In episode 188 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Vanessa Fuchs – the CEO of WeCOACH, a nonprofit dedicated to recruiting, advancing, and retaining women coaches across all levels of sports.

When it comes to women in coaching, the numbers tell a story that’s impossible to ignore.

Before Title IX, more than 90% of women’s collegiate teams were coached by women.

Today? ➡️That number has dropped to just ~41%.

In this episode, Vanessa breaks down:

• 🚧 The biggest barriers preventing women from entering & staying in coaching
• 🤝 How WeCOACH is supporting women through programming, advocacy, and initiatives like National Women Coaches Day, in partnership with Hudl
• 💼 The business case for investing in women coaches – and why it’s essential to the long-term growth of the entire women’s sports ecosystem

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In episode 187 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Jill Gonzalez – the Head of Consumer, Product & Tech Communications at StubHub.

StubHub has officially launched HerSportsHub – the first dedicated women’s sports ticket destination in the resale industry – creating a centralized, one-stop shop for fans to discover and attend women’s sports events across leagues like the WNBA, NWSL, and PWHL.

StubHub launched the platform after seeing a strong demand for women’s sports, like the demand for PWHL tickets jumping 252% on StubHub during the 2026 Winter Olympics.👀

In this episode, Jill breaks down:

• ⏰ Why StubHub saw the opportunity (and urgency) to build a dedicated women’s sports platform
• 🎟️ How HerSportsHub reduces friction in the fan journey by centralizing supply
• 🚀 Why accessibility – making women’s sports easier to find and attend – is one of the most powerful growth levers in the industry

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In episode #186 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Amanda Lucci – the Director of Special Projects at Women’s Health who leads the platform’s sports + athlete vertical.

As women’s sports continue to surge, major media platforms are evolving how they show up – and Women’s Health is leaning in.

With a legacy of connecting fitness, wellness, and storytelling, Women’s Health has been doubling down on in-depth coverage of women athletes – from the Olympics to pro leagues like the NWSL & WNBA – and meeting a growing demand from both audiences and advertisers.

In this episode, Amanda breaks down:

• 📈 How Women’s Health has evolved its coverage as women’s sports have scaled – like launching ‘The Huddle’, a new podcast about sports, sweat, and everything in between
• 📰 Why women’s sports storytelling is resonating more than ever with the Women’s Health audience
• 💡 Why connecting sport, health, and culture is a unique (and powerful) advantage in women’s sports media

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In episode #185 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Jennifer Lynne Williams, the Chief Development Officer at USA Basketball.

Jennifer & the team at USA Basketball know that their impact goes far beyond willing Olympic medals – it’s about the lessons sport can teach far beyond the court.

With that in mind, USA Basketball is focused on investing in youth development, coaching education, expanding access & opportunity for girls in basketball, and intentionally building pathways for women to lead – not just play – in sports.

In this episode, Jennifer breaks down the business case for investing in women & girls, why representation & access matter, and how USA Basketball is creating opportunities at every level of the game.

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In episode #184 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Cameron Brink – one of the fastest-rising stars in the WNBA and one of the most marketable athletes in women’s sports today.

From building a standout brand portfolio early in her career to her latest partnership with Optimum Nutrition, Cam is redefining how athletes build and leverage their personal brands – and how brands show up in women’s sports through athlete sponsorships.

In this episode, hear from Cam – who is a proven expert brand builder and marketer – on:

• Why authentic athlete-brand alignment matters more than ever
• What makes her partnership with Optimum Nutrition so intentional & meaningful
• How women athletes are thinking like entrepreneurs in 2026
• The importance of long-term partnerships vs. one-off campaigns in women’s sports

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In episode #183 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Erin Ryder & Emma May-Bradley, the co-founders of Playmakers Nashville, a newly launched nonprofit membership community focused on advancing & empowering women in all areas of sports.

Fresh off their launch, Erin & Emma are on a mission to build a more inclusive and equitable sports industry in Nashville & beyond.

Playmakers Nashville is already making an impact through:

• A cohort-based model supporting women at every stage of their careers
• Scholarships, mentorship, and professional development opportunities
• A growing community of 180+ members and counting

In this episode Erin & Emma talk about the gap they saw in Nashville’s sports ecosystem, and how they stepped up to build a community for women in sports rooted in access, connection, and growth.

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In episode #182 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Dr. Jeremy Jordan (Dean of the Falk College of Sport at Syracuse), Dr. Lori Robinson (Director of Team Enrichment for the Houston Texans & Falk alumna & Advisory Board Member), Patti Phillips (CEO of Women Leaders in Sports), and Christina Turner (Chief Strategy & Operating Officer at Women Leaders in Sports).

In this conversation, Caroline had the chance to interview leaders from both Falk College and Women Leaders in Sports about their innovative new partnership that is focused on developing women leaders across the sports industry.

This collaboration brings together higher education and one of the industry’s most influential leadership organizations to create intentional pathways for students to access mentorship, community, and career opportunities within the women’s sports ecosystem.

At a time when the growth of women’s sports is creating new jobs, leagues, and investment opportunities, building a strong pipeline of women leaders has never been more important – and this partnership represents a strategic investment in that future.

In this episode, hear:

• Why universities play a critical role in developing future leaders in sports.
• How the Falk College of Sport & Women Leaders are bridging the gap between education and industry.
• Why investing in women’s leadership is essential to sustaining the growth of women’s sports.

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In episode #181 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Dr. Risa Isard, the Director of Research & Insights at Parity, and Emma Schieck, a 2x Paralympic Gold Medalist in sitting volleyball and an Athlete Sales Representative at Parity.

Parity just released new research in partnership with SurveyMonkey to better understand Paralympic fandom – and what it means for women athletes and brands.

The key findings include:

• 36% of U.S. Winter Paralympic fans plan to follow the Games more this year than in the past.
• Women’s sports fans are more likely to watch the Paralympics than men’s sports fans.
• 24% of U.S. Winter Paralympic fans have made a purchase because of Paralympic sponsorships.

In this episode, learn more about the data behind Paralympic fandom, the untapped opportunity for brands, and why women’s sports fans are emerging as one of the most important audiences driving growth for the Paralympic movement.

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