In episode #156 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Laura Andriani, the Senior VP of Consulting at Two Circles, to dive into her team’s new report: The U.S. edition of the 2024 Sports Attendance Review.

The report contains some pretty significant findings about the role that women’s sports are playing in the overall growth of live sports attendance.

In this episode, Laura shares:

• How women’s sports are responsible for half ‼️ of the year-over-year growth in total live sports attendance.
• Insights into women’s sports fan behavior, including how 70% of WNBA ticket buyers are women.

…AND why women’s sports have so much room for growth.

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In episode #155 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Dr. Rebecca Heiss and Leigh Irwin, the co-founders of GameChanger, which is a movement dedicated to keeping women involved in sports throughout their lives.

Rebecca & Leigh created GameChanger to help women connect, continue to play basketball, and make a lasting impact on their communities.

Through their flagship initiative, Holding Court, they provide spaces for women to play basketball in a supportive & inclusive environment, welcoming women of all ages & skill levels to connect and play.

In this episode, hear Rebecca & Leigh share the inspiring founding story behind GameChanger, and why they are on a mission to keep adult women in the game.

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In episode #154 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Anna Smith, the co-founder of VICTRA which is the #1 app dedicated to women’s soccer fandom.

VICTRA is a one-stop digital platform designed to give women’s soccer fans everything they’ve been missing: news, community, commerce, and connection, all in one convenient location.

In this episode, Anna shares:

• 📱 Why digital access is critical to growing women’s sports fandom.
• ⚽ How VICTRA is organizing the women’s soccer ecosystem.
• 🛍️ How they’re helping brands like IDA Sports and TOGETHXR connect with women’s soccer fans.

…AND why now is the perfect time to invest in women’s sports tech.

More from GOALS

Follow GOALS on Twitter: @goals_sports_

Follow GOALS on Instagram: @goals_sports_

Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports

Shop: goals-sports.com/shop