In this episode of The Alchemy of Success, author Sarah McCrum joins me for a conversation that explores our relationship with money through the lenses of energy, intuition, and awareness.

We move beyond traditional conversations around money mindset and into a more nuanced understanding of how money operates within both business and life. Sarah shares her perspective on money as an energetic exchange, and how fear, control, and unconscious patterns can shape financial outcomes in ways many founders don’t initially recognize.

We also discuss her book Love Money, Money Loves You, and the experiences that led her to write it — including business challenges, personal shifts, and the process of developing a more conscious and grounded relationship with wealth.

This conversation offers an alternative way of thinking about money, one that integrates well-being, intuition, and long-term sustainability into how we build and grow.

In this episode, we explore:

• Rethinking money mindset through the lens of energy and awareness
• How fear and control can shape financial decisions and outcomes
• The relationship between intuition and wealth creation
• Building a more conscious and sustainable relationship with money
• Integrating well-being into business and financial growth

Timestamps:00:00 Podcast Intro
01:00 Episode Intro
05:07 Introduction to Money as Energy
08:06 The Journey of Writing Love Money, Money Loves You
11:06 Experiencing Business Failure and Channeling Messages
14:10 Applying the Book’s Principles in Real Life
17:00 Transforming Relationships with Money
20:00 The Role of Well-Being in Wealth Creation
23:13 Real-Life Success Stories from Coaching
25:58 Key Principles for a Healthy Relationship with Money
29:16 Understanding Wealth Beyond Money
32:05 The Intersection of Money and Spirituality
34:57 The Impact of the Book on Readers
38:06 Conclusion and Final Thoughts
45:30 Season Two Wrap-Up and Future Insights

Resources Mentioned:
Love Money, Money Loves You by Sarah McCrum

GuestSarah McCrum is an author and speaker focused on transforming how individuals and founders relate to money, integrating principles of energy, awareness, and well-being into financial growth and decision-making.

Website: sarahmccrum.comIG: @SarahMcCrum

HostTrinity Rose — Brand, Marketing and Business StrategistWebsite: illumeconsultingstudio.comInstagram: @illumeconsultingstudio

Produced ByProducer: Quentin SelfExecutive Producer: Alicia Liu

SponsorThis episode is brought to you by Lavender & Truffles — a modern wellness brand creating plant-based, dairy-free ice cream made with clean ingredients and thoughtful sourcing.

In this episode of The Alchemy of Success, Ariela Kiradjian joins us for an In Session episode where we explore the deeper layers shaping her feelings around self-worth in the fundraising process as a founder.

The conversation also touches on the realities of raising capital as a female founder, and how internal patterns can influence investor relationships and decision-making.

We move through the challenges she’s faced in raising capital, and how dynamics with investors, men, and even family begin to mirror internal patterns around worthiness, approval, and belonging. The conversation opens up a broader look at how these patterns can shape decision-making, negotiation, and leadership.

Through the lenses of astrology, subconscious patterning, and business strategy, we unpack what it looks like to shift those dynamics — from proving to choosing, from overextending to holding clear boundaries, and from external validation to inner authority.

This is a nuanced conversation about the intersection of personal history and business — and what becomes available when those two are brought into awareness.

In this episode, we explore:

• The emotional and relational dynamics that can surface when raising capital

• How patterns with family and early relationships show up in business

• The role of boundaries in investor and partnership decisions

• Moving from external validation to internal authority

• Using astrology as a tool for self-awareness and pattern recognition

Timestamps:
00:00 Guest Clip
00:18 Podcast Intro
00:54 Episode Intro
03:14 And the session begins
09:05 Exploring Worthiness and Imposter Syndrome
15:18 Understanding Family Dynamics and Their Impact
21:10 The Role of Inner Authority in Self-Worth
27:21 Gender Dynamics in Business and Fundraising
29:21 Navigating Gender Dynamics in Professional Spaces
32:36 Proving Worth: The Intersection of Gender and Relationships
34:51 Investors and Personal Connections: The Importance of Vibe
37:50 Choosing Your Path: Empowerment in Relationships and Investments
41:05 Healing Patterns: Codependency and Boundaries
43:26 Setting Healthy Boundaries: A New Approach
46:27 The Importance of Self-Awareness in Investor Meetings
52:14 Lessons Learned: Growth Through Experience
55:43 Outro

Resources Mentioned:

• Cues: Master the Secret Language of Charismatic Communication by Vanessa Van Edwards

Ariela Kiradjian is the founder of BLLA and is currently navigating the complexities of building and funding a business while doing the deeper work of understanding the internal patterns that shape leadership, investor relationships, and decision-making.

