com
    Lara Raj in Katseye: https://www.katseye.world/

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

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    50 分
  • Commerce Riff with Sri & PVSB - October 20, 2026

    Commerce Riff with Sri & PVSB - October 20, 2026
    2026/10/20

    Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

    This week’s topics:

    1. Amazon Closes Its Grocery Partner Storefronts
    2. Albertsons Media Collective Taps a Former Walmart Connect Exec
    3. KFC Ditches Pepsi for Coke
    4. Kimberly-Clark Forecasts a Sales Decline After a Social-Media Firestorm in China

    CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    SheCOMMERCE Website: https://shecommercepodcast.com/
    Rhea Raj’s Website: http://rhearaj.com
    Lara Raj in Katseye: https://www.katseye.world/

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

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    12 分
  • DG Media Network's Sean Tinnelly - National Scale, Unique Reach, High Frequency

    DG Media Network's Sean Tinnelly - National Scale, Unique Reach, High Frequency
    2026/10/17

    The CPG Guys are joined in this episode by Sean Tinnelly, Head of Ad Sales at DG Media Network, a division of Dollar General.

    This episode is sponsored by DG Media Network.

    Follow Sean on LinkedIn at: https://www.linkedin.com/in/sean-patrick-tinnelly

    Follow DG Media Network online at: https://www.dgmedianetwork.com/

    Sean answers these questions:

    1. What drew you to Dollar General and DGMN specifically, and how has that mix of experience shaped how you're building out ad sales there?
    2. Dollar General's footprint is fundamentally different from most retail media networks — over 21,000 stores, and roughly 80% of them in markets of 20,000 people or fewer. How does that rural, small-format footprint change the way you pitch DGMN to CPG brands versus how they think about the bigger retail media players?
    3. Walk us through the current shape of DGMN today — onsite, offsite, and in-store. How do those pieces fit together, and where is most of the current advertiser demand concentrated?
    4. DGMN has leaned heavily into first-party data and closed-loop measurement, with partners like The Trade Desk, LiveRamp, and Google Ad Manager. How do you talk to brands about the value of that data given how different the DG shopper looks from a typical grocery or mass retail customer?
    5. DGMN recently expanded its AI-enabled in-store audio network. How are in-store media formats like that performing relative to digital, and how do you help brands think about allocating budget across onsite, offsite, and in-store?
    6. For a lot of CPG brands, rural and small-town shoppers are genuinely hard to reach with traditional digital targeting. What does DGMN unlock for a brand that they simply can't get anywhere else in their media mix?
    7. Let's talk about the advertiser base. DGMN has brought on major partners like Unilever, Coke, Hershey's, and P&G. What has that growth in advertiser demand looked like, and where are you seeing the most momentum right now?
    8. How does DGMN think about the balance between national CPG advertisers and smaller or regional brands that may be trying to break into rural markets for the first time?
    9. Retail media is maturing fast — incrementality, attribution, and proving real ROI are dominating the conversation across the industry. How is DGMN approaching measurement and incrementality specifically for a shopper base and store format that looks so different from a typical big-box or grocery network?
    10. To wrap us up, Sean: as DGMN continues to scale its offsite, onsite, and in-store capabilities, what does the roadmap look like from here, and what's your best advice for a brand that hasn't yet activated in rural America?

    CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    SheCOMMERCE Website: https://shecommercepodcast.com/
    Rhea Raj’s Website: http://rhearaj.com
    Lara Raj in Katseye: https://www.katseye.world/

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

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    31 分
  • Commerce Riff with Sri & PVSB - October 13, 2026

    Commerce Riff with Sri & PVSB - October 13, 2026
    2026/10/13

    Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

    This week’s topics:

    • 7-Eleven's New CEO Is “Stealing With Pride” From Japan
    • Mars Maps the Next Decade of Shopping
    • How Reckitt Is Thriving With China's Social-Media Shoppers
    • DoorDash Names WPP Media Its Global Media Partner

    CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    SheCOMMERCE Website: https://shecommercepodcast.com/
    Rhea Raj’s Website: http://rhearaj.com
    Lara Raj in Katseye: https://www.katseye.world/

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

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    15 分