If you think building a custom GPT is just clicking a few buttons and uploading whatever docs are lying around… this episode is your wake-up call.

Christopher’s back—and this time, he’s breaking down the real prep work that needs to happen before you even think about launching your own AI assistant. Because here's the truth: AI isn’t magic. If your data’s a mess, your output will be worse. (And if you're still skimming AI responses instead of reviewing them? You're asking for a marketing disaster.)

In this episode, you’ll learn what actually goes into building an effective AI tool—from knowing your objectives to structuring data properly to avoiding the skimming trap that kills results. Whether you're a marketer trying to speed up content, a business leader exploring GPTs, or just someone who’s tired of generic, inaccurate AI output, this is your no-BS guide to doing it right.

Christopher also drops some spicy observations about the sudden influx of “AI experts” (hint: they were in real estate last year), and calls out the hype from the snake oil sales crowd.

What’s Inside:

• Why most custom GPTs suck—and how to make sure yours doesn’t
• The most prominent mistake marketers make when uploading data (and how to fix it)
• How to avoid the skim-and-send syndrome that's sabotaging your results
• A behind-the-scenes look at Christopher’s process for prompt refinement
• The unsexy but essential truth about planning, testing, and revising AI tools

From the Episode:

“Fast isn’t the goal. Accurate is. If you don’t take the time to get your data right, your AI output is just dressed-up garbage.”

If you’re serious about using AI to elevate—not dilute—your marketing, this episode will give you the real talk and tactical steps to get started the right way.

Subscribe to The Bulletproof Marketer wherever you listen, and connect with Christopher on LinkedIn for more no-fluff insights.

Episode Highlights:

• Welcome to the Chaos (and the Clarity) [00:00]
• Déjà Vu: Why AI Feels a Lot Like the Early Social Media Boom [04:55]
• Snake Oil Salesmen in the AI Gold Rush [07:40]
• Custom GPTs: What They Are and Why They Matter [08:45]
• Fast ≠ Good: The Skim-and-Ship Syndrome [11:00]
• Garbage In, Garbage Out: The Hard Truth [13:30]
• Before You Build: Know Your Objective [16:00]
• FAQ GPT Fail: A Real-World Example [18:40]
• Your AI Needs to Know You [20:30]
• Building It Like You’d Onboard an Employee [22:15]
• The #1 Mistake: Skimming Output [23:00]
• Christopher’s Fix: The Bold & Revise Method [24:10]
• Team Testing: Get a Second Set of Eyes [26:20]
• Context Is Everything: Why 20 Files Won’t Cut It If They’re Random [28:00]
• Use AI to Stretch Your Brain, Not Replace It [31:00]
• Pro Tip: Combine Case Studies & Save File Slots [34:15]
• Your Custom GPT Game Plan: Step by Step [36:00]
• Final Thoughts: It’s Not Sexy, But It’s Smart [38:45]

🔗 Resource Links

Stay connected and dive deeper:

• 💥 Subscribe to The Bulletproof Marketer Newsletter Get weekly insights straight to your inbox — zero fluff, all strategy. https://gosalesandmarketing.com/bulletproof-marketer
• 🚀 Explore The Go! Agency Discover how we build bold marketing strategies that actually deliver. www.thegoagency.com
• 👥 Follow The Bulletproof Marketer on LinkedIn Join the conversation, catch episode drops, and get behind-the-scenes takes. https://www.linkedin.com/company/the-bulletproof-marketer/
• 🎙️ Connect with Christopher Tompkins on LinkedIn Thought leadership, unfiltered opinions, and daily digital insights. https://www.linkedin.com/in/chrisgomedia

If you think showing up to a conference with a fishbowl, a giveaway, and zero game plan still works, this episode is your reality check.

Christopher’s back—and this time he’s unpacking the real ROI of event marketing (spoiler: it’s not in how many branded pens you hand out). Whether you're walking a trade show floor, manning a booth, or prepping your CEO for a keynote, this episode walks you through how to actually make conferences convert.

You’ll learn how to stop treating events like expensive visibility plays and start turning them into lead-gen machines—without blowing your budget or burning out your sales team. Christopher covers everything from pre-event outreach using LinkedIn Sales Navigator, to smart on-site engagement tactics, to what 99% of marketers forget post-event (and why that’s killing your ROI).

