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The Brand Obsessed Podcast

The Brand Obsessed Podcast

著者： Amanda Wagg
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Welcome to the Brand Obsessed Podcast


Bold thinking. Brilliant stories. Better sales.


Aren’t we all a little brand obsessed? Not just with the big names but with those businesses we see online that make it all look so easy!


I want to get under the bonnet of what creates a good brand and there are a million fantastic stories just waiting to be told.


On this podcast, I get to do one of the things I do best and that is chatting. It’s no accident that I ended up in a career in communications! One thing I‘m sure of though, is that better communications leads to better sales and you’ll see why it’s your best business strategy.


I'm Amanda Jane, a Sales Communications Strategist and founder of Big Brand Impact. Visit my website at bigbrandimpact.com for free resources, and come say hi on Instagram @AmandaJaneStrategist.











© 2026 The Brand Obsessed Podcast マネジメント・リーダーシップ リーダーシップ 経済学
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  • Episode 3: Building Brands That Actually Mean Something With Jojo Smith

    Episode 3: Building Brands That Actually Mean Something With Jojo Smith
    2026/07/28
    What if the most powerful thing you brought to your brand wasn't your strategy or your service, but your story? My very first guest for The Brand Obsessed Podcast just had to be, not your average brand expert, Jojo Smith!Jojo’s own story is a masterclass in understanding who you are before you try to tell anyone else who you are. The branding lessons that weave through our conversation are ones every founder needs to hear.About this week's guestJojo Smith is a brand and business development expert and founder of Creativsas. She has built her career across hospitality and retail before moving into brand development, and she brings a rare combination of lived experience, commercial acumen and radical self-awareness to everything she does. Jojo believes that the strongest brands aren't built on aesthetics. They're built on identity. And she has the framework, and the values acronym, to prove it.In this episodeMost brand conversations start with visuals. Logos. Colour palettes. The things that look like branding from the outside.Jojo starts somewhere entirely different.She starts with identity. With the question of who you actually are before you decide how you want the world to see you. And in this podcast, she traces that philosophy all the way back to her own story, a childhood in foster care that taught her more about resilience, self-knowledge and the importance of values than any boardroom ever could.This is a conversation about brand but it's also about something bigger. It's about what happens when the person building the brand finally understands themselves well enough to build something that lasts.What you'll hear in this episodeThe origin story that shaped everythingJojo talks openly about growing up in foster care and how that experience forged the self-awareness and values-driven approach that now sits front and centre of everything she does in her business. This is not background noise. It is the foundation.From hospitality to brand developmentHow a career across hospitality and retail gave Jojo an education in customer experience, brand consistency and what it actually means to deliver on a promise, long before she had the language to call it brand strategy.The three stages of brand buildingJojo walks through her practical framework for building a brand that works. Foundations, positioning and execution. In that order. Always in that order. And why skipping straight to execution is where most founders go wrong.Hiring for values, not just skillsWhat happens to a brand when the people inside it don't share its values, and how to make sure they do before you make the hire rather than after.Real AF: the values that run Creativsas Jojo shares the values framework she uses in her own business: Respect, Encouragement, Audacious, Loyal, Fair exchange. An acronym that is as memorable as it is meaningful and a masterclass in how values should feel, specific, ownable and impossible to confuse with anyone else's.Brand failures and what they have in commonThe pattern Jojo sees again and again in brands that lose their way. Spoiler: it almost always comes back to values. Not bad strategy. Not poor design. Values that were either never defined or never lived.The routines behind the clarityMusic, journaling and the practice of declaring goals intentionally. Jojo on the personal habits that keep her thinking clearly, showing up consistently and building with purpose.The strongest brands aren't built on aesthetics. They're built on identity.The question this episode will leave you withDo you know who you are clearly enough to build a brand around it? Or are you building the brand first and hoping the identity catches up?About your hostAmanda Jane is a Sales Communications Strategist and founder of Big Brand Impact with over twenty years of experience in communications, media and PR. She works with established founders whose messaging has got messier as their business has grown to help them finally sound like the brand they've actually become.Brand Obsessed is her podcast for founders who are done with vague and want better communications to lead to more sales.Bold thinking. Brilliant stories. Better business.Download the free business health check tool Why Aren’t More People Buying From Me?Connect with Jojo SmithWebsite CreativsasInstagramFacebookGet Jojo’s books on Amazon:Not your average Brand ExpertLoving yourself beyond beliefConnect with AmandaWebsite: http://bigbrandimpact.comEmail: amanda@bigbrandimpact.comInstagram: @‌AmandaJaneStrategistEnjoyed this episode?If Jojo's story resonated with you, share this episode with a founder who is building a brand but hasn't yet done the identity work underneath it.And if Brand Obsessed is becoming your favourite business podcast, a two-minute review makes an enormous difference to helping it reach the founders who need it most.
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    50 分
  • Episode 2: Please Don't Tell Me You're Passionate

    Episode 2: Please Don't Tell Me You're Passionate
    2026/07/25

    Your competitors aren't beating you because they're better. They're beating you because they're better communicators. In this episode I give you ten small but mighty changes you can make to your sales communications today, and fair warning: most people who do this exercise end up running straight to their website. Don't say you weren't warned!

