From his family’s farm in Sumner, Nebraska, to the national spotlight in Washington D.C., Greg Ibach has always stayed grounded in agriculture. In this episode, we sit down with the former U.S. Under Secretary of Agriculture for Marketing and Regulatory Programs to talk about his journey—from generational farming to shaping ag policy at the highest level.

Now serving as the Under Secretary in Residence at the University of Nebraska-Lincoln’s Institute of Agriculture and Natural Resources, Ibach shares insights on his current work in climate-smart agriculture and the path forward for sustainable food systems.

Join us for a conversation about the future of farming, the importance of rural communities, and why Nebraska is still at the center of it all.

In this episode of The Beef Brief, host Sara Cover sits down with Zak Sible from Blue Reef Insurance to discuss Livestock Risk Protection (LRP) and its role in managing risk for producers. Zak breaks down how LRP works, key factors to consider when evaluating coverage, and how producers can use it to protect against market volatility. Tune in for expert insights on risk management strategies to help safeguard your operation.

In this episode, Wes Wondercheck, Vice President of Sales at Greater Omaha Packing, breaks down the latest market trends and what customers are looking for in today's beef industry. From shifting consumer demands to key opportunities for producers, Wes shares valuable insights to help you stay ahead in a competitive market. Tune in to learn how quality, consistency, and innovation are shaping the future of beef production.