How are book content creators changing the way books are discovered, marketed, and sold?

In this episode of Bookum Creators Talk, we sit down with Jordan Hernandez, the creator and voice behind Completely Booked, to talk about book content creation, book marketing, author interviews, book tours, building a trusted audience, becoming a book tastemaker, and the growing influence of readers and book communities.

Jordan shares what it takes to build a business around books, how she approaches content creation, working with publishers and brands, preparing for author interviews, finding books early, reviewing books, and building a strong book community.

We also talk about her reading life, audiobooks, marathon running, baking and Double Dough, New Jersey reading culture, and the books she is reading now.

If you are interested in book content creators, book marketing, book influencers, BookTok, Bookstagram, author interviews, book tours, publishing, book clubs, interviewing celebrities, important books and authors, or the future of book discovery, this conversation is for you.

TIMESTAMPS:

1:12 - New York Summer
2:06 - Reading Culture in New Jersey
3:23 - Hoboken, New Jersey Things to Do
4:34 - Starting Completely Booked
7:30 - Building a Business Around Books
10:11 - Becoming a Book Tastemaker
11:10 - Content Creation Process
14:05 - Being in Front of the Camera
16:12 - Relationship With Reading as a Book Content Creator
18:33 - Audiobooks While Working Out
19:11 - Building Trust With Your Audience
22:11 - The State of Book Marketing
23:22 - Book Content Creators & Brand Partnerships
26:10 - Interviewing Authors and Book Tours
27:01 - Touring With Roy Wood Jr.
28:22 - Preparing for an Author Interview
31:05 - Finding Books Early
32:50 - Reviewing Authors' Books
34:33 - Defining Community
37:05 - Baking and Double Dough
43:53 - Last, Now, Next Book Questions
46:02 - Rapid Fire Book Questions
47:33 - What Would You Like to See More of in the Book World?
47:51 - What Would You Like to See Less of in the Book World?
48:33 - More From Completely Booked

Places to Find Jordan Hernandez:

Instagram: https://www.instagram.com/_completelybooked/?hl=en
Website: https://www.jordanandjoelleonline.com/completely-booked
Tiktok: https://www.tiktok.com/@UC7o_4ZrIJvjV3wRlGsDc5vA

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