From his family’s farm in Sumner, Nebraska, to the national spotlight in Washington D.C., Greg Ibach has always stayed grounded in agriculture. In this episode, we sit down with the former U.S. Under Secretary of Agriculture for Marketing and Regulatory Programs to talk about his journey—from generational farming to shaping ag policy at the highest level.

Now serving as the Under Secretary in Residence at the University of Nebraska-Lincoln’s Institute of Agriculture and Natural Resources, Ibach shares insights on his current work in climate-smart agriculture and the path forward for sustainable food systems.

Join us for a conversation about the future of farming, the importance of rural communities, and why Nebraska is still at the center of it all.

In this episode of The Beef Brief, host Sara Cover sits down with Zak Sible from Blue Reef Insurance to discuss Livestock Risk Protection (LRP) and its role in managing risk for producers. Zak breaks down how LRP works, key factors to consider when evaluating coverage, and how producers can use it to protect against market volatility. Tune in for expert insights on risk management strategies to help safeguard your operation.

In this episode, Wes Wondercheck, Vice President of Sales at Greater Omaha Packing, breaks down the latest market trends and what customers are looking for in today's beef industry. From shifting consumer demands to key opportunities for producers, Wes shares valuable insights to help you stay ahead in a competitive market. Tune in to learn how quality, consistency, and innovation are shaping the future of beef production.

Join Sara Cover and special guest Dustin for an exclusive inside look at Greater Omaha Packing Co., Inc. In this episode, they’ll dive into:
✅ The heart of our company and what sets us apart
✅ Key challenges facing the beef industry today
✅ A closer look at our premium programs and how they benefit producers

Whether you’re in the cattle business or just passionate about beef, this episode is packed with valuable insights you won’t want to miss!

Whether you’re a beef cattle producer or simply curious about the beef industry, this podcast is your new go-to resource for staying informed and connected.

Hosted by Sara Cover, our Supply Development Manager, who brings firsthand knowledge from growing up raising Hereford cattle on her family’s seedstock operation, The Beef Brief dives into the topics producers care about most.

Expect insightful cattle and industry news, expert guest speakers sharing their knowledge, and an inside look at Greater Omaha Packing and the work we do every day to support producers and deliver premium beef.

Tune in to The Beef Brief, monthly—where industry meets innovation, and producers stay ahead. Let’s talk beef!