In this conversation, Tricia of Noree Events shares her journey of building a successful balloon decor business in a small community. She discusses the challenges and advantages of operating in a small town, the importance of community support and the strategies she employs to network and grow her business.

She emphasizes the significance of personal connections, the role of local businesses in fostering a supportive environment for entrepreneurs and the importance of staying true to herself.

Before we wrap up Tricia shares her business expansion goals with us as well. I find her situation so relatable, her personality so friendly, and I think so many in our balloon industry will, too!

Then in the UGlu Hotline, hear how one listener uses hooks to attach her foils.

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RESOURCES MENTIONED:

Presenting sponsor: 17hats (get 50% off your 1st year)

Curated Month by: Kalisan https://www.kalisan.com.tr/

@noreeevents

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In this episode, I’m walking you through the exact steps I take to help determine whether my constant business ideas are worth pursuing. I’ll share some of the most recent things I’ve considered, what I almost immediately scrapped and what is still a possibility.

I’m talking about:

• Gut checks on passion and ease
• Profitability
• Time, energy and bandwidth
• Business compatibility

Then I’ll share a few actual tactics I use if an idea passes all of those marks: soft launching, asking fellow balloon artists to borrow content and getting insight from industry contacts.

I wrap up with a bit of “homework” that you can do to further explore your ideas, or maybe get past them.

Then in the UGlu Hotline, hear about an item that one listener wishes she bought sooner.

>> Unlock three free bonus episodes!

RESOURCES MENTIONED:

Presenting sponsor: 17hats (get 50% off your 1st year)

Curated Month by: Kalisan

Other sponsors & resources:

Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)

Stay Booked

UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)

DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline!

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We’re excited to have Kalisan curating another month of episodes for us, and to kick things off this time is DJ of Balloons in Bold. He is a fine artist who uses balloons as his medium, so it was cool to get yet another take on balloons as a form of art!

He had worked as a balloon twister before turning to fine art as a form of emotional expression. Little did he know how much it would take off and get noticed in the way it did. Before he knew it he was the feature of a gallery show and by using a medium that is usually associated with fun and joy to display darker imagery, it really grabbed people’s attention.

We’ll hear about his strategy for making the balloons last during gallery prep and throughout the show, including how he found a way to put balloon dogs into a pattern and what products he used.

DJ also shares more about what influences his art and describes several of his show exhibits. I appreciated him being willing to share his story!

And in the UGlu Hotline, hear about one of my own favorite inflators!

Unlock three free bonus episodes!

RESOURCES MENTIONED:

Presenting sponsor: 17hats (get 50% off your 1st year)

@balloonsinbold

Other sponsors & resources:

Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)

Stay Booked

UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)

DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline!

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If you’ve ever forgotten about a job, left your U-Haul door open when driving or gotten robbed at an installation… you’re going to relate to what Rachel shares in this episode! She and I talk about some of our worst installations to date and, more importantly, how we handled them and kept moving forward.

Even though the topic feels negative, Rachel and I couldn’t help but laugh our way through this episode as we commiserate in things that only balloon professionals would understand.

Before we dive into the hilarity, Rachel offers some tips for those managing their full-time jobs alongside their balloon business, including customer management, time management, boundaries and product offerings.

Then we get into it. Hear about her forgotten job and the absolute scramble to make it happen… tons of broken bases on her first 5-digit job… balloon bags flying across the highway… and stolen bags with hundreds of dollars of equipment inside.

I chime in with my related stories, too, and we wrap up by sharing some final thoughts about how to turn crazy things like these into learning opportunities.

I’m so grateful to Rachel for being willing to come on the show to talk about the kinds of mistakes that we all make… or almost certainly will make.

In the UGlu Hotline, hear about one of my favorite inventory tips to date!

RESOURCES MENTIONED:

Presenting sponsor: 17hats (get 50% off your 1st year)

@evansvilleballooncompany

Other sponsors & resources:

Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)

Gemar USA

Stay Booked

UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)

DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline!

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If you’ve ever wondered what it’s like working with and attracting high-end clients, this episode is for you! Chris of Balloon Design Studio shares with us how he goes after the big jobs, his pricing and more.

