『The Art of Sway』のカバーアート

The Art of Sway

The Art of Sway

著者： Danielle Wiley Sway Group CEO
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概要

 Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.© 2023 The Art of Sway Danielle Wiley, Sway Group CEO マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
エピソード
  • Episode 56: The Art of Sway + Maverick Mindshare: Mastering Influencer Campaigns: Avoiding Common Snafus

    Episode 56: The Art of Sway + Maverick Mindshare: Mastering Influencer Campaigns: Avoiding Common Snafus
    2026/03/02
    This episode dives into common snafus in influencer marketing, focusing on deadlines, communication, and contractual misunderstandings. Hosts Casey and Danielle share real-world examples and practical insights to help brands and influencers navigate these challenges effectively. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    29 分
  • Episode 55: The Art of Sway + Maverick Mindshare: The Bright Side of Influencer Marketing: Embracing Positivity

    Episode 55: The Art of Sway + Maverick Mindshare: The Bright Side of Influencer Marketing: Embracing Positivity
    2026/02/23
    In the fast-paced world of influencer marketing, it’s easy to get bogged down by the negative noise. But what if we shifted our focus to the positive changes and opportunities emerging within this space? In this post, we’ll explore several uplifting insights from a recent conversation with industry experts Danielle Wiley and Casey Benedict, highlighting the breakthroughs and benefits of influencer marketing today. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 分
  • Episode 54: The Art of Sway + Maverick Mindshare: The Influencer Marketing Debate: Is It Dead?

    Episode 54: The Art of Sway + Maverick Mindshare: The Influencer Marketing Debate: Is It Dead?
    2026/02/16
    In this conversation, Danielle Wiley and Casey Benedict explore the evolving landscape of influencer marketing, discussing its current state, misconceptions, and the transition from influencers to creators. They delve into the challenges faced by the industry, the importance of authenticity, and the need for adaptation in marketing strategies. The discussion also touches on the impact of AI and the necessity for genuine connections in influencer partnerships, concluding with a commitment to focus on positive aspects in future conversations. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 分
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