『The Art of Sway』のカバーアート

The Art of Sway

The Art of Sway

著者： Danielle Wiley Sway Group CEO
無料で聴く

今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.© 2023 The Art of Sway Danielle Wiley, Sway Group CEO マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
エピソード
  • Episode 63: The Art of Sway + Maverick Mindshare: The Hidden Costs of Influencer Gifting and Gamification

    Episode 63: The Art of Sway + Maverick Mindshare: The Hidden Costs of Influencer Gifting and Gamification
    2026/05/04
    This episode explores the evolving landscape of influencer marketing, focusing on the trend of brands trying to get free content from influencers through schemes like gifting and gamification. It critically examines the implications for influencers, brands, and the industry at large, emphasizing the importance of fair compensation and authentic community building. Learn more about your ad choices. Visit megaphone.fm/adchoices
    続きを読む 一部表示
    26 分
  • Episode 62: The Art of Sway + Maverick Mindshare: The Hidden Layers of Influencer Campaigns: Managers, Brokers, and Creators

    Episode 62: The Art of Sway + Maverick Mindshare: The Hidden Layers of Influencer Campaigns: Managers, Brokers, and Creators
    2026/04/27
    This episode revisits the evolving landscape of influencer management, exploring the complexities of working with managers, brokers, and creators. It offers insights into communication best practices, managing relationships, and navigating industry shifts to optimize campaign success. Learn more about your ad choices. Visit megaphone.fm/adchoices
    続きを読む 一部表示
    30 分
  • Episode 61: The Art of Sway + Maverick Mindshare: Measuring Success in Influencer Marketing: Beyond Vanity Metrics

    Episode 61: The Art of Sway + Maverick Mindshare: Measuring Success in Influencer Marketing: Beyond Vanity Metrics
    2026/04/20
    This episode explores the evolving landscape of influencer marketing, focusing on measurement, accountability, and the industry's readiness for new standards. Danielle Wiley and Casey Benedict share insights on how to effectively measure success, the importance of qualitative data, and the future of influencer marketing in a data-driven world. Learn more about your ad choices. Visit megaphone.fm/adchoices
    続きを読む 一部表示
    30 分
まだレビューはありません