Bookkeeper, accountant, chief financial officer - if you secretly couldn't say where one ends + the next begins, you're in good company. Mine.

Karen Gordon is a CFO - the sort that Fortune 100 companies fight over - and she's here answering all the dumb money questions I've been saving up. I ask them in your name, lovely listener - but we both know, I'm asking for myself.

We sort out which direction money people are looking backwards or forwards + the moment you'll know you're finally ready for one. Also: Aussie millionaire plumbers get a mention.

No book this week - it's a Financial episode, so we're all business.

Karen’s LinkedIn: linkedin.com/in/karengordongowmm

Karen’s Website: gordon-organization.com

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Poison is when you bite it. Venom is when it bites you.

Why do you need to know this? Accuracy. Also - pedantry.

Copywriter Rachel Allen of Bolt from the Blue Copywriting is back in the studio for a two-parter on that very topic.

We're considering Eli Burnstein's Dictionary of Fine Distinctions, a pedant's dream about the tiny gaps between words that at first glance appear identical.

We look at the pedantry in architecture, menus + how to turn furious pedants into helpful ones.

Look for more in the Book Huddle strand.

Book discussed in this episode:

Dictionary of Fine Distinctions - Ellie Bernstein

Rachel’s Website: boltfromthebluecopywriting.com

Rachel’s Instagram: instagram.com/boltfromthebluecopywriting

Rachel's Substack: boltfromtheblue.substack.com

Rachel’s email : hello at boltfromthebluecopywriting.com

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

A rabbit. A tree. No words. Yet somehow a superb illustration of community + belonging.

Tonya Kubo - online community expert + host of Find Your Freaks - joins me to dissect Balint Zarko's gorgeous wordless picture book Bunny and Tree.

We dig into what makes two wildly different beings become a thriving community + why belonging isn't something you can design - it has to be earned. And the moment where rabbit poop becomes genuinely moving. Odd but true.

Look for more Classics episodes - where we happily answer the business questions nobody's asking.

Books discussed in this episode:

The Giving Tree - Shel Silverstein

Bunny and Tree - Balint Zarko

Tonya's Facebook Community: The Secret to Thriving Online Communities

Tonya's Podcast: Find Your Freaks

Tonya on LinkedIn: linkedin.com/in/tonyakubo

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Ron Tester is back for another History Pop-Up.

This month as well as Ron's usual book on the great men of history (if you know, you know) we cover the author who created the entire true crime genre + visit ancient Athens.

We also cover a short book that manages to squeeze in 500 years of art history + be funny as it does so. Which nicely balances out an enraging book about London. Ron kindly lets me vent. Such an annoying book, such a kind Ron.

Look for more History Pop-Ups - roughly every month

Books discussed in this episode:

Jefferson, the Art of Power - Jon Meacham

In Cold Blood - Truman Capote

The Hemlock Cup: Socrates, Athens and the Search for a Good Life - Bettany Hughes

Venus and Aphrodite - Bettany Hughes

London Falling: A Mysterious Death in a Gilded City, A Family's Search for Truth - Peter Raiden Keith

Empire of Pain - Peter Raiden Keith

Say Nothing - Peter Raiden Keith

Ron's Website: rontestercoaching.com

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Finally, you've finished writing your book. Fabulous. Sadly, writing The End isn't actually the finish line it appears - it's just the start of getting it published. Sorry about that.

Emily Hitchcock - publishing expert + CEO of Columbus Publishing Lab + Boyle & Dalton - is back to guide us through what actually happens between a finished draft and a proper, professional book.

We cover the three types of editing you need (+ why the order matters so much), why "everyone" is the worst possible answer to who your book is for + what a realistic budget looks like.

Look for more in the Your Biz Needs a Book strand.

Emily's Websites: ColumbusPublishingLab.com + BoyleAndDalton.com

Emily's Website + Secret Page - Made Just for Us:: columbuspublishinglab.com/liz

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Do you actually know why your clients hire you? Not what you think the reason is - what they actually say when you ask them?

Kathryn McGarvey - founder of Nosy HQ + client researcher - joins me to dig into why most businesses never ask their customers the right questions. And what happens when they finally do.

We cover the questions that unlock better marketing, why surveys are mostly useless + the Parker Pen story that will change how you think about your positioning entirely.

Look for more shows with Kathryn.

Book discussed in this episode:

Marketing Myopia - Theodore Levitt

Kathryn’s LinkedIn: linkedin.com/in/kathryn-mcgarvey

Kathryn’s Website: nosyhq.com

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Marsha Shandur - our persuasive story expert - has a simple framework that makes everything you write for your business more persuasive.

That's every presentation, email + piece of sales copy more effective. So helpful.

She walks us through the whole thing - normally only taught in her workshops - as we look at Two Homes, a picture book about a kid with separated parents that turns out to be a masterclass in persuasive communication.

It's fresh, easy to apply + will change how you communicate with your clients.

Look for more Classic episodes + go back to catch #1 in this Classic Storytelling mini-series if you haven't already.

Books discussed in this episode:

Two Homes - Claire Maserelle, illustrations by Katie MacDonald

Dinosaurs Divorce - Laurene Krasny Brown

Mama, Mummy and Me in the Middle - Nina LaCour

The Very Hungry Caterpillar - Eric Carle

Little Gorilla - Ruth Bornstein

Winnie the Pooh - A A Milne

Marsha’s Instagram: @yesyesmarsha

Marsha’s Website + Secret Page - Made Just for Us: www.yesyesmarsha.com/BizBookBroadcast

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

As a keen reader - teetering on the obsessive actually, I read upwards of 600 books a year - I've had to get very good at choosing which books to focus on. I want to lock-on to the right ones fast + ditch the wrong ones for me faster.

AI has changed how I do that. In this solo show I share exactly how I use it to get better recommendations, decide whether to abandon a book + extract the good bits from a dull one without suffering through 19 hours of dry-as-dust prose with no pay-off. Ask me how I know that last one...

Plus, how to use it when there are topics you just can't face right now. More useful than it sounds in these turbulent times

Look for more solo shows where I share ideas you can use immediately.

Books discussed in this episode:

Becky Chambers' entire oeuvre

Most of Alan Hollinghurst's books

Books - Brett Easton Ellis

Midnight and Blue - Ian Rankin

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list