HOST:

Trinity Rose — Brand, Marketing and Business Strategist

Website: illumeconsultingstudio.com

Instagram: @illumeconsultingstudio

IN SESSION CO HOSTS:

⁠Gabrielle Perez ⁠— therapeutic astrologer⁠Shannon Kim⁠ — Intuitive & Certified hypnotherapist

PRODUCED BY

Producer: Quentin Self

Executive Producer: Alicia Lui

SPONSOR
This episode is brought to you by Lavender & Truffles — a modern wellness brand creating plant-based, dairy-free ice cream made with clean ingredients and thoughtful sourcing. You can enjoy 20% off your order with code SUCCESS20.

In this conversation, Trinity Rose, Brand, Marketing + Business Strategist, sits down with Rory Reich to explore his path from a long career at Microsoft into the world of coaching, energy medicine, and holistic leadership.

Rory reflects on the turning points that led him away from traditional corporate success and toward a more introspective path focused on mindfulness, energy work, and inner alchemy. He shares how his experiences in leadership and coaching gradually opened the door to a deeper exploration of consciousness, healing, and personal transformation.

The conversation touches on trust, surrender, and the often unexpected ways people find themselves stepping into a different chapter of life and work.

GUEST:

Rory Reich

Website:.roryreich.com
Instagram: @roryreich

Book: https://www.amazon.com/dp/1683092414

Radio Show: https://soundcloud.com/rory-reich/sets/the-conscious-coaching-hour

HOST

Trinity Rose — Brand Builder + Integrative Business Strategist
Website: illumeconsultingstudio.com
Instagram: @illumeconsultingstudio

Substack: illumeconsultingstudio.substack.com

Produced by Trinity Rose
Executive Producer Alicia Lui

SPONSORED BY

Lavender & Truffles
Plant-based ice cream made with intention and care.
https://lavenderandtruffles.com

Use code SUCCESS20 for 20% off your order.

In Part Two of this conversation, Trinity Rose, Brand, Marketing + Business Strategist, continues her dialogue with Alicia Liu — founder of Lavender & Truffles — to explore the realities of launching and growing a luxury vegan ice cream brand.

Alicia shares what it meant to start her company during COVID after being furloughed, and how timing, age, and experience shaped her approach to entrepreneurship. The conversation moves into luxury branding, strategic distribution, fundraising models, and the discipline required to grow a product-based business without compromising financial integrity or brand positioning.

They also discuss patience, scarcity psychology in luxury marketing, and the importance of aligning with partners who support long-term vision over short-term acceleration.

Timestamps / Chapters

00:00 Guest Clip00:21 Podcast Intro00:57 Episode Intro02:13 Starting a Business in Your 50s09:30 Timing and Opportunity10:59 Luxury Branding in the Ice Cream Category12:28 Patience and Strategic Growth15:10 Scarcity Psychology in Luxury Marketing15:58 Navigating Fundraising While Protecting Vision20:11 Debt-Driven Fundraising Models25:57 The Evolution of Growth Strategy32:44 Challenges in Raising Capital36:49 Entrepreneurship and Personal Growth37:04 Outro

Guest Info

Alicia Liu — founder of Lavender & Truffles, a luxury vegan ice cream and wellness brand rooted in clean ingredients and intentional growth.

Website: lavenderandtruffles.com Instagram: @lavenderandtruffles

Host Info

Trinity Rose — Brand Builder + Integrative Business StrategistWebsite: illumeconsultingstudio.comInstagram: @illumeconsultingstudio

Produced By

Executive Produced by Alicia Lui

Sponsored By

Lavender & Truffles
https://lavenderandtruffles.com

Use code SUCCESS20 for 20% off your order.

In this conversation, Trinity Rose, Brand, Marketing + Business Strategist, sits down with Alicia Liu — founder of Lavender & Truffles — to explore her path from luxury fashion and e-commerce into the food industry and consumer packaged goods. Before launching her plant-based, clean-ingredient wellness brand, Alicia worked across multiple luxury fashion houses and later with brands including Century 21, Miss Sixty, and Amazon Fashion.

Alicia shares how her early experiences in fashion shaped her understanding of brand, process, and operations — and how a personal health journey led her to build a company rooted in clean ingredients and wellness. She speaks candidly about the realities of launching and scaling a product-based business, the operational demands of CPG, and the role of community and relationships in navigating entrepreneurship.

The conversation also traces her evolving definition of success — from personal ambition to leadership, team support, and long-term alignment.