What’s Inside:

• How to craft a magnetic conference angle (and why “free LEGO sets” won’t cut it)
• The cold hard truth about email lists, badge scans, and why most event follow-ups fail
• Strategic LinkedIn outreach that warms up leads before you even land
• What to say at the booth that doesn’t sound like a pitch deck in human form
• Why your post-event reflection should be as detailed as your dinner party recap
• The exact plan to stop wasting money and start building momentum before, during, and after the show

From the Episode: Exposure without engagement isn’t marketing—it’s just travel.

If you're tired of conferences being a budget line with zero payback, this is the episode to rewrite your event strategy and make every trip count.

Need more brutal marketing truths and tactical brilliance? Subscribe to The Bulletproof Marketer wherever you get your podcasts.

Episode Highlights:

• Welcome to Conference Season (and the chaos that comes with it) [00:00]

• The Costly Myth: Exposure ≠ Engagement [02:45]

• The Real First Step: Know Your Angle [05:30]

• Pre-Conference Power Moves (LinkedIn Edition) [09:15]

• The Sales Navigator Blueprint [17:50]

• Your Old Email List Isn’t Dead… Yet [20:40]

• Why No One Follows Up (and Why You Must) [24:45]

• On-Site Strategy That Doesn’t Suck [27:00]

• QR Codes, Giveaways, and Real Engagement [32:15]

• Post-Conference Follow-Up: Do It. Do It Fast. [35:45]

• Reflect, Adjust, Repeat [37:30]

🔗 Resource Links

Stay connected and dive deeper:

• 💥 Subscribe to The Bulletproof Marketer Newsletter Get weekly insights straight to your inbox — zero fluff, all strategy. https://gosalesandmarketing.com/bulletproof-marketer
• 🚀 Explore The Go! Agency Discover how we build bold marketing strategies that actually deliver. www.thegoagency.com
• 👥 Follow The Bulletproof Marketer on LinkedIn Join the conversation, catch episode drops, and get behind-the-scenes takes. https://www.linkedin.com/company/the-bulletproof-marketer/
• 🎙️ Connect with Christopher Tompkins on LinkedIn Thought leadership, unfiltered opinions, and daily digital insights. https://www.linkedin.com/in/chrisgomedia

If you're still treating AI like a shortcut and LinkedIn Sales Navigator like an overpriced address book, this episode is your wake-up call.

Christopher’s back, and he’s pulling no punches. He’s diving into the myths marketers cling to about AI—and torching them. This episode is your go-to for building an AI workflow that doesn’t suck, writing smarter prompts, and repurposing your best content for new, hyper-targeted audiences.

And just when you think it’s all AI all day, he pivots into Sales Navigator—explaining how to actually use it for modern B2B marketing (hint: it’s not for spamming 500 people with “Let’s connect” messages).

What’s Inside:

• Why AI won’t save you if you’re lazy—or clueless about prompting
• How to retrain your content to hit different audiences with precision
• The underrated genius of using Claude and Perplexity (with receipts)
• Sales Navigator tips that actually work (no, seriously)
• Why your “great post!” comments make you look like a rookie—and how to do it right
• Daily engagement strategies that turn LinkedIn into your secret deal flow channel

Pro Tip From the Episode: If you’re not sorting by “active in the last 30 days” on Sales Navigator, you’re basically talking to ghosts.

This episode is not about hacks. It’s about habits.

If you’re ready to level up your AI integration, rewrite your sales engagement playbook, and stop sounding like every other marketer on LinkedIn—press play.

Need more bold truths and smarter strategy?

Subscribe to The Bulletproof Marketer wherever you get your podcasts.

