This interview with Carolina is jam-packed with not just corporate sales strategies, but also actionable tips and resources for how you can up your corporate sales game. Carolina has it mastered… so much so that she no longer takes private / social parties and only works with corporate!

I was so motivated to seek out more corporate relationships after this conversation and I think you’ll feel the same way. We covered:

• Niching down and the “risk”
• How to get started and let it be messy
• Carolina’s secret sauce
• Conquering self-limiting beliefs
• Job titles and industries to look for
• What types of decor her corporate clients are choosing

Then Carolina shared her exciting new offer to help us get more corporate - and even government - jobs. Don’t miss her mindset tip at the end and how she helped me find a positive affirmation for myself!

In the UGlu Hotline, hear why black sand bags are the preferred choice for one of our listeners.

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Ep. 302 - Business credit | Sheila of The Balloon Squad

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In this episode I’m chatting with Natalie of Illiano Events and she’s dishing out tons of ideas and advice for us to network in a way that feels organic and natural. Networking is not something that comes natural to me so I was so happy to have her on and hear her ideas.

Natalie shares the specific ways this approach has grown her business, the time commitment involved and so much more. She offers great advice for working your way up to commitments like the Chamber of Commerce, for example, as well as conversation starters that help you and your business get involved.

I was sure to ask about donations, and when or if there’s ever a conflict of interest through participating in these groups, and Natalie shared helpful pointers on those things as well.

We go on to cover ways that you can utilize your own personal network, or even start your own group, too! Huge thanks to Natalie for sharing so many tips that make networking (now also known as friend-making) feel so much more approachable!

In the UGlu Hotline, hear a tip that Dante of Dream Factory Balloons shared at Balloon Boss Summit 2024 that made a big difference for me in my huge Balloon Adventure installation.

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In our final interview recorded live at The Tuftex Experience, I’m chatting with Michelle and Sean of Lush Balloons about growth, efficiency and taking care of clients.

We kick off by talking about the efficiencies they’ve incorporated into their business in order to reduce their number of staff and get higher profit margins… inflation and production, material organization, limiting offers and more. Then I always have to ask how people are able to come to conferences while their business stays home, and Sean and Michelle share how they’ve trained their employees to handle production and deliveries while they’re away.

They also share some nuggets about the class they taught at Tuftex - Cracking the Corporate Code; and we chat about how you just never know whether a small birthday bouquet could turn into a huge corporate referral.

It was really neat to hear their story about market timing, standout designs, social media presence and client appreciation - thanks to them both!

In the UGlu Hotline, hear a tip for using White-Out on your marquee letters.

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@lushballoons

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