Working hard on an online coaching business but still not seeing progress? In this Ask Brian episode, a personal trainer asks about burnout while juggling in-person sessions and a move online. Brian uses a marathon-training analogy to show how effort can be misdirected. He explains the importance of a specific audience and offer, talks through four levels of access in his business, and describes how he repurposes content for people who prefer to watch, listen or read. The second half looks at lead generation, delivery systems and the work a coach can delegate to create capacity. Chapters — draft elapsed times from the supplied SRT: 00:00 The trainer's question and the Ask Brian introduction 00:22 Frustration and burnout in an online business 01:06 The marathon analogy and activity versus progress 02:10 Finding the right business support 04:01 Defining the audience and its problem 04:49 Offers at different levels of access 06:58 Awareness and communication channels 08:06 Repurposing content and different audience preferences 08:42 Connecting podcast, Instagram, newsletter and YouTube 09:45 Leads versus delivery 10:17 A client example about systems and time 11:23 The problems change as the business grows 12:03 Desire zone, drudgery zone and delegation 13:21 Taking an outside view of the business Work with Brian and submit your question: Instagram: https://www.instagram.com/brian_keane_fitness/ The Circle: https://briankeane.com/mastermind/ 1:1 mentorship: https://briankeane.com/mentorship/ Business courses: https://briankeane.com/business-courses/ #AskBrian #BrianKeane #OnlineCoaching #PersonalTrainer #FitnessBusiness

Download the full audiobook on Audible- Scaling Your Story, The 5 Step Framework for Fitness Entrepreneurs Who Want Income and Income.

Download the free PDF of the book here.

Nathalie Lennon is back with Brian Keane. She talks openly about eating disorder recovery, training for Chicago and Amsterdam in the same week, and the physical and emotional cost that followed. They explore menstrual health during marathon training, how she avoided getting caught up in food numbers, and why rest became part of the story. The conversation also covers acne and confidence, negative comments, choosing how much of your private life to share, building trust with brand partners, and the transition from The Dating Games to Nathalie's new show, Shake the Ground. Timestamps 00:00 Nathalie returns to the podcast 01:15 From a half marathon to Chicago and Amsterdam 04:27 Looking back at the bikini competition and eating disorder 06:02 Covid, stress and a setback in recovery 11:42 Getting her period back and rebuilding health 13:16 The emotional side of a recovery setback 16:48 Menstrual health and planning a marathon block 19:47 Fuel, data and avoiding fixation on numbers 22:39 The Chicago experience and two races a week apart 24:08 Amsterdam and how her body responded 27:19 Knee pain, rest and the time away from running 32:55 Sharing struggles after processing them 33:28 Negative comments and social media boundaries 36:22 Acne, confidence and treatment decisions 44:43 The pressure to look perfect online 48:24 Real-world community and privacy in relationships 51:24 Speaking more freely instead of posting for an algorithm 53:49 Brand partnerships and agency support 54:53 Would Nathalie recommend becoming a creator? 58:33 Trust, values and turning down the wrong campaign 61:10 Brian's Dating Games stories 66:45 Why The Dating Games ended 69:49 How Shake the Ground got its name 72:48 Taking the pressure off and finding her voice Find Nathalie and Shake the Ground Nathalie on Instagram: https://www.instagram.com/nathalielennon / _ Nathalie on Threads: https://www.threads.com/@nathalielennon _ Nathalie Lennon Fitness: https://www.nlf.ie/ Polar (the athlete partner named in Nathalie's profile): https://www.instagram.com/polarglobal/ Shake the Ground on Instagram: https://www.instagram.com/shakethegroundpodcast/ Shake the Ground on Spotify: https://open.spotify.com/show/221tK7vSC5bDqgXW4ItQw2 Shake the Ground on Apple Podcasts: https://podcasts.apple.com/ie/podcast/shake-the-ground-podcast/id1711099115 Shake the Ground on YouTube: https://www.youtube.com/@shakethegroundpodcast Episodes mentioned Brian and Nathalie, first interview — #187, Obsession Vs. Passion: https://music.amazon.co.uk/podcasts/b4347534-e44e-4beb-b8f6-d0efac9b8578/episodes/5bfe0 bfc-6144-4567-aa44-27cd4529ed53/the-brian-keane-podcast-187-former-bikini-competitor-nath alie-lennon-on-obsession-vs-passion Brian and Nathalie, second interview — #349, Disordered Eating and Healing Your Food Relationship: https://music.amazon.co.uk/podcasts/b4347534-e44e-4beb-b8f6-d0efac9b8578/episodes/2aaac 57e-5de8-44bf-90df-b03eaf5be344/the-brian-keane-podcast-349-nathalie-lennon-on-disordered -eating-how-to-stop-tracking-calories-and-healing-your-food-relationship Brian on The Dating Games — Overcoming Heartbreak: https://podcasts.apple.com/us/podcast/brian-keane-on-overcoming-heartbreak/id1711099115?i= 1000659235134 Brian's Dating Games quickfire bonus — Worst First Date, Romantic Gestures, Soulmates and More: https://music.amazon.co.uk/podcasts/b4347534-e44e-4beb-b8f6-d0efac9b8578/episodes/ca814 756-5261-4656-bd0b-3bbbb4c49f2e/the-brian-keane-podcast-brian-keane---worst-first-date-rom antic-gestures-soulmates-chat-up-lines-sex-drive-and-more *Work with Brian* The Circle: https://briankeane.com/mastermind/ Business mentorship: https://briankeane.com/mentorship/ This conversation discusses personal experiences of disordered eating, menstrual health, acne treatment and mental health. For personal health decisions, consult an appropriately qualified professional.

