In this episode of the B2B Brand180 podcast, Linda interviews Nick Loise from the Sales Performance Team. They discuss branding and marketing strategies that businesses can apply for a complete 180-degree shift in their marketing efforts. Nick discusses the importance of strong brand positioning and trust.

Key topics include mapping ideal customer profiles (ICP), crafting targeted messaging, and overcoming common industry challenges, B2B lead generation, optimal sales processes, and effective use of marketing channels.


01:10 The Importance of Branding in Sales
03:20 Understanding Ideal Customer Profiles (ICPs)
05:40 Crafting Effective Messaging for ICPs
12:17 Successful Campaigns and Lessons Learned
15:19 Effective Channels for B2B Marketing
17:29 Rapid Fire Questions and Final Advice

https://www.linkedin.com/in/nicholasloise/

https://salesperformanceteam.com

Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/

Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency

YouTube Channel: https://www.youtube.com/@mill.agency/

Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/

In this episode of the B2B Brand180 Podcast, Linda interviews Jimi Gibson, VP of Brand Communications at Thrive Agency. Jimi, who is also a TEDx speaker and Forbes Agency Council member, shares his journey from a professional magician to a marketing expert. He introduces the concept of the 'Magic Script,' a framework that helps brands connect with audiences in a meaningful way by creating parallels to the stages of a magic trick.

This episode covers effective messaging, the importance of curiosity in marketing, and offers practical examples for businesses to engage their audience. Jimi also discusses his book, 'Chasing Carrots,' which encourages individuals to embrace their unique qualities for success.

https://www.linkedin.com/in/jimi-gibson/

https://www.amazon.com/Chasing-Carrots-wont-purpose-bananas/dp/1736052624

01:00 The Magic Script: A Framework for Effective Messaging
01:38 Experiential Exercise: Building a Message
08:14 Breaking Down the Marketing Message
13:35 Creating Curiosity and the Big Reveal
16:10 The Magic Script and Its Applications
17:53 Common Marketing Mistakes and How to Avoid Them
18:56 The Power of Magic in Marketing

Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/

Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency

YouTube Channel: https://www.youtube.com/@mill.agency/

Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/

In this episode of the B2B Brand180 Podcast, Linda interviews Dawn Grooters, a business development expert with 20 years of B2B sales experience. Dawn shares her journey from top-performing field rep to inside sales leader, and how she developed a hybrid sales approach that blends the best of both worlds.

They explore the benefits and challenges of internal vs. external sales teams, and how B2B companies can scale their sales efforts effectively. Dawn also introduces her Hybrid Sales Advantage training program, offering strategies that combine field and inside sales techniques.

The conversation covers key topics like CRM setup, integrating marketing and sales, and why consistent follow-up is essential for driving results.

01:23 Dawn's Journey from Field Rep to Inside Sales

02:59 Differences Between Internal and External Sales Teams

05:16 Hybrid Sales Advantage Explained

10:08 Setting Up Field and Inside Sales Teams

12:52 Common Pitfalls and Follow-Up Strategies

14:24 Marketing and Sales Collaboration

More about Dawn here:

https://www.brokenvesselsales.com/masterclass-signup

https://www.linkedin.com/in/dawn-grooters-a8b480105/

Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/

Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency

YouTube Channel: https://www.youtube.com/@mill.agency/

Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/

In this episode of the B2B Brand180 podcast, Linda interviews Justin Rashidi from SeedX on the importance of data science in understanding and optimizing B2B marketing efforts.

The discussion covers key topics such as the significance of accurate attribution tracking, the necessity of a well-defined Ideal Customer Profile (ICP), and the potential misconceptions about the effectiveness of various marketing channels. Justin also shares insights on the value of integrating online and in-person marketing efforts and details on how to leverage CRM tools for better marketing outcomes.

This episode is a must-listen for marketers seeking to align their campaigns more effectively with business growth.

