『The CPG Guys』のカバーアート

The CPG Guys

The CPG Guys

著者： Peter V.S. Bond & Sri Rajagopalan
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CPG industry icon Sri Rajagopalan (Papa Raj) & consumer loyalty guru Peter V.S. Bond explore today’s consumer, brand management, retail media and the in store model. Today’s environment is transforming fast with technologies like Artificial Intelligence and a social media engaged consumer. Our guests are CMO, CCO, CEO, founders, Martech, Retail merchants, Retail media networks. Join the discussion, be part of the solution. http://cpgguys.com

© 2026 The CPG Guys マーケティング マーケティング・セールス 政治・政府 経済学
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  • Commerce Riff with Sri & PVSB - October 27, 2026

    Commerce Riff with Sri & PVSB - October 27, 2026
    2026/10/27

    Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

    This week’s topics:

    1. Coca-Cola Selects Omnicom for NA Media Agency
    2. Kroger's Plan for "America's favorite Grocer"
    3. Salesforce to Purchase Braze for $5.7 Billion
    4. Boston beer Logs Lower Profit and Revenue as Beer Demand Slides

    CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    SheCOMMERCE Website: https://shecommercepodcast.com/
    Rhea Raj’s Website: http://rhearaj.com
    Lara Raj in Katseye: https://www.katseye.world/

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

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    14 分
  • Dora Cortinas & Stibo System's Neda Nia - Master Data Management

    Dora Cortinas & Stibo System's Neda Nia - Master Data Management
    2026/10/24
    The CPG Guys are joined in this episode by Dora Cortinas, Enterprise Data & Analytics Expert & Neda Nia, Chief Product & Growth officer at Stibo Systems which empowers data-led businesses to create and deliver data transparency to their customers and partners. With a single, accurate view, companies can unlock the strategic value of their data by connecting, governing, enriching and syndicating it wherever it’s needed. This enables businesses to make informed decisions and achieve their goals of scale, scope and ambition.This episode is sponsored by Stibo Systems and was recorded at the Stibo Systems Connect 2026 conference in Austin, TX.Find Dora on LinkedIn at: https://www.linkedin.com/in/doracortinasFind Neda on LinkedIn at: https://www.linkedin.com/in/nedaniaFind Stibo Systems online at: https://www.stibosystems.com/Dora & Neda answer these questions:Dora, what do you feel is the #1 data friction point or legacy bottleneck that most CPG C-suites are looking to solve right now?Neda, as Chief Growth Officer at Stibo Systems, you sit at the intersection of technology, platform innovation, and enterprise needs including global CPGs. Historically, brands managed product data in one tool, customer data in a CRM, and supplier data in an ERP. Why is the shift toward a unified, multi-domain data foundation—connecting product, customer, and supplier domains—becoming the non-negotiable substrate for CPG enterprise transformation?Looking back at your journey at your prior employer, what was the specific operational tipping point or business bottleneck that convinced leadership that master data management had to become an enterprise strategic priority, rather than just a back-office IT project?For a massive CPG portfolio, trusted data has to deliver measurable ROI—whether that’s faster time-to-shelf, operational efficiency, or retailer satisfaction. Dora, where have you seen the most tangible business value from your data transformation? And Neda, how are you seeing other global CPGs quantify that same ROI?In your conversations with enterprise customers, a common theme is breaking away from institutional 'people knowledge'—where critical business rules live in someone's head or an offline spreadsheet. From Stibo Systems’ perspective, how do you help large organizations build systemized, governed processes that teams actually trust and adoptCPG is built on dynamic portfolios and M&A activity. When a giant like KDP acquires or launches new brands, speed-to-market is everything. How does a standardized Master Data Management architecture drastically accelerate brand onboarding and catalog expansion across channels?Everyone in CPG is talking about being 'AI-ready'. But as we always say on The CPG Guys: Garbage data in, garbage AI outputs out! Dora, what practically makes enterprise data 'AI-ready'?We are seeing AI evolve from simple chat prompts and descriptive analytics into agentic AI that executes real-world business actions. As AI agents start autonomously updating catalogs or routing supplier workflows, how does the demand for trusted, governed master data change for an organization?When CPG brands connect product master data with customer and channel data, it directly impacts the retail relationship—from Joint Business Planning to supply chain execution. Dora, how does having a trusted data foundation elevate execution with major retail partners? Neda, what are you seeing across the retail ecosystem?Let's give the executives in this room an actionable takeaway. If a CPG Chief Data Officer or Chief Operating Officer were preparing for a major brand acquisition, corporate reorganization, or digital overhaul tomorrow morning, what is the very first thing they should audit in their data foundation?Looking out a decade from now, do you think CPG organizations will still treat product, customer, and supplier data as separate functional departments—or will the ultimate competitive advantage come from managing the relationships across one fully connected enterprise data graph?To send our audience here in Austin home with a visionary closing thought: Five years from now, what will fundamentally separate the market-winning, truly data-driven CPG companies from those still trapped in legacy operating models?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by ...
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    44 分
  • Salesforce's Devin Kunysz: CRM-Driven Consumer Goods Growth

