In episode #149 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Emily Sisson, the SVP of Sponsorship, Athlete & Partner Marketing at OneTeam Partners.

Emily and the team at OneTeam are helping reshape how brands show up in women’s sports by creating innovative, direct-to-athlete investment opportunities through players’ associations.

In this episode, Emily shares:

• 💸 Why sponsorships through PAs like the WNBPA, NWSLPA & USWNTPA drive real ROI.
• 📈 How smart brands are unlocking white space in the women’s sports market.
• 👀 What brands need to rethink about traditional sponsorship frameworks.

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In episode #148 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Lois Cook — a star player for the DC Divas, the founder of @cleatsandstilettos, and a powerful leader growing the game of women’s football through the Women’s Football Alliance (WFA).

Founded in 2009, the WFA is the largest, longest-running, and most competitive women’s tackle football league in the world — featuring over 60 teams across the U.S. and internationally.

In addition to being a top player in the WFA, Lois is also one of the key leaders behind the scenes leading social media efforts for the league, helping to amplify players, teams, and strategic league partners – like Wilson and the All Women’s Sports Network.

In this episode, Lois shares:

• 📱 How she built a following of 500K+ to spotlight women in football.
• 🎥 Why media access and social reach are game changers for growth.
• 🏈 What’s next for the WFA, including the launch of a national flag league.
• 💰 Why investment, sponsorship, and visibility are key to the future of the sport.

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In episode #147 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Madeline Di Nonno, the President & CEO of the Geena Davis Institute on Gender in Media.

Madeline leads the global research-based non-profit founded by Academy Award-winning actor Geena Davis.

The Institute works to create gender balance, foster inclusion, and reduce negative stereotyping in media – with powerful implications for women’s sports.

In this episode, Madeline shares:

• 📊 Why visibility in media matters for women’s sports.
• 📺 How the Institute's data proves the “if she can see it, she can be it” effect.
• 🧠 The role media plays in shaping perceptions and investments in women athlete.
• 📈 What still needs to change to unlock the full business potential of women’s sports.

More from GOALS

Follow GOALS on Twitter: @goals_sports_

Follow GOALS on Instagram: @goals_sports_

Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports

Shop: goals-sports.com/shop