The CPG Guys are joined in this episode by Allen Warch, VP Food & Fresh Merchandising at Dollar General.

Follow Allen on LinkedIn at: https://www.linkedin.com/in/allen-warch-032b8331/
Follow Dollar General on LinkedIn at: https://www.linkedin.com/company/dollar-general/

This episode was recorded while walking a DG Market Store near Nashville, TN

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

This week’s topics:

• Honest leaves DTC
• Pepsico Leadership changes
• Kraft Heinz has a new CEO
• GMI receives sell rating

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Chad Waetzig, CMO at Crunch Fitness and Justin Bajan, co-founder of Familiar Creatures, a creative agency,

Follow Chad on LinkedIn at: https://www.linkedin.com/in/cwaetzig/
Follow Crunch Fitness online at: https://www.crunch.com/
Follow Justin on LinkedIn at: https://www.linkedin.com/in/justinbajan/
Follow Familiar Creatures online at: https://www.familiarcreatures.com/

Chad & Justin answer these questions:

1. Justin - You went from career copywriting to launching Familiar Creatures in 2018. What was the pivotal moment or calling that prompted that leap?
2. Chad - Your career spans from P&G to hotel hospitality to Disney before Crunch. How have those diverse experiences informed your leadership and innovation as CMO?
3. Both - When you first started working together, what was the big idea or insight that connected Crunch’s marketing goals with Familiar Creatures’ creative vision?
4. Both - Crunch’s “No Judgments” ethos is core to the brand. How do you both bring that to life strategically and creatively in campaigns?
5. Chad - How do you strike that balance between being bold and staying inclusive?
6. Chad - Walk us through how a Crunch campaign comes to life—from the marketing brief to the creative execution. Justin - What’s that back-and-forth like between you?
7. Both - Looking at your work together, what’s one campaign or idea you’re most proud of—and what made it resonate?
8. Both - What’s the toughest creative or strategic challenge you’ve tackled together, and how did you work through it?
9. Justin - Fitness marketing can be tricky—people’s emotions around health are personal. How do you ensure the tone feels fun, motivating, and never off-key?
10. Chad - Crunch operates in gyms but also digitally with streaming classes. How do you think about building campaigns that bridge the in-person and digital worlds?
11. Justin - What have you each learned about building strong brand–agency relationships that others could take away
12. Chad - Where do you see Crunch’s marketing and creative going in the next 5 years—and how do you see brand + agency collaborations evolving in that future?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.