Episode Highlights:

• Welcome & What’s Coming Up [00:00]
• AI ≠ Genie in a Bottle [03:00]
• Train Your AI Like a New Hire [05:00]
• Perplexity & Claude: The Research Power Duo [06:30]
• The Magic of Repurposing Content with AI [09:00]
• Stop Spray & Pray. Start Hyper-Specific [15:00]
• Switching Gears: LinkedIn Sales Navigator 101 [18:00]
• Account-Based Marketing & Smart List Building [21:00]
• The Goldmine: Engaging with List Members [27:00]
• Comment Like a Human, Not a Sales Bot [30:00]
• Don’t Just Add—Engage Daily [33:00]
• Turn Posts Into Market Intel [38:00]

Stay connected and dive deeper:

• 💥 Subscribe to The Bulletproof Marketer Newsletter Get weekly insights straight to your inbox — zero fluff, all strategy. https://gosalesandmarketing.com/bulletproof-marketer
• 🚀 Explore The Go! Agency Discover how we build bold marketing strategies that actually deliver. www.thegoagency.com
• 👥 Follow The Bulletproof Marketer on LinkedIn Join the conversation, catch episode drops, and get behind-the-scenes takes. https://www.linkedin.com/company/the-bulletproof-marketer/
• 🎙️ Connect with Christopher Tompkins on LinkedIn Thought leadership, unfiltered opinions, and daily digital insights. https://www.linkedin.com/in/chrisgomedia

AI isn’t just a buzzword—it’s the secret weapon that could skyrocket your marketing efficiency, but only if you know how to wield it properly. In this no-nonsense episode, Christopher shatters the misconception that AI is a plug-and-play solution. Instead, he reveals how to treat your AI like a trainable intern and ensure it actually delivers results that align with your brand.

From crafting ultra-specific prompts that get you results fast to rethinking how you train and direct AI to meet your unique needs, this episode is packed with practical insights. Plus, Christopher shares his AI productivity tips that go beyond basic commands and will leave you wondering why you haven’t been using these strategies already. Trust us, if you want to get ahead of the AI curve, this is the episode you can’t afford to miss.

What’s inside:

• Why treating AI like a magic solution is a fast track to failure
• How to train your AI tools to work for your brand—not the masses
• The key to writing smarter, faster, and with more precision—no shortcuts, just strategy
• Why most marketers fail with AI (and how to avoid those rookie mistakes)

This isn’t just about using AI; it’s about mastering it.

Christopher gives you the no-nonsense playbook for turning AI into your marketing powerhouse—minus the guesswork, plus all the results.

If you’re ready to make AI your secret weapon instead of your crutch, hit play. Your marketing game just leveled up.

Episode Highlights:

• Introduction: AI's Power in Marketing [00:00]
• The AI Myth: It’s Not a Magic Fix [02:00]
• Treat AI Like an Intern, Not a Genius [05:00]
• Crafting the Perfect Prompt: Don’t Just Ask—Train [08:00]
• AI as a Collaborative Tool [12:00]
• Real-World AI Applications: Content Creation & Research [15:00]
• AI’s Growing Pains: Feedback and Iteration [18:00]
• Diversifying AI Tools: Don’t Put All Your Eggs in One Basket [22:00]
• The Key to Long-Term AI Success: Consistency and Patience [26:00]

Stay connected and dive deeper:

• 💥 Subscribe to The Bulletproof Marketer Newsletter Get weekly insights straight to your inbox — zero fluff, all strategy. https://gosalesandmarketing.com/bulletproof-marketer
• 🚀 Explore The Go! Agency Discover how we build bold marketing strategies that actually deliver. www.thegoagency.com
• 👥 Follow The Bulletproof Marketer on LinkedIn Join the conversation, catch episode drops, and get behind-the-scenes takes. https://www.linkedin.com/company/the-bulletproof-marketer/
• 🎙️ Connect with Christopher Tompkins on LinkedIn Thought leadership, unfiltered opinions, and daily digital insights. https://www.linkedin.com/in/chrisgomedia

LinkedIn isn’t just for job seekers anymore—and if you're still treating it that way, you're already 10 steps behind. In this no-holds-barred episode, Christopher bulldozes through outdated perceptions of LinkedIn and drops three underutilized tactics that actually move the needle.

From redefining how to treat LinkedIn groups to utilizing events for genuine networking, to exploring the brand-new LinkedIn Services Marketplace, this episode is packed with tactical gold. Plus, Christopher shares his top AI productivity hack—because no, it’s not just about asking ChatGPT to “write a caption.”

