Amazon Self-Publishing in 2026 with Dave Chesson (Kindlepreneur)
In this episode, we sit down with Dave Chesson, founder of Kindlepreneur.com and Publisher Rocket, to break down what authors and writers need to know to succeed with Amazon self-publishing, book marketing, and Amazon KDP heading into 2026.
Dave Chesson is one of the most trusted voices in the self-publishing world. Through Kindlepreneur, he has helped hundreds of thousands of authors understand Amazon keywords, book discoverability, category selection, and long-term marketing strategies for independent authors. Publisher Rocket is one of the most widely used tools for Amazon keyword research and category optimization.
In this conversation, Dave shares:
- How Amazon’s algorithm actually works for authors
- The role of keywords, categories, and metadata in selling books
- How AI is changing self-publishing and book marketing
- Trending genres and categories in self-publishing
- Why authors should think about marketing from day one
- Writing craft vs strategy and finding the right balance
- Starting over with new pen names and avoiding the “overnight success” myth
Beyond publishing, Dave also talks about his background as a U.S. Navy veteran, nuclear engineer, entrepreneur, and writer, and how those experiences shaped his approach to building sustainable author careers.
Perfect for:
Authors, writers, self-publishers, Amazon KDP users, indie authors, and anyone interested in book marketing, publishing trends, and building a long-term writing career.
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Timestamps
1:03 – Memorial Day
1:37 – Serving in the Navy
3:08 – Entrepreneurship and Indiana Jones
5:23 – Getting your first customers
9:00 – Amazon keyword strategy
10:38 – Converting sales on Amazon
12:04 – Amazon’s algorithm
14:30 – AI and Amazon publishing
18:03 – Strategy vs writing craft
22:10 – Publisher Rocket
25:08 – Trending self-publishing categories
31:10 – Dave on writing
36:00 – Marketing from day one
42:00 – New pen names and starting over
43:28 – The “overnight success” myth
47:30 – More of in the book world
48:00 – Less of in the book world
This Podcast is to brought you by Bookum - The book communities NEW and BEST way to host dynamic online book clubs.
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