In this episode of the B2B Brand180 podcast, Linda interviews Nick Loise from the Sales Performance Team. They discuss branding and marketing strategies that businesses can apply for a complete 180-degree shift in their marketing efforts. Nick discusses the importance of strong brand positioning and trust.

Key topics include mapping ideal customer profiles (ICP), crafting targeted messaging, and overcoming common industry challenges, B2B lead generation, optimal sales processes, and effective use of marketing channels.


01:10 The Importance of Branding in Sales
03:20 Understanding Ideal Customer Profiles (ICPs)
05:40 Crafting Effective Messaging for ICPs
12:17 Successful Campaigns and Lessons Learned
15:19 Effective Channels for B2B Marketing
17:29 Rapid Fire Questions and Final Advice

https://www.linkedin.com/in/nicholasloise/

https://salesperformanceteam.com

Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/

Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency

YouTube Channel: https://www.youtube.com/@mill.agency/

Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/

In this episode of the B2B Brand180 Podcast, Linda interviews Jimi Gibson, VP of Brand Communications at Thrive Agency. Jimi, who is also a TEDx speaker and Forbes Agency Council member, shares his journey from a professional magician to a marketing expert. He introduces the concept of the 'Magic Script,' a framework that helps brands connect with audiences in a meaningful way by creating parallels to the stages of a magic trick.

This episode covers effective messaging, the importance of curiosity in marketing, and offers practical examples for businesses to engage their audience. Jimi also discusses his book, 'Chasing Carrots,' which encourages individuals to embrace their unique qualities for success.

https://www.linkedin.com/in/jimi-gibson/

https://www.amazon.com/Chasing-Carrots-wont-purpose-bananas/dp/1736052624

01:00 The Magic Script: A Framework for Effective Messaging
01:38 Experiential Exercise: Building a Message
08:14 Breaking Down the Marketing Message
13:35 Creating Curiosity and the Big Reveal
16:10 The Magic Script and Its Applications
17:53 Common Marketing Mistakes and How to Avoid Them
18:56 The Power of Magic in Marketing

Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/

Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency

YouTube Channel: https://www.youtube.com/@mill.agency/

Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/

In this episode of the B2B Brand180 Podcast, Linda interviews Dawn Grooters, a business development expert with 20 years of B2B sales experience. Dawn shares her journey from top-performing field rep to inside sales leader, and how she developed a hybrid sales approach that blends the best of both worlds.

They explore the benefits and challenges of internal vs. external sales teams, and how B2B companies can scale their sales efforts effectively. Dawn also introduces her Hybrid Sales Advantage training program, offering strategies that combine field and inside sales techniques.

The conversation covers key topics like CRM setup, integrating marketing and sales, and why consistent follow-up is essential for driving results.

01:23 Dawn's Journey from Field Rep to Inside Sales

02:59 Differences Between Internal and External Sales Teams

05:16 Hybrid Sales Advantage Explained

10:08 Setting Up Field and Inside Sales Teams

12:52 Common Pitfalls and Follow-Up Strategies

14:24 Marketing and Sales Collaboration

More about Dawn here:

https://www.brokenvesselsales.com/masterclass-signup

https://www.linkedin.com/in/dawn-grooters-a8b480105/

Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/

Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency

YouTube Channel: https://www.youtube.com/@mill.agency/

Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/