Before we get into those details, hear about his first balloon arch job he did in the sixth grade! He continued running his business through college, then eventually knew it was time to dive into his dream of doing balloons full-time.

Now, he loves tackling new design and installation challenges with mostly every job he does in New York City for his high-end clients. We’ll hear about his:

• networking approach
• branding plans
• marketing strategy
• why he wants to be known for having the highest prices
• when he hires extra hands
• and how / when he actually locks in these clients.

Then in the UGlu Hotline, hear why one listener suggests having everything in your shop on wheels.

RESOURCES MENTIONED:

Presenting sponsor: 17hats (get 50% off your 1st year)

@balloondesignstudio

Other sponsors & resources:

Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)

Gemar USA

Stay Booked

UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)

DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline!

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In this episode I’m learning from Tracy of Joyful Party Co. (formerly From Me 2 You Creations) about what it’s like to rebrand after being in business for almost 20 years. She shares with us everything that was involved in the process, including the financial impact it had.

Learn about the services her original business started with, how her initial run with balloons was stopped short, how eventually her balloon business was propelled forward and how many aspects are now part of Joyful Party Co.

Then we dig into the specifics of the rebrand. We’ll hear about what compelled her to go through the process, how it was stalled and how eventually she knew she had to do it. She also shares an awesome AI prompt that helped her fully develop Joyful Party Co.

Tracy goes on to mention how the rebrand impacted her banking, taxes, website and domains, social media, physical assets like shirts and signs, logins with distributors, etc… and how it was all worth it in the end.

And in the UGlu Hotline, hear one listener’s tip on what they wish they would have known earlier.

RESOURCES MENTIONED:

Presenting sponsor: 17hats (get 50% off your 1st year)

Ep. 207 - Family business and rebranding | Delloons

@joyfulparty.co

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@thebrightballoon

The Bright Balloon on YouTube

In this episode I’m sharing how I track my numbers so that I know what’s coming in and how I’m making my way towards my financial goal. Hear what keeps me focused, how I reverse-engineer all of my numbers to make a realistic plan and how I honed in on the exact type of customer I need to focus on.

Then I’ll talk through some of the main pieces of getting customers to rebook, what I’ve pulled back from automation and the surprising insight I’ve gotten thanks to my new tracking system. I wrap up by sharing how I move my money so that I’m able to count down to my goal with excitement.

This strategy eliminates so much financial stress for me and I’m so passionate about it! I hope that these tips and insights will help you set yourself up for success, too.

In the UGlu Hotline, hear about how one listener saves on her helium.

RESOURCES MENTIONED:

Presenting sponsor: 17hats (get 50% off your 1st year)

Other sponsors & resources:

Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)

Gemar USA

Stay Booked

UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)

Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514

Balloon Boss Mastermind & Summit

Glow Retreat Waitlist

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On the Bright Side (Apple) On the Bright Side (Patreon)

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The Bright Balloon on YouTube

If you struggle with standing out in a saturated market, this episode is for you! Our curated sponsor HiFloat chose Noeli of So Pretty Balloons to come on the show and talk about how she’s found a way to stand out in the crowded and very talented Miami market.

Before we get into those specifics, we’ll hear how she followed signals for what direction to take in her business. I find it so admirable how she’s let her business be fluid around her different seasons of life!

Then, hear how distorted flowers were the first element that drew attention to her work (despite her avoidance of learning the technique initially). Now, she’s known for the delicate and elegant embellishments that make So Pretty Balloons, and we’ll hear what those key elements are.

In the UGlu Hotline, hear how one listener earns business by interacting with other local businesses on social media.

RESOURCES MENTIONED:

Presenting sponsor: 17hats (get 50% off your 1st year)

Curated Month by: HiFloat

@soprettyballoons

Other sponsors & resources:

Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)

Stay Booked

2025 Bright Balloon Business Planner

UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)

Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514

Balloon Boss Mastermind & Summit

Glow Retreat Waitlist

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Get bonus episodes

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@thebrightballoon

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