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  • Episode 49: The Art of Sway + Maverick Mindshare: Navigating Influencer Marketing Holiday Challenges

    Episode 49: The Art of Sway + Maverick Mindshare: Navigating Influencer Marketing Holiday Challenges
    2025/12/15
    In this conversation, Danielle Wiley and Casey Benedict reflect on the challenges and strategies of marketing during the holiday season. They discuss the importance of timing in launching campaigns, the dynamics of influencer relationships, and the impact of budget constraints on marketing strategies. The conversation emphasizes the need for creativity under pressure and the value of agency expertise in navigating these complexities, especially during a busy time of year. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    26 分
  • Episode 48: The Art of Sway + Maverick Mindshare: 2026 Influencer Marketing Predictions

    Episode 48: The Art of Sway + Maverick Mindshare: 2026 Influencer Marketing Predictions
    2025/12/08
    In this conversation, Danielle Wiley and Casey Benedict discuss the challenges of year-end client demands, the evolving landscape of marketing predictions for 2026, and the importance of creative concepts in influencer marketing. They explore the shift towards lo-fi content, the rise of creators building their own communities, and the anticipated comeback of long-form content. The discussion also touches on the trend of social-first product drops and the need for brands to adapt to these changes in the marketing ecosystem. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    34 分
  • Episode 47: The Art of Sway + Maverick Mindshare: Gratitude and Reflection: A Thanksgiving Special

    Episode 47: The Art of Sway + Maverick Mindshare: Gratitude and Reflection: A Thanksgiving Special
    2025/11/24
    In this engaging conversation, Casey Benedict and Danielle Wiley reflect on gratitude, the impact of social media on parenting, and the evolution of their careers. They discuss the importance of community, continuous learning, and the relationships they've built in the marketing industry. The conversation also touches on their Thanksgiving traditions, highlighting the joy of culinary experiences and family gatherings. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 分
  • Episode 46: The Art of Sway + Maverick Mindshare:Can We Not? Influencer Marketing Requests That Need to Go

    Episode 46: The Art of Sway + Maverick Mindshare:Can We Not? Influencer Marketing Requests That Need to Go
    2025/11/17
    In the ever-evolving landscape of influencer marketing, certain practices have become outdated and ineffective. On this week's podcast episode, industry experts Danielle Wiley and Casey Benedict candidly discuss the trends and requests they wish would disappear from the influencer marketing realm. Their insights shed light on the importance of adapting to new consumer behaviors and the need for brands to trust their agencies for strategic guidance. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 分
  • Episode 45: The Art of Sway + Maverick Mindshare: Who Owns the Content? Let’s Talk Usage Rights

    Episode 45: The Art of Sway + Maverick Mindshare: Who Owns the Content? Let’s Talk Usage Rights
    2025/10/27
    In this conversation, Danielle Wiley and Casey Benedict explore the evolving landscape of influencer marketing, particularly focusing on content usage rights and the complexities of influencer contracts. They discuss the historical context of content ownership, the current trends in pricing and usage rights, and the importance of effective collaboration between brands and influencers to achieve successful marketing outcomes. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 分
  • Episode 44: The Art of Sway + Maverick Mindshare: Roundup of Lessons Learned from the Second NIIMBUS Summit

    Episode 44: The Art of Sway + Maverick Mindshare: Roundup of Lessons Learned from the Second NIIMBUS Summit
    2025/10/20
    In this conversation, Danielle Wiley and Casey Benedict discuss the recent NIIMBUS conference, focusing on key insights from keynote speaker Sarah Watson, the challenges of navigating the influencer marketing landscape, and the importance of metrics and team dynamics. They explore creative approaches to influencer campaigns and the complexities of budgeting and RFPs in the industry. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 分
  • Episode 43: The Art of Sway + Maverick Mindshare: Keep, Kill, Evolve: An Influencer Marketing Game

    Episode 43: The Art of Sway + Maverick Mindshare: Keep, Kill, Evolve: An Influencer Marketing Game
    2025/10/13
    In this engaging conversation, Danielle and Casey explore the evolution of influencer marketing, the impact of AI on podcasting, and the nostalgic reflection on past marketing strategies. They discuss the decline of Twitter parties, the rise of affiliate marketing, and the nuances of influencer relationships, including crisis communications and the transition from bloggers to paid spokespeople. The conversation wraps up with thoughts on the future of blogging and the importance of long-form content. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    32 分
  • Episode 42: The Art of Sway + Maverick Mindshare: Fans vs. Fit: Removing Bias in Influencer Recruitment

    Episode 42: The Art of Sway + Maverick Mindshare: Fans vs. Fit: Removing Bias in Influencer Recruitment
    2025/10/06
    In this week's conversation, Danielle and Casey explore the complexities of influencer marketing, focusing on the importance of understanding parasocial relationships, authenticity, and the challenges of client expectations. They discuss how influencer crushes can cloud judgment in recruitment, the role of trust in influencer effectiveness, and the need for diverse influencer selection. The conversation also touches on the regulatory aspects of authenticity and the dangers of aspirational marketing, concluding with insights on improving client relationships and decision-making processes. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    29 分