In episode 196 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Matt Hong, the President of USA Sports.

From the WNBA and LOVB to the LPGA and the upcoming U.S. Women’s Open, presented by Ally, USA Sports is making major investments in women’s sports coverage – and seeing major returns.

In this episode, hear about:

• 📺 Why USA Sports is expanding its women’s sports coverage
• 🏀 How strategic “franchise” programming & promotion is key to making women’s sports more visible & accessible
• ⛳ Why women’s golf in particular has massive untapped audience potential
• 💡 Why Matt believes women’s sports have been historically undervalued

As women’s sports viewership continues to surge, Matt shares why USA Sports views women’s sports as one of the biggest growth properties in media today.

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• Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
• Shop: goals-sports.com/shop

In episode 195 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Suzanne McKenzie – Founder & CEO of Able Made, a responsible, sport-inspired lifestyle brand fusing soccer culture, elevated design, and social impact.

After losing her husband to sudden cardiac arrest while playing the game he loved, Suzanne created a youth soccer foundation in his honor – and launched Able Made to support it.

Able Made exists to empower city youth while proving that design can do as much good as it looks.

From rejecting “shrink it and pink it” design norms to building a brand rooted in both purpose and lifestyle, Suzanne is redefining what it means to operate at the intersection of sport, style, and social impact.

In this episode, hear from Suzanne on:

• 🫶 How Able Made is rethinking sports apparel through design, sustainability, and purpose
• ⚡️ Why authenticity and impact are key differentiators in today’s sports business landscape
• 🤝 How investing across the entire women’s sports ecosystem unlocks long-term growth

More from GOALS

• Follow GOALS on Twitter: @goals_sports_
• Follow GOALS on Instagram: @goals_sports_
• Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
• Shop: goals-sports.com/shop

In episode 194 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Jenny Nguyen, the CEO & Founder of The Sports Bra - which is the world’s first sports bar dedicated to women’s sports.

In 2026, The Sports Bra is entering its next era of growth with a new public investment campaign inviting fans to “Own A Piece of The Bra."

When The Sports Bra opened in 2022, there wasn’t a single bar in America dedicated exclusively to women’s sports.

Today, the brand is expanding nationally with franchise locations planned in Boston, Indianapolis, Las Vegas, St. Louis, and Portland, Maine – and a vision for 40+ locations by 2030.

In this episode, hear about:

• 🍺 Why The Sports Bra launched its new investment campaign
• 📈 The company’s rapid growth from one Portland bar to a national franchise brand
• 💸 How fans can now become investors in the future of The Bra
• 🌎 Why women’s sports represent a major untapped hospitality opportunity

More from GOALS

• Follow GOALS on Twitter: @goals_sports_
• Follow GOALS on Instagram: @goals_sports_
• Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
• Shop: goals-sports.com/shop