In this episode of the B2B Brand180 Podcast, Linda sits down with Shane Barker, CEO and founder of TraceFuse, to explore how reputation quietly drives buying decisions long before a sales conversation ever begins.

The conversation covers how to audit brand and executive presence online, respond effectively to negative reviews without damaging trust, and turn feedback from a liability into a competitive advantage.

02:05 Why Reputation Shapes Buying Decisions Before Sales
03:40 What Companies Miss When Auditing Their Online Reputation
06:00 Proactive vs. Reactive Reputation Management
07:55 Monitoring Tools and Tracking Brand Sentiment
12:10 Turning Reviews Into Trust and Growth Opportunities
17:10 Rapid Fire Questions: Platforms, Red Flags, and Ownership

https://www.linkedin.com/in/shanebarker/

https://tracefuse.ai/

Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/

Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency

YouTube Channel: https://www.youtube.com/@mill.agency/

Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/