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  • Episode 56: The Art of Sway + Maverick Mindshare: Mastering Influencer Campaigns: Avoiding Common Snafus

    Episode 56: The Art of Sway + Maverick Mindshare: Mastering Influencer Campaigns: Avoiding Common Snafus
    2026/03/02
    This episode dives into common snafus in influencer marketing, focusing on deadlines, communication, and contractual misunderstandings. Hosts Casey and Danielle share real-world examples and practical insights to help brands and influencers navigate these challenges effectively. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    29 分
  • Episode 55: The Art of Sway + Maverick Mindshare: The Bright Side of Influencer Marketing: Embracing Positivity

    Episode 55: The Art of Sway + Maverick Mindshare: The Bright Side of Influencer Marketing: Embracing Positivity
    2026/02/23
    In the fast-paced world of influencer marketing, it’s easy to get bogged down by the negative noise. But what if we shifted our focus to the positive changes and opportunities emerging within this space? In this post, we’ll explore several uplifting insights from a recent conversation with industry experts Danielle Wiley and Casey Benedict, highlighting the breakthroughs and benefits of influencer marketing today. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 分
  • Episode 54: The Art of Sway + Maverick Mindshare: The Influencer Marketing Debate: Is It Dead?

    Episode 54: The Art of Sway + Maverick Mindshare: The Influencer Marketing Debate: Is It Dead?
    2026/02/16
    In this conversation, Danielle Wiley and Casey Benedict explore the evolving landscape of influencer marketing, discussing its current state, misconceptions, and the transition from influencers to creators. They delve into the challenges faced by the industry, the importance of authenticity, and the need for adaptation in marketing strategies. The discussion also touches on the impact of AI and the necessity for genuine connections in influencer partnerships, concluding with a commitment to focus on positive aspects in future conversations. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 分
  • Episode 53: The Art of Sway + Maverick Mindshare: Influencer Ambassador Programs: Are They Worth It?

    Episode 53: The Art of Sway + Maverick Mindshare: Influencer Ambassador Programs: Are They Worth It?
    2026/02/09
    In this conversation, Danielle Wiley and Casey Benedict explore the complexities of influencer marketing, particularly focusing on the effectiveness and pitfalls of long-term ambassador programs. They discuss the importance of understanding brand needs, the balance between one-off campaigns and long-term partnerships, and the significance of building relationships with influencers. The dialogue emphasizes that while ambassador programs can be beneficial, they are not necessary for every brand and can lead to challenges if not approached thoughtfully. The speakers advocate for a more nuanced understanding of influencer marketing strategies, encouraging brands to consider their unique circumstances before committing to long-term contracts. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 分
  • Episode 52: The Art of Sway + Maverick Mindshare: Do Influencer Tiers Still Matter?

    Episode 52: The Art of Sway + Maverick Mindshare: Do Influencer Tiers Still Matter?
    2026/01/26
    In this conversation, Danielle Wiley and Casey Benedict explore the complexities of influencer marketing, discussing various aspects such as the differences between platforms like YouTube and TikTok, the importance of content quality, and the challenges of influencer compensation. They delve into the metrics that matter, the nuances of influencer tiers, and the impact of brand trust on influencer partnerships. The discussion highlights the evolving landscape of digital marketing and the strategies that can lead to successful campaigns. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    32 分
  • Episode 51: The Art of Sway + Maverick Mindshare: Horror Stories from the Influencer Trenches

    Episode 51: The Art of Sway + Maverick Mindshare: Horror Stories from the Influencer Trenches
    2026/01/19
    In this conversation, Danielle Wiley and Casey Benedict explore the complexities of influencer marketing, focusing on the challenges posed by influencer contracts and the often tumultuous relationships between agencies and influencers. They share personal horror stories from their experiences, highlighting the importance of professionalism, clear communication, and the role of talent managers in navigating these relationships. The discussion emphasizes the need for accountability and the impact of negative experiences on agency operations, while also hinting at the potential for future discussions on the topic. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 分
  • Episode 50: The Art of Sway + Maverick Mindshare: Contracts and Ethics in Influencer Marketing

    Episode 50: The Art of Sway + Maverick Mindshare: Contracts and Ethics in Influencer Marketing
    2026/01/12
    In this conversation, Danielle Wiley and Casey Benedict discuss the complexities of influencer marketing, particularly focusing on contractual obligations and the ethical considerations surrounding influencer partnerships. They reflect on the importance of professionalism, the different standards applied to influencers compared to traditional media, and the need for brands to foster positive relationships with influencers. The discussion also touches on the evolving nature of social media algorithms and the implications for content longevity. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 分
  • Episode 49: The Art of Sway + Maverick Mindshare: Navigating Influencer Marketing Holiday Challenges

    Episode 49: The Art of Sway + Maverick Mindshare: Navigating Influencer Marketing Holiday Challenges
    2025/12/15
    In this conversation, Danielle Wiley and Casey Benedict reflect on the challenges and strategies of marketing during the holiday season. They discuss the importance of timing in launching campaigns, the dynamics of influencer relationships, and the impact of budget constraints on marketing strategies. The conversation emphasizes the need for creativity under pressure and the value of agency expertise in navigating these complexities, especially during a busy time of year. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    26 分