Timestamps / Chapters

00:00 Podcast Intro

03:13 Interview Begins

05:44 From Fashion to Food

08:38 Experiences in High-End Fashion

11:29 Transitioning into Entrepreneurship

14:11 Building an Intimate Lifestyle Brand

16:26 The Evolution of E-commerce in Fashion

19:13 The Shift to Food and Culinary Passion

26:53 An Unconventional Path into Culinary Arts

29:07 Family Influence and Early Culinary Roots

32:06 Work Ethic and the Importance of Process

37:01 The Birth of Lavender & Truffles

40:24 Health Journey and Clean Ingredients

45:32 Navigating the Consumer Packaged Goods Industry

47:30 Community and Relationships in Entrepreneurship

49:07 Redefining Success and Leadership

Guest Info

Alicia Liu — entrepreneur and founder of Lavender & Truffles, a clean consumer packaged goods brand rooted in wellness and high-quality ingredients.

Website: https://lavenderandtruffles.com

Instagram: @lavenderandtruffles

Host Info

Trinity Rose — Brand Builder + Integrative Business Strategist

Website: illumeconsultingstudio.com

Instagram: @illumeconsultingstudio

Explore Trinity’s Embodied Branding Course:

https://www.illumeconsultingstudio.com/embodied-branding

The Alchemy of Success

Produced By

Quentin Self

Executive Produced by Alicia Liu

Sponsored By

Lavender & Truffles

Plant-based ice cream made with intention and care.

https://lavenderandtruffles.com

Use code SUCCESS20 for 20% off your order.

In this engaging conversation, Trinity Rose, Brand, Marketing + Business Strategist, interviews David Dayan Fisher—an evolutionist, actor, author, and artist—on his path from a troubled childhood in England, through London’s club scene, to pursuing his dreams in Hollywood, and ultimately finding inner peace through spiritual psychology.

David reflects on the impact of childhood trauma, family dynamics, and the pursuit of external validation, alongside the lesser-discussed emotional and psychological complexities that can accompany visibility and success. He speaks candidly about fame, personal loss, and the inner reckoning that led him toward emotional healing, spiritual inquiry, and a redefinition of success rooted in alignment rather than achievement.

Timestamps / Chapters

00:00 Childhood Memories and Trauma

03:01 Sibling Support and Shared Experiences

06:03 Understanding Childhood Perceptions

08:58 The Impact of Sensitivity and Fear

12:00 Transition to Acting and Early Career

14:50 Life in Clubland and Drug Culture

17:50 Finding Passion in Acting

20:59 Visibility, Validation, and Success

23:56 The Big Break: National Treasure

27:01 Parental Approval and Personal Validation

30:24 The Awakening Moment

31:48 Reinventing Identity

33:36 The Journey of Self-Discovery

35:08 The Power of Inner Work

38:56 Transformation Through Adversity

41:06 The Ripple Effect of Forgiveness

43:41 Emergence of a New Path

48:28 Redefining Success

54:30 The Map and the Manual

Guest Info

David Dayan Fisher — evolutionist, actor, author, and artist.

Instagram: @daviddayanfisher

Host Info

Trinity Rose — Brand Builder + Integrative Business Strategist

Website: illumeconsultingstudio.com

Instagram: @illumeconsultingstudio

Produced By

The Alchemy of Success

Produced by Trinity Rose

Executive Produced by Alicia Liu

Sponsored By

Lavender & Truffles

https://lavenderandtruffles.com

Use code SUCCESS20 for 20% off your order.

In this inaugural In Session episode, Trinity Rose is joined by Gabrielle Perez and Shannon Kim to offer real-time, multidimensional guidance to Yvonne Hernandez, who brings a pressing business challenge into the session: inconsistent income.

Yvonne shares her desire for greater financial stability to support her family, alongside the physical and emotional toll of hustle culture, including burnout and vitiligo. As the session unfolds, Trinity provides strategic and practical business guidance, while Gabrielle and Shannon explore astrological patterns, subconscious dynamics, and nervous-system considerations that may be influencing Yvonne’s relationship with money, visibility, and growth.

Together, the group works through aligned strategies for income consistency—focusing on simplified marketing, clearer financial targets, potential collaborations, and sustainable revenue models—while honoring Yvonne’s values, health, and long-term mission to teach meditation to children.

This In Session episode offers a grounded, holistic look at business growth, burnout recovery, and creating financial stability without sacrificing well-being.

