In this insightful episode of "The Brand Called You," host Ashutosh Garg sits down with Wes Towers, Founder & Director of Uplift 360, a leading digital marketing agency in Melbourne specializing in trade and construction businesses. Wes shares his fascinating journey from starting as a graphic designer to becoming a digital marketing and web design expert. Discover how a challenging business valuation led him to fully embrace AI and transform his agency, the strategic decision behind niching down to the trades and construction sector, and what “Search Everywhere Optimization” really means in today’s AI-driven world.

Wes dives deep into practical ways his team uses AI in SEO and web design, common misconceptions businesses have about AI, the importance of conversion-driven design, and how to craft high-performing websites that attract quality leads. He also reveals the latest AI tools that excite him, such as Opus and ClickUp, and predicts where digital marketing and AI integration are headed next.

Whether you’re a business owner, marketer, or just curious about the future of digital marketing and AI, this episode is packed with valuable lessons and actionable advice.

How do you go from feeling lost to building a real estate empire with over 3,500 units? In this inspiring episode of TBCY, Ashutosh Garg sits down with Jason Yarusi—keynote speaker, multifamily investor, entrepreneur, and business coach—to unpack his extraordinary journey. Jason shares how personal tragedies and a life-changing accident transformed his mindset and propelled him from working behind a bar to owning multiple thriving businesses. Learn the values, habits, and strategies that guided Jason, why he focuses on multifamily and workforce housing, how he and his wife manage their business as a couple, and his advice for anyone eager to take control of their destiny. If you’re interested in real estate, entrepreneurship, or personal growth, this episode is packed with actionable insights!

In this episode of "The Brand Called You," host Ashutosh Garg sits down with Radhika Dutt—author of Radical Product Thinking and the upcoming Escaping the Performance Trap. Radhika discusses her journey from MIT to successful founder, her experience across industries and continents, and how these shape her approach to innovation and leadership.

Discover why traditional goal-setting frameworks like OKRs and KPIs often fail, and learn about Radhika’s innovative OHL method (Objectives, Hypotheses, Learnings) that sparks curiosity, learning, and real organizational change. Perfect for leaders and changemakers eager to drive creativity and real results!

Musician-turned-marketer, Callum Gracie shares his inspiring journey from teaching music to mastering SEO and digital PR. In this episode of The Brand Called You, he reveals how storytelling, content strategy, and authentic branding fuel sustainable business growth in a digital-first world.

00:35- About Callum Gracie

• Callum is the founder and SEO Specialist at Otto Media.

Mahesh Thakur, CEO & C-Suite Coach, shares insights on leadership alignment, true north, and transformative coaching from his journey at Microsoft, Amazon, and beyond.

00:33- About Mahesh M Thakur

• Mahesh M Thakur, CEO and C-Suite Coach.

Jeff Greenfield’s extraordinary journey—from magician to chiropractor to marketing measurement pioneer—highlights the power of reinvention. With Provalytics, he’s redefining attribution in a privacy-first, cookieless era, helping brands measure what truly matters: awareness, impact, and ROI.

00:32- About Jeff Greenfield

• Jeff is the co-founder and CEO of Provalytics.

In this episode of The Brand Called You, PR strategist Laura Perkes shares her Niche Famous Framework—a powerful approach helping entrepreneurs and small business owners build trust, visibility, and profit through smarter PR, beyond social media alone.

00:37- About Laura Perkes

• Laura is a public relations strategist.

What if your next fashion purchase could help save the planet? 🌳 Join us on this inspiring episode of TBCY as Ashutosh Garg sits down with Amory Csiky Alvarez, the trailblazing 18-year-old founder of Forest Delivery. Discover how Amory is connecting the dots between sustainability, technology, commerce, and personal values by turning every fashion sale into real-world reforestation.

From his unconventional education at a Waldorf Steiner educationl to building a business that empowers both brands and local communities, Amory shares his vision of making tree planting not just an act of charity, but a key part of the consumer journey. We dive into the business model, traceability and transparency in reforestation, the unique social impact of tree planting, and the power of niche sustainability solutions for brands.

Whether you’re an entrepreneur, a fashion lover, or just want to learn how business can be a force for good, this episode will open your eyes to a whole new way of blending profit with purpose.