In this episode of the B2B Brand180 Podcast, Linda sits down with Jen Dalton, founder and CEO of BrandMirror, to unpack how personal and executive branding directly impact credibility, growth, and revenue at every stage of a company’s lifecycle.

The conversation explores why leaders often underutilize their personal brand, how to decide when to lead with the executive brand versus the company brand, and what it really takes to build visibility, trust, and authority over time—without chasing trends or burning out.

01:26 The Three Biggest Branding Mistakes CEOs Make
02:17 Personal Brand vs. Company Brand at Different Growth Stages
05:16 How Long It Really Takes to Build a Credible Personal Brand
06:12 Using LinkedIn to Track Visibility, Perception, and Momentum
09:18 Simple Exercises to Define Your Executive Brand
12:25 How Leadership Visibility Accelerates Deals, Talent, and Trust
15:56 Rapid Fire Questions: Myths, Platforms, Trust Killers, Ownership

https://www.linkedin.com/in/jennifervdalton/

https://brandmirror.com/

Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/

Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency

YouTube Channel: https://www.youtube.com/@mill.agency/

Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/