In episode 204 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Sabina Ahmed, Assistant Vice President of Sponsorships & Experiential at AT&T.

AT&T has been investing in women's sports for decades and became the WNBA's inaugural Changemaker partner back in 2019.

Now, as the league celebrates its 30th season, AT&T is once again taking center stage as the presenting sponsor of AT&T WNBA All-Star.

In this episode, hear about:

• 🏀 How AT&T is bringing WNBA All-Star to life for fans in Chicago and beyond
• 📱 Why the best sponsorships create experiences – not just brand visibility
• ✨ How a fan-first strategy builds stronger brands, deeper loyalty, and lasting business impact

As Sabina explains, the brands that will win in women's sports aren't just the ones that sponsor the game – they're the ones that create meaningful connections between fans, athletes, and the sports they love.

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In episode 203 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Charlotte North, one of the greatest players in the history of women's lacrosse.

A 3x world champion, NCAA national champion, and inaugural WLL champion, Charlotte shares her journey from discovering lacrosse in Texas to helping launch a new era of professional women's lacrosse.

Charlotte also opens up about recovering from a torn achilles, continuing to lead Team USA from the sidelines, and why she believes the WLL is built for long-term success.

In this episode, hear about:

• 🥍 Why the WLL is filling a critical gap in the professional lacrosse landscape
• 📺 How media coverage, broadcast partners, and visibility are accelerating the growth of women's lacrosse
• 📈 Why Charlotte believes women's lacrosse is one of the biggest investment opportunities in sports today

As Charlotte explains, there has never been a better time to invest in women's lacrosse – or women's sports.

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In episode 202 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Donna Orender, Commissioner and Co-Founder of UPSHOT, and Taj McWilliams-Franklin, Vice President of Basketball Operations, to discuss how they're building a new professional women's basketball league in the U.S.

Rather than competing with the existing women's basketball landscape, UPSHOT is filling a critical gap in the ecosystem by expanding opportunities, developing talent, and helping grow the sport from the ground up.

In this episode, hear about:

• 🏀 Why UPSHOT calls itself a "league of opportunity" and the gap it's filling in women's basketball
• ⚡️How creating more professional opportunities benefits athletes, coaches, communities, and the future of the game
• 📈 Why the growth of women's basketball is about abundance, not competition

Women's basketball doesn't need fewer opportunities – it needs more – and UPSHOT is helping create them.

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In episode 201 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Emmy Award-winning basketball analyst, broadcaster, entrepreneur, and one of the most respected voices in women's basketball, LaChina Robinson.

LaChina has been telling women’s basketball stories for two decades – stories that mainstream sports media has often overlooked.

Today, she reflects on the evolution of the sport, and how ultimately, visibility has changed everything.

In this episode, hear about:

• 🏀 Why the WNBA's success has been 30 years in the making – not something that happened “overnight”
• 📺 How greater media investment & visibility transformed women's basketball
• ✨ Why the stories of women athletes off of the court matter just as much as what happens on the court

As LaChina explains, investing in women's sports is ultimately an investment in women everywhere.

When we invest in women's sports, we're not just growing leagues – we're expanding what's possible for women across every industry.

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For a very special 200th episode of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Ali Riley, former captain of New Zealand's Women's National Team, Angel City FC legend, and current analyst for NWSL on Prime.

After a remarkable playing career that spanned five Women's World Cups, the Olympics, the NWSL, Europe, and international football, Ali has transitioned into media, where she's helping tell the stories driving the next era of growth in women's sports.

In this episode, hear about:

• ⚽ Why the NWSL's growth is being fueled by investment, visibility & player empowerment
• 📺 How Prime Video's comprehensive storytelling approach is helping deepen fan engagement & elevate the league
• 🎙 What it's really like transitioning from professional athlete to broadcaster & media personality
• 🚀 Why Ali believes the future of women's soccer is brighter than ever thanks to the next generation of players, leaders & fans

From the evolution of women's sports media to the business opportunity surrounding women's soccer, Ali shares an insider's perspective on one of the fastest-growing opportunities in sports.

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In episode 199 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Dr. Karli Richards, a podiatric surgeon, sports medicine specialist, and leading advocate for women's athlete health.

From women-specific cleats to injury prevention research, Dr. Richards is working to close some of the biggest gaps facing women athletes today – and helping ensure the next generation has the tools they need to perform at their highest level.

In this episode, hear about:

• 👟 Why women athletes need equipment designed specifically for their anatomy
• 📊 How the lack of research continues to impact injury prevention & athlete performance
• ⚽ How better equipment, education & sports science can help keep more athletes healthy and on the field

As Dr. Richards explains, keeping women athletes healthy isn't just the right thing to do – it's good for all of women’s sports.

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In episode 198 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Tracy Joyner, Head Women's Soccer Coach at the University of Oregon.

As a former professional soccer player and one of the fastest-rising coaches in college soccer, Coach Joyner has spent her career breaking barriers, building winning programs, and helping the next generation of women leaders thrive.

In this episode, hear about:

• ⚽️ Why women coaches play such a critical role in the women's sports ecosystem
• 🚧 The barriers that continue to prevent women from entering and staying in coaching careers
• 🤝 Why mentorship and women supporting women are essential to creating more opportunities in sports

From leadership and authenticity to confidence and career development, this conversation is filled with lessons for athletes, coaches, executives, and anyone looking to make an impact.

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In episode 197 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Sam Rapoport, one of the most influential leaders in football.

From creating the NFL Women's Forum to helping drive the explosive growth of girls' and women's flag football, Sam has spent her career breaking barriers and creating opportunities for women across the sport.

In this episode, hear about:

• 🏈 How the NFL Women's Forum helped transform the league's hiring pipeline for women
• 💡Why access – not talent – is often the biggest barrier facing women in sports leadership
• 📈 Why women's flag football may be one of the biggest growth opportunities in sports today

From NFL front offices to the Olympic movement, Sam shares what it takes to create lasting change – and why the future of women in football has never been brighter.

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