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The Art of Sway

The Art of Sway

著者： Danielle Wiley Sway Group CEO
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 Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.© 2023 The Art of Sway Danielle Wiley, Sway Group CEO マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Episode 49: The Art of Sway + Maverick Mindshare: Navigating Influencer Marketing Holiday Challenges

    Episode 49: The Art of Sway + Maverick Mindshare: Navigating Influencer Marketing Holiday Challenges
    2025/12/15
    In this conversation, Danielle Wiley and Casey Benedict reflect on the challenges and strategies of marketing during the holiday season. They discuss the importance of timing in launching campaigns, the dynamics of influencer relationships, and the impact of budget constraints on marketing strategies. The conversation emphasizes the need for creativity under pressure and the value of agency expertise in navigating these complexities, especially during a busy time of year. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    26 分
  • Episode 48: The Art of Sway + Maverick Mindshare: 2026 Influencer Marketing Predictions

    Episode 48: The Art of Sway + Maverick Mindshare: 2026 Influencer Marketing Predictions
    2025/12/08
    In this conversation, Danielle Wiley and Casey Benedict discuss the challenges of year-end client demands, the evolving landscape of marketing predictions for 2026, and the importance of creative concepts in influencer marketing. They explore the shift towards lo-fi content, the rise of creators building their own communities, and the anticipated comeback of long-form content. The discussion also touches on the trend of social-first product drops and the need for brands to adapt to these changes in the marketing ecosystem. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    34 分
  • Episode 47: The Art of Sway + Maverick Mindshare: Gratitude and Reflection: A Thanksgiving Special

    Episode 47: The Art of Sway + Maverick Mindshare: Gratitude and Reflection: A Thanksgiving Special
    2025/11/24
    In this engaging conversation, Casey Benedict and Danielle Wiley reflect on gratitude, the impact of social media on parenting, and the evolution of their careers. They discuss the importance of community, continuous learning, and the relationships they've built in the marketing industry. The conversation also touches on their Thanksgiving traditions, highlighting the joy of culinary experiences and family gatherings. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 分
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