Recording Jul 2, 2024

Our guest today is the intentional Dr. Marcus Collins.

Dr. Collins is Best-selling Author of "For the Culture"

Marcus previously worked with Apple, was a digital strategist for Beyoncé, the Brooklyn Nets and is currently a professor of Marketing at the esteem, Ross School of Business at University of Michigan (GO BLUE)

Marcus is a culture scholar a brand expert, a marketer, an educator, a father,
and a lover of A Tribe Called Quest and The Monkeys.

Check your copy of 'For The Culture' today!
https://www.panmacmillan.com/authors/...

Timestamps:

1:20 - Culture & 2024 Election
3:40 - The Brand of America
4:40 - Brand Campaigns
6:40 - Brands and Cultural Producers
8:24 - Jay Z
12:02 - Start with the Soul, End with the Sell.
15:35 - Every Brand start with Zero
16:34 - Apple Think Different
18:43 - Liquid death
20:43 - Brand Identity
22:20 - Beyonce
24:21 - Beyhive
27:20 - Quincy Jones - Soul + Science
30:11 - Brooklyn Nets
36:30 - Writing "For the Culture"
38:58 - Culture and Faith overlap
41:20 - Stories that missed the book
42:58 - Last,Now,Next Books
43:58 - Founders Toolkit
45:00 - Marketers Toolkit
46:38 - Places to Find Marcus Collins

Instagram - https://www.instagram.com/marctothec/...
Linktree - https://linktr.ee/Marctothec

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