    After twenty years in communications I’ve seen a lot of waffle. A lot. And in this episode I’m calling out the words, habits and lazy language choices that are quietly costing founders clients every single day, starting with the one word that appears on almost every website in every sector and says absolutely nothing…

    The ten quick fixes covered in this episode:

    1. The passionate problem why the most common word on the internet is also the most useless one and what to say instead
    2. The adjective audit how to go through your website and find the words that describe how you feel about your work rather than what it does for your clients
    3. The so what test the one question to ask before you publish anything, ever again
    4. The power of specific why "I help people transform their lives" loses clients
    5. Why jargon is a confidence cover what complicated language is really telling people about your offer
    6. The testimonial problem why "lovely to work with" isn't selling anything and how to ask for the testimonials that actually convert
    7. Say the number why vagueness is a wasted opportunity to be believed and specific results are the most powerful thing you can put in your copy
    8. Delete the word just the smallest word doing the most damage to how seriously people take you
    9. Swap but for and one word change that makes every sentence sound more confident, more assertive and less apologetic without you changing a single thing you're actually saying
    10. 10. Stop writing for everyone why "this is for entrepreneurs" is for nobody and how to write for someone specific enough to raise their hand

    About your host

    Amanda Jane is a Brand Communications Strategist and founder of Big Brand Impact with over twenty years of experience in communications, media and PR. She works with established founders whose messaging has got messier as their business has grown to help them finally sound like the brand they've actually become to improve their sales.

    Brand Obsessed is her podcast for founders who want to know what creates a good brand, are done with vague and want to improve their sales with better communications.

    Bold thinking. Brilliant stories. Better sales.

    Download the free business health check tool Why Aren’t More People Buying From Me

    Connect with Amanda

    Website: http://bigbrandimpact.com
    Email: amanda@bigbrandimpact.com
    Instagram: @‌AmandaJaneStrategist

    Enjoyed this episode?

    If this made you run to your website, screenshot it and tag Amanda on Instagram. She wants to see the before and the after.

    And if you found it useful, leaving a review takes two minutes and helps Brand Obsessed reach the founders who need it most.
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    17 分
  • Episode 1: Why 99p Earrings Led To Me Being Brand-Obsessed

    Episode 1: Why 99p Earrings Led To Me Being Brand-Obsessed
    2026/07/25

    Gerald Ratner called his own products "total c**p." Coca-Cola binned the most iconic drink in history. Pepsi put Madonna on their biggest campaign of the decade, then quietly wished they hadn't.

    These weren't small brands making small mistakes. They were giants, with budgets, agencies, and boardrooms full of smart people. And they still got it spectacularly wrong.

    I was a fascinated teenager watching all of this unfold, and something clicked. Brand isn't what you sell. It's what people feel. And when those two things fall out of sync, it costs you, sometimes everything.

    Those moments are what started me on this geeky path.

    In this first episode, I'm pulling back the curtain on why I started The Brand Obsessed Podcast, what you can expect, and why I believe the founders who win aren't more talented than the ones who don't. They just communicate better. Simples (See what I did there?!)

    In this episode:

    What The Brand Obsessed Podcast is, who it's for, and why I'm launching it now (five weeks into my rebrand to Big Brand Impact, no less).

    The three brand disasters that shaped my thinking before I ever worked in communications.

    What 20-plus years in corporate communications, media, and PR actually teaches you about what founders get wrong.

    Why your messaging probably hasn't kept up with your business, and what that's costing you.

    What's coming next: the guests, the case studies, and the conversations I'm most excited to have.

    So, welcome to the geek zone my friends!

    About your host

    Amanda Jane is a Brand Communications Strategist and founder of Big Brand Impact with over twenty years of experience in communications, media and PR. She works with established founders whose messaging has got messier as their business has grown to help them finally sound like the brand they've actually become to improve their sales.

    Brand Obsessed is her podcast for founders who want to know what creates a good brand, are done with vague and want to improve their sales with better communications.

    Bold thinking. Brilliant stories. Better sales.

    Download the free business health check tool Why Aren’t More People Buying From Me

    Connect with Amanda

    Website: http://bigbrandimpact.com
    Email: amanda@bigbrandimpact.com
    Instagram: @‌AmandaJaneStrategist

    Enjoyed this episode?

    If this made you run to Google Gerald Ratner, let Amanda know your thoughts!

    And if you found it useful, leaving a review takes two minutes and helps Brand Obsessed reach the founders who need it most.
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    12 分
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