02:14 The Science Behind Marketing Success
03:25 Real-World Marketing Challenges and Solutions
04:30 Effective Campaign Strategies and Testing
13:37 Understanding CRM and Attribution Tracking
16:17 The Value of In-Person Marketing

https://www.linkedin.com/in/justin-rashidi/

https://seedx.us

Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/

Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency

YouTube Channel: https://www.youtube.com/@mill.agency/

Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/

In this episode of the B2B Brand180 podcast, Linda discusses the development of Unique Selling Propositions (USPs) with Chris Fox, founder of Ideas-Led Growth. Chris explains the process of identifying and refining a USP, starting from understanding the fundamental change a product or service brings to the world. He emphasizes taking a step back from traditional marketing approaches to focus on the underlying passion and unique value that drives a business.

The episode also covers strategies for breaking down the USP into actionable marketing plans, including thought leadership content and targeted communication efforts.

01:42 Understanding Unique Selling Propositions (USPs)

04:51 Breaking Down USPs into Strategies

09:45 Implementing Thought Leadership in Marketing

17:04 Rapid Fire Question

More on Chris:

https://www.linkedin.com/in/christophergfox

Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/

Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency

YouTube Channel: https://www.youtube.com/@mill.agency/

Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/

In this episode of B2B Brand180, Linda interviews Dan Balcauski, founder and chief pricing officer at Product Tranquility. They discuss strategies for effective pricing in the B2B SaaS space. Dan shares insights on the importance of understanding customer value, the nuances of price metrics versus value metrics, and tactics for implementing price increases. The episode provides valuable advice for SaaS companies seeking to optimize their product pricing strategies.

01:55 Understanding SaaS Pricing Challenges

04:47 The Services Model for Pricing

08:21 Strategies for Entering Competitive Markets

19:22 Executing a Price Increase

23:30 Rapid Fire Questions

More info on Dan Balcauski:

https://www.linkedin.com/in/balcauski/

https://www.producttranquility.com/

Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/

Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency

YouTube Channel: https://www.youtube.com/@mill.agency/

Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/

In this episode of the B2B Brand180 podcast, Linda Fanaras interviews Andrew Seidman, co-founder and COO of Digital Reach. Andrew shares insights from over a decade of experience in designing full-funnel go-to-market motions for enterprises and startups. They discuss the importance of implementing a cohesive, integrated B2B marketing strategy. Andrew emphasizes the value of account-based marketing (ABM) and shares successful campaign examples, particularly highlighting a successful case with VMware's Tanzu business unit. The episode also covers how to align sales and marketing teams as the critical first step for any new engagement.

01:34 The Importance of Integrated Marketing Strategies
03:48 Effective Tactics for B2B Marketing
07:25 Understanding Sales Cycles and Buyer Groups
10:10 Aligning Sales and Marketing Teams
13:42 Case Study: Successful Campaign with VMware
15:55 Rapid Fire Questions with Andrew Seidman

More information about Andrew:

https://www.linkedin.com/in/andrew-seidman/

https://digitalreachagency.com/

Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/

Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency

YouTube Channel: https://www.youtube.com/@mill.agency/

Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/

In this episode of B2B Brand180, Linda interviews Kris Rudeegraap, co-founder and CEO of Sendoso, a leading direct mail and gifting platform. Chris discusses his extensive experience in sales and how Sendoso helps businesses streamline their direct mail and gifting processes. He shares valuable insights and examples on the benefits of personalized gifts in sales and marketing, detailed case studies, and how both small and large companies can leverage Sendoso to enhance their strategies and build stronger customer relationships.

01:40 Use Cases for Direct Mail and Gifting
02:51 ROI and Case Studies
04:43 Small Companies and Gifting Strategies
05:53 Integrating Gifting into ABM Strategies
10:12 The Psychology of Gifting
11:18 Surprising Lessons and Customer Behavior

Kris on LInkedIn: https://www.linkedin.com/in/rudeegraap/

Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/

Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency

YouTube Channel: https://www.youtube.com/@mill.agency/

Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/