"Integrity. Excellence. Passion." If your brand values could be pasted onto any competitor's website and nobody would notice, they're not values. They're just filler words.

In this episode, I examine what brand values are actually for, and why most businesses get them wrong.

You’ll hear:

• Why vague values don't just look weak, they actively cost you sales and consistency
• The three-part test for whether something is a real value or just a nice sentence
• What happens to trust when your team doesn't know what your business actually stands for
• My own I-M-P-A-C-T values, Integrity, Meaningful Conversations, Purpose, Authenticity, Creativity, Together In Equality, and the real decisions, client relationships and team behaviours behind each one
• Honest examples from my corporate career and from building Big Brand Impact, including moments where my values have lost me business

If you've ever written brand values because you felt like you were supposed to, this episode will change how you think about them completely.

By the end, you'll be asking yourself one question: would I ever actually say no to something, because of this?

About your host

Amanda Jane is a Sales Communications Strategist and founder of Big Brand Impact with over twenty years of experience in communications, media and PR. She works with established founders whose messaging has got messier as their business has grown to help them finally sound like the brand they've actually become.

Brand Obsessed is her podcast for founders who are done with vague and want better communications to lead to more sales.

Bold thinking. Brilliant stories. Better business.

Download the free business health check tool Why Aren’t More People Buying From Me?

Connect with Amanda

Website: http://bigbrandimpact.com
Email: amanda@bigbrandimpact.com
Instagram: @‌AmandaJaneStrategist

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