In this insightful episode of "The Brand Called You," host Ashutosh Garg sits down with Wes Towers, Founder & Director of Uplift 360, a leading digital marketing agency in Melbourne specializing in trade and construction businesses. Wes shares his fascinating journey from starting as a graphic designer to becoming a digital marketing and web design expert. Discover how a challenging business valuation led him to fully embrace AI and transform his agency, the strategic decision behind niching down to the trades and construction sector, and what “Search Everywhere Optimization” really means in today’s AI-driven world.

Wes dives deep into practical ways his team uses AI in SEO and web design, common misconceptions businesses have about AI, the importance of conversion-driven design, and how to craft high-performing websites that attract quality leads. He also reveals the latest AI tools that excite him, such as Opus and ClickUp, and predicts where digital marketing and AI integration are headed next.

Whether you’re a business owner, marketer, or just curious about the future of digital marketing and AI, this episode is packed with valuable lessons and actionable advice.

How do you go from feeling lost to building a real estate empire with over 3,500 units? In this inspiring episode of TBCY, Ashutosh Garg sits down with Jason Yarusi—keynote speaker, multifamily investor, entrepreneur, and business coach—to unpack his extraordinary journey. Jason shares how personal tragedies and a life-changing accident transformed his mindset and propelled him from working behind a bar to owning multiple thriving businesses. Learn the values, habits, and strategies that guided Jason, why he focuses on multifamily and workforce housing, how he and his wife manage their business as a couple, and his advice for anyone eager to take control of their destiny. If you’re interested in real estate, entrepreneurship, or personal growth, this episode is packed with actionable insights!

In this episode of "The Brand Called You," host Ashutosh Garg sits down with Radhika Dutt—author of Radical Product Thinking and the upcoming Escaping the Performance Trap. Radhika discusses her journey from MIT to successful founder, her experience across industries and continents, and how these shape her approach to innovation and leadership.

Discover why traditional goal-setting frameworks like OKRs and KPIs often fail, and learn about Radhika’s innovative OHL method (Objectives, Hypotheses, Learnings) that sparks curiosity, learning, and real organizational change. Perfect for leaders and changemakers eager to drive creativity and real results!