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  • Episode 71: The Art of Sway + Maverick Mindshare: The Power of Fit Over Followers in Influencer Marketing

    Episode 71: The Art of Sway + Maverick Mindshare: The Power of Fit Over Followers in Influencer Marketing
    2026/07/13
    In this episode, Danielle Wiley and Casey Benedict explore the evolving landscape of influencer marketing, focusing on the importance of fit versus follower count, pricing strategies, and the value of agency expertise in creating effective campaigns. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    26 分
  • Episode 70: The Art of Sway + Maverick Mindshare: Diving into the Creator Effectiveness Playbook

    Episode 70: The Art of Sway + Maverick Mindshare: Diving into the Creator Effectiveness Playbook
    2026/07/06
    In this episode, Danielle Wiley and Casey Benedict discuss the latest research on influencer marketing, emphasizing the importance of brand fit, creative quality, and strategic planning to maximize brand memory lift and campaign effectiveness. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    34 分
  • Episode 69: The Art of Sway + Maverick Mindshare: Insights from Watching Cannes from Afar

    Episode 69: The Art of Sway + Maverick Mindshare: Insights from Watching Cannes from Afar
    2026/06/29
    In this episode, Danielle Wiley and Casey Benedict delve into the latest trends and debates from the Cannes conference, exploring authenticity, vanity metrics, influencer discovery, and the evolving landscape of influencer marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 分
  • Episode 68: The Art of Sway + Maverick Mindshare: The Return of Long-Form Influencer Content: Building Trust in a Digital Age

    Episode 68: The Art of Sway + Maverick Mindshare: The Return of Long-Form Influencer Content: Building Trust in a Digital Age
    2026/06/22
    In this episode, Danielle Wiley and Casey Benedict explore the resurgence of long-form content, its importance in building trust and authority, and how brands and creators can leverage multiple channels for effective storytelling and marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 分
  • Episode 67: The Art of Sway + Maverick Mindshare: The Hidden Strategies Behind Effective Influencer Marketing

    Episode 67: The Art of Sway + Maverick Mindshare: The Hidden Strategies Behind Effective Influencer Marketing
    2026/06/15
    In this episode, Casey Benedict and Danielle Wiley discuss the nuances of influencer marketing, the importance of early strategic involvement, and how brands and agencies can optimize their collaborations for better results. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 分
  • Episode 66: The Art of Sway + Maverick Mindshare: The Evolution of Influencer Marketing: From PR to Strategic Powerhouse

    Episode 66: The Art of Sway + Maverick Mindshare: The Evolution of Influencer Marketing: From PR to Strategic Powerhouse
    2026/06/08
    In this episode, Danielle Wiley and Casey Benedict explore the evolution of influencer marketing, its strategic importance, and the frustrations with recent industry narratives that overlook decades of experience. They discuss how influencer marketing has shifted from a niche within PR to a standalone, vital component of brand strategy, emphasizing the need for nuance, expertise, and respect for the history of the field. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    26 分
  • Episode 65: The Art of Sway + Maverick Mindshare: Mastering Influencer Pricing: Strategies for Negotiation and Transparency

    Episode 65: The Art of Sway + Maverick Mindshare: Mastering Influencer Pricing: Strategies for Negotiation and Transparency
    2026/06/01
    This episode explores the complexities of influencer pricing, negotiation strategies, transparency, and the role of agencies in managing influencer relationships. Danielle Wiley and Casey Benedict share insights from their experience, discussing how to navigate costs, transparency, and trust in influencer marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    30 分
  • Episode 64: The Art of Sway + Maverick Mindshare: The Ultimate Guide to Influencer Campaign Briefs

    Episode 64: The Art of Sway + Maverick Mindshare: The Ultimate Guide to Influencer Campaign Briefs
    2026/05/11
    This episode explores the art and science of briefing creators effectively. Danielle Wiley and Casey Benedict discuss best practices, common pitfalls, and innovative strategies for crafting impactful briefs that inspire creativity and ensure campaign success. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    29 分