Someone at a networking event asks, “So, what do you do?” You’ve done this job for fifteen years. You could talk about it for an hour. And somehow what comes out is… fog.

That’s the curse of knowledge. The better you are at what you do, the harder it is to explain it simply, because you’ve forgotten what it’s like not to know it. Every vague answer comes with a cost: the referral that never happens, the introduction that doesn’t land, the client who books someone less qualified but easier to understand. That’s the vague tax, and most experts pay it without noticing.

In this episode, I share the story of Sarah, a brilliant HR consultant who stood in front of exactly the right person and talked herself out of the opportunity. Then I show you how Sarah fixed it.

In this episode:

• Why expertise makes you worse at explaining what you do
• The real cost of a vague answer, and why nobody tells you it cost you
• How to swap jargon for outcomes your clients actually care about
• The difficult questions you should be rehearsing before someone asks them
• Why your one-liner isn’t finished until it’s been tested on real people

Sarah’s before: a polite, forgettable ramble.
Sarah’s after: “I help growing businesses keep their best people, so they stop paying to recruit the same role twice.”

Same expertise. Same Sarah. Completely different response.

If you’ve ever finished a conversation thinking that’s not what I meant to say, this one’s definitely for you.

Want your own version of Sarah’s line?
Book a one-hour Word Wardrobe Edit and leave with messaging you can say out loud with confidence. Or join The Activate Studio, where your brand starts selling, with weekly practice sessions so you can sharpen your pitch alongside other business owners until it’s second nature.

Better communications = more sales.

About your host

Amanda Jane is a Sales Communications Strategist and founder of Big Brand Impact with over twenty years of experience in communications, media and PR. She works with established founders whose messaging has got messier as their business has grown to help them finally sound like the brand they've actually become.

Brand Obsessed is her podcast for founders who are done with vague and want better communications to lead to more sales.

Bold thinking. Brilliant stories. Better business.

Download the free business health check tool Why Aren’t More People Buying From Me?

Connect with Amanda

Website: http://bigbrandimpact.com
Email: amanda@bigbrandimpact.com
Instagram: @‌AmandaJaneStrategist

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