If you think building a custom GPT is just clicking a few buttons and uploading whatever docs are lying around… this episode is your wake-up call.

Christopher’s back—and this time, he’s breaking down the real prep work that needs to happen before you even think about launching your own AI assistant. Because here's the truth: AI isn’t magic. If your data’s a mess, your output will be worse. (And if you're still skimming AI responses instead of reviewing them? You're asking for a marketing disaster.)

In this episode, you’ll learn what actually goes into building an effective AI tool—from knowing your objectives to structuring data properly to avoiding the skimming trap that kills results. Whether you're a marketer trying to speed up content, a business leader exploring GPTs, or just someone who’s tired of generic, inaccurate AI output, this is your no-BS guide to doing it right.

Christopher also drops some spicy observations about the sudden influx of “AI experts” (hint: they were in real estate last year), and calls out the hype from the snake oil sales crowd.

What’s Inside:

• Why most custom GPTs suck—and how to make sure yours doesn’t
• The most prominent mistake marketers make when uploading data (and how to fix it)
• How to avoid the skim-and-send syndrome that's sabotaging your results
• A behind-the-scenes look at Christopher’s process for prompt refinement
• The unsexy but essential truth about planning, testing, and revising AI tools

From the Episode:

“Fast isn’t the goal. Accurate is. If you don’t take the time to get your data right, your AI output is just dressed-up garbage.”

If you’re serious about using AI to elevate—not dilute—your marketing, this episode will give you the real talk and tactical steps to get started the right way.

Subscribe to The Bulletproof Marketer wherever you listen, and connect with Christopher on LinkedIn for more no-fluff insights.

Episode Highlights:

• Welcome to the Chaos (and the Clarity) [00:00]
• Déjà Vu: Why AI Feels a Lot Like the Early Social Media Boom [04:55]
• Snake Oil Salesmen in the AI Gold Rush [07:40]
• Custom GPTs: What They Are and Why They Matter [08:45]
• Fast ≠ Good: The Skim-and-Ship Syndrome [11:00]
• Garbage In, Garbage Out: The Hard Truth [13:30]
• Before You Build: Know Your Objective [16:00]
• FAQ GPT Fail: A Real-World Example [18:40]
• Your AI Needs to Know You [20:30]
• Building It Like You’d Onboard an Employee [22:15]
• The #1 Mistake: Skimming Output [23:00]
• Christopher’s Fix: The Bold & Revise Method [24:10]
• Team Testing: Get a Second Set of Eyes [26:20]
• Context Is Everything: Why 20 Files Won’t Cut It If They’re Random [28:00]
• Use AI to Stretch Your Brain, Not Replace It [31:00]
• Pro Tip: Combine Case Studies & Save File Slots [34:15]
• Your Custom GPT Game Plan: Step by Step [36:00]
• Final Thoughts: It’s Not Sexy, But It’s Smart [38:45]

🔗 Resource Links

Stay connected and dive deeper:

• 💥 Subscribe to The Bulletproof Marketer Newsletter Get weekly insights straight to your inbox — zero fluff, all strategy. https://gosalesandmarketing.com/bulletproof-marketer
• 🚀 Explore The Go! Agency Discover how we build bold marketing strategies that actually deliver. www.thegoagency.com
• 👥 Follow The Bulletproof Marketer on LinkedIn Join the conversation, catch episode drops, and get behind-the-scenes takes. https://www.linkedin.com/company/the-bulletproof-marketer/
• 🎙️ Connect with Christopher Tompkins on LinkedIn Thought leadership, unfiltered opinions, and daily digital insights. https://www.linkedin.com/in/chrisgomedia

If you think showing up to a conference with a fishbowl, a giveaway, and zero game plan still works, this episode is your reality check.

Christopher’s back—and this time he’s unpacking the real ROI of event marketing (spoiler: it’s not in how many branded pens you hand out). Whether you're walking a trade show floor, manning a booth, or prepping your CEO for a keynote, this episode walks you through how to actually make conferences convert.

You’ll learn how to stop treating events like expensive visibility plays and start turning them into lead-gen machines—without blowing your budget or burning out your sales team. Christopher covers everything from pre-event outreach using LinkedIn Sales Navigator, to smart on-site engagement tactics, to what 99% of marketers forget post-event (and why that’s killing your ROI).

What’s Inside:

• How to craft a magnetic conference angle (and why “free LEGO sets” won’t cut it)
• The cold hard truth about email lists, badge scans, and why most event follow-ups fail
• Strategic LinkedIn outreach that warms up leads before you even land
• What to say at the booth that doesn’t sound like a pitch deck in human form
• Why your post-event reflection should be as detailed as your dinner party recap
• The exact plan to stop wasting money and start building momentum before, during, and after the show

From the Episode: Exposure without engagement isn’t marketing—it’s just travel.