What’s inside:

• Why Facebook-first strategies are the most enormous red flag in B2B
• How to treat LinkedIn like a real-world networking event (no more digital cold-calling nonsense)
• 3 powerful LinkedIn levers you're probably NOT using:
  • Groups — not dead, just misunderstood. Learn how to find the right ones, post with relevance, and turn niche convos into targeted visibility.
  • Events — use them to pre-network, post-network, and position yourself as the expert before anyone even hits the expo floor.
  • LinkedIn Services Marketplace — still under the radar, but already generating leads and closed deals for Christopher. Yes, really.

Forget the “just post more” advice. This episode is your LinkedIn reality check. Chris unpacks the overlooked tools that actually move the needle—no hype, no hacks, just strategy that converts.

If you’re done playing it safe and ready to make LinkedIn work like a channel, not a chore, this is your sign.

🎧 Hit play. Your most brilliant marketing move of the week begins here.

Episode Highlights:

• Intro [00:00]
• The Power of LinkedIn: Not Just for Recruitment [00:03]
• LinkedIn as a Networking Event [00:05]
• Fresh Takes on LinkedIn [00:07]
• LinkedIn Groups: The Overlooked Powerhouse [00:12]
• LinkedIn Events: The Secret Networking Goldmine [00:16]
• The LinkedIn Services Marketplace [00:20]
• AI Prompting: A Game-Changer [00:24]
• Bulletproof Takeaways [00:28]

Stay connected and dive deeper:

• 💥 Subscribe to The Bulletproof Marketer Newsletter Get weekly insights straight to your inbox — zero fluff, all strategy. https://gosalesandmarketing.com/bulletproof-marketer
• 🚀 Explore The Go! Agency Discover how we build bold marketing strategies that actually deliver. www.thegoagency.com
• 👥 Follow The Bulletproof Marketer on LinkedIn Join the conversation, catch episode drops, and get behind-the-scenes takes. https://www.linkedin.com/company/the-bulletproof-marketer/
• 🎙️ Connect with Christopher Tompkins on LinkedIn Thought leadership, unfiltered opinions, and daily digital insights. https://www.linkedin.com/in/chrisgomedia

Let’s get one thing straight: if you’re still running your 2023 playbook in 2025, you’re not “classic”—you’re behind. In this episode, Christopher Tompkins breaks down what’s actually happening in digital marketing right now—not the LinkedIn fluff, but the real deal trends that are shifting how we work, sell, and grow.

From AI fatigue (yes, it’s real) and the collapse of organic reach, to the rise of video-as-default and marketing automation that finally delivers, this episode pulls back the curtain on what’s working and what’s officially expired.

You’ll hear:

• The brutal truth about why your engagement tanked (hint: the algorithm isn’t your friend)
• How to stop wasting time on content that doesn’t convert
• What 2025’s smartest marketers are doing right now to outpace the competition

This isn’t another crystal ball episode—it’s a tactical, no-filter guide to navigating the chaos and coming out ahead. Chris lays out what to ditch, what to double down on, and how to bulletproof your marketing strategy for the year ahead.

If you’re ready to stop playing catch-up and start leading, let’s dive in.

🎧 Press play. Your future-self will thank you.

Episode Highlights:

• Intro [00:00]
• Organic Reach Decline on Meta [00:08]
• AI Fatigue [00:14]
• The Shift on LinkedIn [00:18]
• TikTok for Brand Awareness [00:21]
• Email Marketing Renaissance [00:23]
• Paid Media’s Role [00:30]
• What Needs to Die in Marketing [00:32]
• Bulletproof Takeaways [00:38]

Stay connected and dive deeper:

• 💥 Subscribe to The Bulletproof Marketer Newsletter Get weekly insights straight to your inbox — zero fluff, all strategy. https://gosalesandmarketing.com/bulletproof-marketer
• 🚀 Explore The Go! Agency Discover how we build bold marketing strategies that actually deliver. www.thegoagency.com
• 👥 Follow The Bulletproof Marketer on LinkedIn Join the conversation, catch episode drops, and get behind-the-scenes takes. https://www.linkedin.com/company/the-bulletproof-marketer/
• 🎙️ Connect with Christopher Tompkins on LinkedIn Thought leadership, unfiltered opinions, and daily digital insights. https://www.linkedin.com/in/chrisgomedia