Timestamps / Chapters

00:00 Introduction + Business Challenge
05:50 Burnout, Health + Releasing Hustle Conditioning
08:37 Mission-Driven Work: Teaching Meditation to Children
11:48 Income Goals + Marketing Strategy Exploration
14:33 Astrology, Money Patterns + Self-Worth
17:58 Community Support + Business Expansion
20:31 Setting Tangible Goals + Trust Building
23:40 Revenue Models + Pricing Conversations
26:34 Collaborations + Focused Marketing Channels
29:39 Future Opportunities + Creative Direction
32:42 Closing Reflections
38:05 Acknowledgments
38:38 Listener Engagement + Community Building

GUEST INFO:

Yvonne Hernandez is a meditation educator focused on teaching mindfulness and emotional regulation to children, with a long-term mission to reach one million kids. Her work centers on holistic healing, self-care, and sustainable impact.

IN SESSION GUIDES:

Gabrielle Perez — therapeutic astrologer
Shannon Kim — licensed hypnotherapist

HOST:

Trinity Rose — Brand Builder + Integrative Business StrategistWebsite: illumeconsultingstudio.comInstagram: @illumeconsultingstudio

PRODUCED BY Producer: Trinity Rose

Executive Producer: Alicia Lui

SPONSORED BY:

Lavender & Truffles
Handcrafted, small-batch chocolates made with intention and care.

Seasoned Business Strategist Trinity Rose sits down with executive TV producer Danielle Stokdyk—creative partner to some of television's most talented showrunners—for a candid conversation about the art of storytelling, producing hit television shows, and the spiritual practices that keep her grounded in an industry that never stops moving.

In this episode, Danielle shares her journey from childhood internships in Hollywood to becoming an executive producer running production companies and overseeing Emmy-nominated shows.

Learn why great writing and storytelling require deep vulnerability, how to give effective creative notes with kindness, and why comedy might be some of the most healing and important work one can do. Danielle opens up about being a self-described people pleaser, learning to set boundaries, taking safe risks, and how meditation and spiritual practices have transformed her approach to work-life balance.

We also discuss the cultural phenomenon of the Telepathy Tapes podcast, why it resonated with millions, and how stories that expand our faith into something greater are needed now more than ever.

TIME STAMPS

[00:01] Opening: The vulnerability required for great creative work

[01:18] Welcome to Season 2 and introducing new In Session episodes

[03:10] Meet Danielle Stokdike: Executive TV producer and creative doula

[04:22] Pronouncing Stokdike and discovering her IMDB

[05:13] What does an executive producer actually do?

[06:19] Little Danielle: Always had a big imagination and loved stories

[07:45] The hierarchy of TV writers and how television production works

[09:48] Partnering with showrunners and overseeing development

[12:47] From acting to producing: Finding her calling in high school theater

[14:11] Childhood game-changer: Visiting the set of Charlie's Angels at age 9

[15:19] Why Danielle doesn't crave the spotlight

[16:41] The satisfaction of checklists vs. the endless rewrites of writing

[17:51] The art of giving creative notes: Being honest and kind with vulnerable writers

[21:47] Learning you don't always have to have the answer right away

[23:00] Being "unapologetically yourself" - what it really means

[26:28] Not wanting to go back to proving herself - enjoying where she is now

[27:00] How spirituality and meditation calm the Type-A go-go-go energy

[30:02] Taking risks: Courageous vs. truly scary risks that require trust

[32:31] Defining success: Loving both your personal life and your work

[35:57] Getting grumpy when overwhelmed and learning to set boundaries

[37:56] The hard truth about being a people pleaser

[40:07] ADHD and hyper-focus: Only on things you really love doing

[41:30] The Telepathy Tapes: Introduction to the phenomenon

[43:32] Why The Telepathy Tapes blew Danielle's mind and restored her faith

[45:32] Non-speaking autistic children, telepathy, and the Hill

[46:54] Why we all need stories of connection and faith right now

[48:38] Making people laugh is noble work: Why c

SPONSORED BY:

This episode is sponsored by Lavender and Truffles, a modern ice cream brand redefining indulgence with wellness in mind. Enjoy 20% off their online shop with code SUCCESS20. https://www.lavenderandtruffles.com/

PRODUCED BY:

Executive Producer: Alicia Liu

CONNECT:

Subscribe to The Alchemy of Success wherever you listen to podcasts, and stay tuned for our new In Session episodes featuring live guidance with therapeutic astrologer Gabrielle Perez and intuitive hypnotherapist Shannon Kim.

Share this episode with someone who needs a reminder that making people laugh—or simply creating from an authentic place—is truly noble work.