In episode #170 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Rachel Goodger, Chief Revenue Officer, and Katherine Rowe, VP of Client Strategy & Insights at CrowdIQ, which is a data intelligence company using computer vision to analyze who’s in the stands at sporting events.

The CrowdIQ team recently released a groundbreaking new report titled, “Quantifying Female Sports Fans” that reveals just how powerful and distinct female sports fans truly are.

In this episode, Rachel & Katherine share:

• 📈 What 300,000 fan data points reveal about how women engage with sports in-venue.
• 💡 Why female fans spend 5x more than the average sports fan – and what that means for teams, venues and sponsors.
• 👟 How women’s sports crowds are now 60% female, while men’s sports are trending toward a 50/50 gender split among younger fans.
• 💰 Where the biggest sponsorship and merch opportunities lie among female fans.

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In episode #169 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline welcomes Sara Pollack, the Vice President and Global Head of Consumer Marketing at Pinterest.

For the first time ever, Pinterest stepped into the sports arena as an official partner of the New York Liberty.

After seeing the massive surge in searches related to the Liberty and the WNBA on their platform, Pinterest knew the Liberty would be the perfect partner to launch their first sports collaboration.

Today, the Liberty and Pinterest are working together to celebrate women’s sports through exclusive content, in-game activations, and community outreach that reflect the energy of New York and its iconic team.

In this episode, Sara shares:

• 📈 Why Pinterest chose the Liberty for its first sports partnership.
• 📊 The surging interest in the Liberty and WNBA on Pinterest (searches for “WNBA aesthetic” are up +1,295%).
• 💡Why Pinterest sees women’s sports as a powerful cultural force shaping the future of fandom.

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• Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
• Shop: goals-sports.com/shop

In episode #168 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline welcomes back Kate Veronneau, Director of Women’s Strategy at Zwift and one of the driving forces behind the Tour de France Femmes avec Zwift.

Since her first appearance on the podcast in 2023, Kate has helped shepherd the race into a new era.

Backed by Zwift’s bold investment and mission-driven strategy, the Tour de France Femmes has become one of the fastest-growing properties in global sport – with the 2025 edition of the race breaking records for attendance, engagement, and viewership.

In this episode, Kate shares:

• 🚴‍♀️ The phenomenal growth of the Tour de France Femmes, including record-breaking crowds and TV audiences.
• 📺 Why visibility and global broadcast accessibility are fueling women’s cycling fandom and participation.
• 📊 Data from Zwift’s impact report proving the race is inspiring women worldwide to ride and invest in the sport.

More from GOALS

• Follow GOALS on Twitter: @goals_sports_
• Follow GOALS on Instagram: @goals_sports_
• Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
• Shop: goals-sports.com/shop