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  • Episode 63: The Art of Sway + Maverick Mindshare: The Hidden Costs of Influencer Gifting and Gamification

    Episode 63: The Art of Sway + Maverick Mindshare: The Hidden Costs of Influencer Gifting and Gamification
    2026/05/04
    This episode explores the evolving landscape of influencer marketing, focusing on the trend of brands trying to get free content from influencers through schemes like gifting and gamification. It critically examines the implications for influencers, brands, and the industry at large, emphasizing the importance of fair compensation and authentic community building. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    26 分
  • Episode 62: The Art of Sway + Maverick Mindshare: The Hidden Layers of Influencer Campaigns: Managers, Brokers, and Creators

    Episode 62: The Art of Sway + Maverick Mindshare: The Hidden Layers of Influencer Campaigns: Managers, Brokers, and Creators
    2026/04/27
    This episode revisits the evolving landscape of influencer management, exploring the complexities of working with managers, brokers, and creators. It offers insights into communication best practices, managing relationships, and navigating industry shifts to optimize campaign success. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    30 分
  • Episode 61: The Art of Sway + Maverick Mindshare: Measuring Success in Influencer Marketing: Beyond Vanity Metrics

    Episode 61: The Art of Sway + Maverick Mindshare: Measuring Success in Influencer Marketing: Beyond Vanity Metrics
    2026/04/20
    This episode explores the evolving landscape of influencer marketing, focusing on measurement, accountability, and the industry's readiness for new standards. Danielle Wiley and Casey Benedict share insights on how to effectively measure success, the importance of qualitative data, and the future of influencer marketing in a data-driven world. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    30 分
  • Episode 60: The Art of Sway + Maverick Mindshare: Streamlining Influencer Marketing with AI: Challenges and Solutions

    Episode 60: The Art of Sway + Maverick Mindshare: Streamlining Influencer Marketing with AI: Challenges and Solutions
    2026/04/13
    This conversation explores the current state of AI in content moderation, influencer marketing, and data analysis, highlighting the gaps, challenges, and potential for AI to streamline processes while emphasizing the importance of human oversight. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    34 分
  • Episode 59: The Art of Sway + Maverick Mindshare: The Truth About Casting in Influencer Marketing

    Episode 59: The Art of Sway + Maverick Mindshare: The Truth About Casting in Influencer Marketing
    2026/04/06
    In this episode, Danielle Wiley and Casey Benedict explore the misconceptions and terminology in influencer marketing, focusing on the problematic use of 'casting' and its implications. They discuss industry nuances, the shift from influencer to creator, and the importance of authentic content creation. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 分
  • Episode 58: The Art of Sway + Maverick Mindshare: The Future of AI in Influencer Marketing: Opportunities and Risks

    Episode 58: The Art of Sway + Maverick Mindshare: The Future of AI in Influencer Marketing: Opportunities and Risks
    2026/03/16
    In this engaging conversation, Danielle Wiley and Jon Crowley explore the implications of AI-generated videos and avatars in marketing and influencer culture. They discuss the potential for disruption, ethical concerns, and the future of content creation in a world increasingly driven by AI technology. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    29 分
  • Episode 57: The Art of Sway + Maverick Mindshare: The Future of Influencer Marketing: Beyond the Buzz

    Episode 57: The Art of Sway + Maverick Mindshare: The Future of Influencer Marketing: Beyond the Buzz
    2026/03/09
    In this engaging conversation, Danielle Wiley and Casey Benedict dissect the evolving landscape of influencer marketing, analyzing recent industry debates, Unilever's influencer strategies, and the true value of influencer content in modern marketing ecosystems. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 分
  • Episode 56: The Art of Sway + Maverick Mindshare: Mastering Influencer Campaigns: Avoiding Common Snafus

    Episode 56: The Art of Sway + Maverick Mindshare: Mastering Influencer Campaigns: Avoiding Common Snafus
    2026/03/02
    This episode dives into common snafus in influencer marketing, focusing on deadlines, communication, and contractual misunderstandings. Hosts Casey and Danielle share real-world examples and practical insights to help brands and influencers navigate these challenges effectively. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    29 分