In episode 213 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Jen Millet, President of Denver Summit FC, and Chris Hibbs, President of Legends Global Partnerships.

Denver Summit FC is navigating a season of firsts as one of the NWSL’s newest expansion teams – and Legends Global is helping build the commercial business behind the club, leading its partnership strategy across founding partnerships, kit assets and naming rights.

Denver Summit FC’s first home match drew 63,004 fans and set a new NWSL single-match attendance record.

Now, the team is focused on building the infrastructure and commercial partnerships to turn that demand into a sustainable business for the long term.

Not only is the Summit building a new club in real-time, they’re building a purpose-built performance center, temporary stadium, and ultimately a permanent stadium and entertainment district.

In this episode, hear about:

• ⚽️ How Denver Summit FC’s long-term vision for its club, stadium and performance center is shaping its business model
• 🤝 How Legends Global is valuing and selling commercial assets for a new women’s sports property without decades of historical data
• 📈 What conversations with prospective partners reveal about how brands currently view the commercial opportunity in women’s sports

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In episode 212 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Charlene Polite Corley, the Vice President of Inclusive Insights at Nielsen.

Charlene joins the podcast to break down Nielsen’s new report, “More Fans, More Often: The Commercial & Cultural Evolution of Women & Sports” – which offers one of the clearest pictures yet of the scale, value and growth potential of the women’s sports audience.

The data is significant: Approximately 122.5 million Americans are fans of women’s sports, while U.S. audiences watched 28.3 billion minutes of women’s sports in just the first half of 2026. (Which by the way, is trending AHEAD of the 46 billion minutes watched in all of 2025.👀)

The data makes one thing increasingly clear: There is a massive audience for women’s sports, which means there is a massive business opportunity in serving those fans more often.

In this episode, hear about:

• 📈 Why women’s sports viewership has increased 71% since 2022 – and what’s driving that growth.
• 👀 How greater distribution and discoverability can help turn interest in women’s sports into more consistent fandom.
• 👩 Why women aren’t just driving the growth of women’s sports – they’re driving the growth of sports, period.

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• Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports

In episode 211 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Rachel Axon, Women’s Sports and Olympics & Paralympics Reporter at Sports Business Journal.

After 20 years as a sports journalist and covering seven Olympic Games, Rachel is now helping lead SBJ’s expanded investment in women’s sports coverage.

In 2025, Sports Business Journal launched a dedicated women’s sports vertical – including a biweekly newsletter led by Rachel, a regular magazine column, SBJ Live conversations and expanded coverage across the newsroom.

In this episode, hear about:

• 📰 Why SBJ decided it was time to make a bigger, more formal investment in covering women’s sports
• 📈 How the stories being told about women’s sports have evolved as the business itself has grown
• 👀 What more than a year of dedicated coverage has revealed about what the sports industry wants to know about women’s sports

More from GOALS

• Follow GOALS on Threads: @goals_sports_
• Follow GOALS on Instagram: @goals_sports_
• Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports