『The Art of Sway』のカバーアート

The Art of Sway

The Art of Sway

著者： Danielle Wiley Sway Group CEO
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Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.© 2023 The Art of Sway Danielle Wiley, Sway Group CEO マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Episode 70: The Art of Sway + Maverick Mindshare: Diving into the Creator Effectiveness Playbook

    Episode 70: The Art of Sway + Maverick Mindshare: Diving into the Creator Effectiveness Playbook
    2026/07/06
    In this episode, Danielle Wiley and Casey Benedict discuss the latest research on influencer marketing, emphasizing the importance of brand fit, creative quality, and strategic planning to maximize brand memory lift and campaign effectiveness. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    34 分
  • Episode 69: The Art of Sway + Maverick Mindshare: Insights from Watching Cannes from Afar

    Episode 69: The Art of Sway + Maverick Mindshare: Insights from Watching Cannes from Afar
    2026/06/29
    In this episode, Danielle Wiley and Casey Benedict delve into the latest trends and debates from the Cannes conference, exploring authenticity, vanity metrics, influencer discovery, and the evolving landscape of influencer marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 分
  • Episode 68: The Art of Sway + Maverick Mindshare: The Return of Long-Form Influencer Content: Building Trust in a Digital Age

    Episode 68: The Art of Sway + Maverick Mindshare: The Return of Long-Form Influencer Content: Building Trust in a Digital Age
    2026/06/22
    In this episode, Danielle Wiley and Casey Benedict explore the resurgence of long-form content, its importance in building trust and authority, and how brands and creators can leverage multiple channels for effective storytelling and marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 分
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