In episode 204 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Sabina Ahmed, Assistant Vice President of Sponsorships & Experiential at AT&T.

AT&T has been investing in women's sports for decades and became the WNBA's inaugural Changemaker partner back in 2019.

Now, as the league celebrates its 30th season, AT&T is once again taking center stage as the presenting sponsor of AT&T WNBA All-Star.

In this episode, hear about:

• 🏀 How AT&T is bringing WNBA All-Star to life for fans in Chicago and beyond
• 📱 Why the best sponsorships create experiences – not just brand visibility
• ✨ How a fan-first strategy builds stronger brands, deeper loyalty, and lasting business impact

As Sabina explains, the brands that will win in women's sports aren't just the ones that sponsor the game – they're the ones that create meaningful connections between fans, athletes, and the sports they love.

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In episode 203 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Charlotte North, one of the greatest players in the history of women's lacrosse.

A 3x world champion, NCAA national champion, and inaugural WLL champion, Charlotte shares her journey from discovering lacrosse in Texas to helping launch a new era of professional women's lacrosse.

Charlotte also opens up about recovering from a torn achilles, continuing to lead Team USA from the sidelines, and why she believes the WLL is built for long-term success.

In this episode, hear about:

• 🥍 Why the WLL is filling a critical gap in the professional lacrosse landscape
• 📺 How media coverage, broadcast partners, and visibility are accelerating the growth of women's lacrosse
• 📈 Why Charlotte believes women's lacrosse is one of the biggest investment opportunities in sports today

As Charlotte explains, there has never been a better time to invest in women's lacrosse – or women's sports.

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• Shop: goals-sports.com/shop

In episode 202 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Donna Orender, Commissioner and Co-Founder of UPSHOT, and Taj McWilliams-Franklin, Vice President of Basketball Operations, to discuss how they're building a new professional women's basketball league in the U.S.

Rather than competing with the existing women's basketball landscape, UPSHOT is filling a critical gap in the ecosystem by expanding opportunities, developing talent, and helping grow the sport from the ground up.

In this episode, hear about:

• 🏀 Why UPSHOT calls itself a "league of opportunity" and the gap it's filling in women's basketball
• ⚡️How creating more professional opportunities benefits athletes, coaches, communities, and the future of the game
• 📈 Why the growth of women's basketball is about abundance, not competition

Women's basketball doesn't need fewer opportunities – it needs more – and UPSHOT is helping create them.

More from GOALS

• Follow GOALS on Twitter: @goals_sports_
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• Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
• Shop: goals-sports.com/shop