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  • Episode 33: The Art of Sway + Maverick Mindshare: In-House Influence: A New Face of Brand Content

    Episode 33: The Art of Sway + Maverick Mindshare: In-House Influence: A New Face of Brand Content
    2025/07/14
    In this conversation, Danielle and Casey discuss the trend of brands hiring in-house influencers to create content. They explore the implications of this trend on authenticity, the evolution of content creation, and the role of technology in making content production more accessible. They also touch on the concept of employee influencers and how brands can leverage their expertise. The discussion highlights the importance of understanding the distinction between influencers and creators and how brands can navigate their relationships with both to enhance their marketing strategies. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    31 分
  • Episode 32: The Art of Sway + Maverick Mindshare: Unpacking Uncomfortable Truths in Influencer Marketing

    Episode 32: The Art of Sway + Maverick Mindshare: Unpacking Uncomfortable Truths in Influencer Marketing
    2025/07/07
    In this conversation, Danielle and Casey explore the uncomfortable truths surrounding influencer marketing, discussing the evolution from long-form to short-form content, the maturation of influencer content, and the challenges faced by brands and agencies in the current landscape. They emphasize the importance of authenticity, the changing perceptions of followers, and the necessity of strategic thinking in influencer partnerships. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 分
  • Episode 31: The Art of Sway + Maverick Mindshare: Navigating the Buzz: Influencer Marketing After Cannes & VidCon

    Episode 31: The Art of Sway + Maverick Mindshare: Navigating the Buzz: Influencer Marketing After Cannes & VidCon
    2025/06/30
    In this conversation, Danielle and Casey reflect on the recent Cannes and VidCon events and discuss the evolving landscape of influencer marketing. They explore the distinction between creators and influencers, the importance of creator briefs, and the dynamics of long-term partnerships versus one-off collaborations. The discussion also touches on the challenges brands face in managing influencer relationships and the necessity of having a knowledgeable agency to navigate these complexities. Through case studies and personal insights, they emphasize the need for clear communication and strategic alignment between brands and influencers to achieve successful marketing outcomes. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    35 分
  • Episode 30: The Art of Sway + Maverick Mindshare: Understanding the Impact of Influencer Marketing Campaigns

    Episode 30: The Art of Sway + Maverick Mindshare: Understanding the Impact of Influencer Marketing Campaigns
    2025/06/23
    In this conversation, Danielle and Casey explore the complexities of influencer marketing, focusing on the importance of metrics beyond just vanity numbers. They discuss the evolution of these metrics, the significance of relationships in influencer campaigns, and the insights that can be gained from analyzing campaign performance. The conversation emphasizes the need for a deeper understanding of the creative strategies involved in influencer marketing and the role of communication within organizations to ensure successful campaigns. They also touch on the shift towards solution selling in influencer marketing and the impact of technology on the industry. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    37 分
  • Episode 29: The Art of Sway + Maverick Mindshare: The Evolution of our Social Media Careers

    Episode 29: The Art of Sway + Maverick Mindshare: The Evolution of our Social Media Careers
    2025/06/16
    In this conversation, Danielle and Casey explore the evolution of influencer marketing, discussing the challenges and changes in business models, the impact of social media trends, and the importance of community building in the digital space. They reflect on their experiences in the industry, including memorable campaigns and the shift from traditional influencer engagement methods to more innovative approaches. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    40 分
  • Episode 28: The Art of Sway + Maverick Mindshare: The Future of Advertising: Creative Over Targeting

    Episode 28: The Art of Sway + Maverick Mindshare: The Future of Advertising: Creative Over Targeting
    2025/06/09
    In this conversation, Danielle and Casey discuss the evolving landscape of advertising, particularly the shift from traditional demographic targeting to a focus on creative content that resonates with audiences. They explore the role of influencer marketing, the differences between lo-fi and hi-fi content, and the impact of celebrities in advertising. The discussion highlights the importance of creating tailored content for different audiences and the future of marketing strategies in a rapidly changing digital environment. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    29 分
  • Episode 27: The Art of Sway + Maverick Mindshare: KPIs: From Impressions to Meaningful Metrics

    Episode 27: The Art of Sway + Maverick Mindshare: KPIs: From Impressions to Meaningful Metrics
    2025/06/02
    In this conversation, Danielle and Casey explore the intricacies of the sales funnel through the lens of influencer marketing. They discuss the importance of awareness at the top of the funnel, the evolution of KPIs from impressions to video views, and the significance of building trust with consumers. The dialogue also touches on the necessity of brand lift studies, the challenges posed by legacy marketing systems, and the emotional connections that drive consumer behavior. Ultimately, they emphasize the need for a balanced approach that integrates both awareness and conversion strategies in marketing campaigns. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    35 分
  • Episode 26: The Art of Sway + Maverick Mindshare: The Future of Influencer Marketing Post-Captiv8 Acquisition

    Episode 26: The Art of Sway + Maverick Mindshare: The Future of Influencer Marketing Post-Captiv8 Acquisition
    2025/05/26
    In this conversation, Danielle and Casey discuss the recent acquisition of Captiv8 by Publicis Groupe, exploring the implications for the influencer marketing industry. They delve into the role of technology, the importance of quality content, and the challenges faced by creators in the evolving landscape. The discussion also touches on the impact of AI, the need for high-touch agencies, and the balance between innovation and consolidation in the industry. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    37 分