If you're tired of conferences being a budget line with zero payback, this is the episode to rewrite your event strategy and make every trip count.

Need more brutal marketing truths and tactical brilliance? Subscribe to The Bulletproof Marketer wherever you get your podcasts.

Episode Highlights:

• Welcome to Conference Season (and the chaos that comes with it) [00:00]

• The Costly Myth: Exposure ≠ Engagement [02:45]

• The Real First Step: Know Your Angle [05:30]

• Pre-Conference Power Moves (LinkedIn Edition) [09:15]

• The Sales Navigator Blueprint [17:50]

• Your Old Email List Isn’t Dead… Yet [20:40]

• Why No One Follows Up (and Why You Must) [24:45]

• On-Site Strategy That Doesn’t Suck [27:00]

• QR Codes, Giveaways, and Real Engagement [32:15]

• Post-Conference Follow-Up: Do It. Do It Fast. [35:45]

• Reflect, Adjust, Repeat [37:30]

🔗 Resource Links

Stay connected and dive deeper:

• 💥 Subscribe to The Bulletproof Marketer Newsletter Get weekly insights straight to your inbox — zero fluff, all strategy. https://gosalesandmarketing.com/bulletproof-marketer
• 🚀 Explore The Go! Agency Discover how we build bold marketing strategies that actually deliver. www.thegoagency.com
• 👥 Follow The Bulletproof Marketer on LinkedIn Join the conversation, catch episode drops, and get behind-the-scenes takes. https://www.linkedin.com/company/the-bulletproof-marketer/
• 🎙️ Connect with Christopher Tompkins on LinkedIn Thought leadership, unfiltered opinions, and daily digital insights. https://www.linkedin.com/in/chrisgomedia

If you're still treating AI like a shortcut and LinkedIn Sales Navigator like an overpriced address book, this episode is your wake-up call.

Christopher’s back, and he’s pulling no punches. He’s diving into the myths marketers cling to about AI—and torching them. This episode is your go-to for building an AI workflow that doesn’t suck, writing smarter prompts, and repurposing your best content for new, hyper-targeted audiences.

And just when you think it’s all AI all day, he pivots into Sales Navigator—explaining how to actually use it for modern B2B marketing (hint: it’s not for spamming 500 people with “Let’s connect” messages).

What’s Inside:

• Why AI won’t save you if you’re lazy—or clueless about prompting
• How to retrain your content to hit different audiences with precision
• The underrated genius of using Claude and Perplexity (with receipts)
• Sales Navigator tips that actually work (no, seriously)
• Why your “great post!” comments make you look like a rookie—and how to do it right
• Daily engagement strategies that turn LinkedIn into your secret deal flow channel

Pro Tip From the Episode: If you’re not sorting by “active in the last 30 days” on Sales Navigator, you’re basically talking to ghosts.

This episode is not about hacks. It’s about habits.

If you’re ready to level up your AI integration, rewrite your sales engagement playbook, and stop sounding like every other marketer on LinkedIn—press play.

Need more bold truths and smarter strategy?

Subscribe to The Bulletproof Marketer wherever you get your podcasts.

Episode Highlights:

• Welcome & What’s Coming Up [00:00]
• AI ≠ Genie in a Bottle [03:00]
• Train Your AI Like a New Hire [05:00]
• Perplexity & Claude: The Research Power Duo [06:30]
• The Magic of Repurposing Content with AI [09:00]
• Stop Spray & Pray. Start Hyper-Specific [15:00]
• Switching Gears: LinkedIn Sales Navigator 101 [18:00]
• Account-Based Marketing & Smart List Building [21:00]
• The Goldmine: Engaging with List Members [27:00]
• Comment Like a Human, Not a Sales Bot [30:00]
• Don’t Just Add—Engage Daily [33:00]
• Turn Posts Into Market Intel [38:00]

Stay connected and dive deeper:

• 💥 Subscribe to The Bulletproof Marketer Newsletter Get weekly insights straight to your inbox — zero fluff, all strategy. https://gosalesandmarketing.com/bulletproof-marketer
• 🚀 Explore The Go! Agency Discover how we build bold marketing strategies that actually deliver. www.thegoagency.com
• 👥 Follow The Bulletproof Marketer on LinkedIn Join the conversation, catch episode drops, and get behind-the-scenes takes. https://www.linkedin.com/company/the-bulletproof-marketer/
• 🎙️ Connect with Christopher Tompkins on LinkedIn Thought leadership, unfiltered opinions, and daily digital insights. https://www.linkedin.com/in/chrisgomedia