Download the full audiobook on Audible- Scaling Your Story, The 5 Step Framework for Fitness Entrepreneurs Who Want Income and Income.

Download the free PDF of the book here.

Kim Constable joins Brian Keane to talk about losing an Instagram account with more than four million followers, rebuilding an audience and learning when to stop giving online criticism her attention.

They also discuss their personal experiences with IBS, peptides and GLP-1s; the psychology of body image and comparison; radical responsibility; making decisions; and why the strongest content makes people feel seen and understood. Kim shares what changed in her business, her relationship with social media and the way she builds trust with an audience.

Kim is the founder of The Sculpted Vegan. Brian and Kim's discussion of medications and peptides reflects their personal experiences and opinions, not individual medical advice.

CHAPTERS

00:00 Welcome back: IBS and the peptide conversation
03:47 What people misunderstand about peptides
09:04 Expectations, supplements and GLP-1s
11:36 Kim's route from fitness programmes to GLP-1 research
18:31 Why GLP-1s provoke strong reactions
23:18 Body image and comparison
27:28 Taking responsibility for your choices
35:20 Owning what you actually want
36:31 Happiness in the present
41:50 Self-esteem and having options
44:02 The paradox of choice
47:18 Choosing and adapting
51:16 Losing a four-million-follower Instagram account
58:32 Where your attention goes
59:49 The fictional "Gary" and content for women
1:05:17 Short-form messages need context
1:07:57 Rapport and making people feel understood
1:12:08 Personal brands and trust
1:14:22 Self-awareness and authenticity
1:17:44 Closing thoughts

WORK WITH BRIAN

The Circle: https://briankeane.com/mastermind/
Business mentorship: https://briankeane.com/mentorship/

FOLLOW KIM

Kim is the founder of Verified Vials: https://www.verifiedvials.com

Instagram: https://www.instagram.com/kimconstableofficial/
TikTok: https://www.tiktok.com/@kimconstableofficial
YouTube: https://www.youtube.com/@Kimconstableofficial
The Sculpted Vegan: https://www.thesculptedvegan.com/

This episode is a discussion of personal experiences and opinions, not individual medical advice. Consult an appropriately qualified clinician about treatment decisions.

Listen FREE to the Introduction from Scaling Your Story

Download the full audiobook on Audible- Scaling Your Story, The 5 Step Framework for Fitness Entrepreneurs Who Want Income and Income.

Download the free PDF of the book here.

Download my latest book on Audible- Scaling Your Story, The 5 Step Framework for Fitness Entrepreneurs Who Want Income and Income.

Download the free PDF of the book here.

Becca Holland returns to The Brian Keane Podcast to talk about reaching 1.2 million Instagram followers, why she pulled back from visibility after rapid growth, and what she sees changing on social media. Brian and Becca discuss nervous system regulation, fear of judgement, finding your voice on camera, listening to your audience and building a business beyond one social platform. They also explore recurring revenue, boundaries around family life, dating and the effect of AI on how we think and create. Becca is a health coach and the founder of Health with Holland. She holds an MSc in Health Education and a BSc in Physical Education. CHAPTERS 00:00 Welcome back and the plan for this conversation 00:40 Nervous system regulation and business growth 02:36 Why Becca began to hide after rapid growth 06:19 Warning signs and old coping patterns 12:34 Choosing opportunities and trusting intuition 15:09 Social media growth and what is changing 17:19 Talking-to-camera videos and storytelling 20:51 Finding your authentic voice 25:20 Fear of judgement when posting 33:04 Exercise, flow and evening routines 35:21 Where Becca starts with regulation 39:41 Responding to changing audience needs 42:05 Using audience feedback to test an offer 44:51 Personal brands, privacy and family boundaries 50:21 Building a business beyond one platform 55:33 Recurring revenue and a business floor 57:53 One clear offer and client retention 1:00:11 Ads, offers and the customer journey 1:05:56 Speed dating and communication 1:11:32 Algorithms and reinvention 1:14:15 AI, critical thinking and your own voice 1:22:35 Closing thoughts and where to find Becca WORK WITH BRIAN The Circle — group business coaching: https://briankeane.com/mastermind/ 1:1 Business Mentorship: https://briankeane.com/mentorship/ CONNECT WITH BECCA Instagram: https://www.instagram.com/healthwithholland/ YouTube: https://www.youtube.com/channel/UCb6mzhgXWaXLAymB4irF6_A Health with Holland Podcast: https://healthwithholland.com/podcast/ Rebalance Membership: https://healthwithholland.com/r_membershp_/ Website: https://healthwithholland.com/ BRIAN AND BECCA'S PREVIOUS CONVERSATIONS #442 — Hormone balancing, weight loss and cortisol (17 July 2023): https://podcasts.apple.com/gb/podcast/442-health-coach-rebecca-holland-on-hormone-balancing/id1153346936?i=1000621350724 #520 — Hormones, weight loss, old patterns and stress signals (20 January 2025): https://www.goloudnow.com/podcasts/build-without-breaking-with-brian-keane-679/520-health-coach-rebecca-holland-on-why-your-hormones-are-the-key-to-weight-loss-unlearning-old-patterns-and-recognising-your-stress-signals-507704