    Salesforce's Devin Kunysz: CRM-Driven Consumer Goods Growth
    2026/10/21

    The CPG Guys are joined in this episode by Devin Kunysz, Senior Director of Physical Goods Industries, Retail, Consumer Goods, and Manufacturing at Salesforce, the #1 AI CRM—where humans with agents drive customer success together with AI, data, and Customer 360 apps on one platform.

    This episode is sponsored by Saleforce

    Follow Devin on LinkedIn at: https://www.linkedin.com/in/devinkunysz/

    Follow Salesforce online at: https://www.salesforce.com/consumer-goods/cloud/

    Devin answers these questions:

    1. Tech Fueled Sales: Why is CPG selling, still operating the way it did in 2010? So much has changed, but the process looks very much the same. What are some of the leaders doing with “tech-fueled sales” that our listeners should be thinking about?
    2. We talk a lot about 'the cloud' and real-time data, but any field rep will tell you that the back of a grocery store usually has zero cell service. How critical is it for a modern commercial hub to function fully offline, and how does that change the day-to-day life of a field seller?
    3. Let’s make the unified commercial hub concrete. What does it actually mean to connect trade promotion management, CRM, and retail execution — and how does that change the quality of joint business planning and value-creation conversations with key accounts?
    4. There’s this catch-22 we see a lot in CPG right now. Growth slows down, so brands freeze hiring or cut budgets—which means they don’t have the resources to actually chase the channels where the growth is happening. What does this vicious cycle actually look like on the ground, and how can the right tech snap a brand out of it?
    5. Focus on the Consumer: Moving to the consumer side, why should CPG brands be thinking about agentic shopping, and what should they be doing about it?
    6. AI is inserting a new discovery layer between brands and consumers, and a shopper agent can shrink the digital shelf down to just three to five items. How should CPGs operate in that world so both B2C and B2B revenue don’t suffer?
    7. Why does a data flywheel matter? CPG data strategy tends to be siloed — consumer insights in one tool, retailer insights in sales notes and spreadsheets. What changes when data is created at every step and flows from consumer engagement to promotion choices to in-store execution?
    8. One growth pocket is reaching customers that were previously unprofitable to serve, like the long tail of accounts. How does a connected commercial platform make it possible to serve those customers profitably?
    9. Beyond the traditional channels, we’re seeing market leaders explore enhanced direct channels — not just D2C sites, but using that data to power personalized, breakthrough products at the front of store. How should CPGs think about that opportunity?
    10. To wrap us up: if you’re a CPG leader listening today, what is the first step you should take to start building a connected front office, and what should they realistically expect success to look like a year from now?

    CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    SheCOMMERCE Website: https://shecommercepodcast.com/
    Rhea Raj’s Website: http://rhearaj.com
    Lara Raj in Katseye: https://www.katseye.world/

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

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    50 分
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