In this episode of The Alchemy of Success, author Sarah McCrum joins me for a conversation that explores our relationship with money through the lenses of energy, intuition, and awareness.

We move beyond traditional conversations around money mindset and into a more nuanced understanding of how money operates within both business and life. Sarah shares her perspective on money as an energetic exchange, and how fear, control, and unconscious patterns can shape financial outcomes in ways many founders don’t initially recognize.

We also discuss her book Love Money, Money Loves You, and the experiences that led her to write it — including business challenges, personal shifts, and the process of developing a more conscious and grounded relationship with wealth.

This conversation offers an alternative way of thinking about money, one that integrates well-being, intuition, and long-term sustainability into how we build and grow.

In this episode, we explore:

• Rethinking money mindset through the lens of energy and awareness
• How fear and control can shape financial decisions and outcomes
• The relationship between intuition and wealth creation
• Building a more conscious and sustainable relationship with money
• Integrating well-being into business and financial growth

Timestamps:00:00 Podcast Intro
01:00 Episode Intro
05:07 Introduction to Money as Energy
08:06 The Journey of Writing Love Money, Money Loves You
11:06 Experiencing Business Failure and Channeling Messages
14:10 Applying the Book’s Principles in Real Life
17:00 Transforming Relationships with Money
20:00 The Role of Well-Being in Wealth Creation
23:13 Real-Life Success Stories from Coaching
25:58 Key Principles for a Healthy Relationship with Money
29:16 Understanding Wealth Beyond Money
32:05 The Intersection of Money and Spirituality
34:57 The Impact of the Book on Readers
38:06 Conclusion and Final Thoughts
45:30 Season Two Wrap-Up and Future Insights

Resources Mentioned:
Love Money, Money Loves You by Sarah McCrum

GuestSarah McCrum is an author and speaker focused on transforming how individuals and founders relate to money, integrating principles of energy, awareness, and well-being into financial growth and decision-making.

Website: sarahmccrum.comIG: @SarahMcCrum

HostTrinity Rose — Brand, Marketing and Business StrategistWebsite: illumeconsultingstudio.comInstagram: @illumeconsultingstudio

Produced ByProducer: Quentin SelfExecutive Producer: Alicia Liu

SponsorThis episode is brought to you by Lavender & Truffles — a modern wellness brand creating plant-based, dairy-free ice cream made with clean ingredients and thoughtful sourcing.

In this episode of The Alchemy of Success, Ariela Kiradjian joins us for an In Session episode where we explore the deeper layers shaping her feelings around self-worth in the fundraising process as a founder.

The conversation also touches on the realities of raising capital as a female founder, and how internal patterns can influence investor relationships and decision-making.

We move through the challenges she’s faced in raising capital, and how dynamics with investors, men, and even family begin to mirror internal patterns around worthiness, approval, and belonging. The conversation opens up a broader look at how these patterns can shape decision-making, negotiation, and leadership.

Through the lenses of astrology, subconscious patterning, and business strategy, we unpack what it looks like to shift those dynamics — from proving to choosing, from overextending to holding clear boundaries, and from external validation to inner authority.

This is a nuanced conversation about the intersection of personal history and business — and what becomes available when those two are brought into awareness.

In this episode, we explore:

• The emotional and relational dynamics that can surface when raising capital

• How patterns with family and early relationships show up in business

• The role of boundaries in investor and partnership decisions

• Moving from external validation to internal authority

• Using astrology as a tool for self-awareness and pattern recognition

Timestamps:
00:00 Guest Clip
00:18 Podcast Intro
00:54 Episode Intro
03:14 And the session begins
09:05 Exploring Worthiness and Imposter Syndrome
15:18 Understanding Family Dynamics and Their Impact
21:10 The Role of Inner Authority in Self-Worth
27:21 Gender Dynamics in Business and Fundraising
29:21 Navigating Gender Dynamics in Professional Spaces
32:36 Proving Worth: The Intersection of Gender and Relationships
34:51 Investors and Personal Connections: The Importance of Vibe
37:50 Choosing Your Path: Empowerment in Relationships and Investments
41:05 Healing Patterns: Codependency and Boundaries
43:26 Setting Healthy Boundaries: A New Approach
46:27 The Importance of Self-Awareness in Investor Meetings
52:14 Lessons Learned: Growth Through Experience
55:43 Outro

Resources Mentioned:

• Cues: Master the Secret Language of Charismatic Communication by Vanessa Van Edwards

Ariela Kiradjian is the founder of BLLA and is currently navigating the complexities of building and funding a business while doing the deeper work of understanding the internal patterns that shape leadership, investor relationships, and decision-making.

HOST:

Trinity Rose — Brand, Marketing and Business Strategist

Website: illumeconsultingstudio.com

Instagram: @illumeconsultingstudio

IN SESSION CO HOSTS:

⁠Gabrielle Perez ⁠— therapeutic astrologer⁠Shannon Kim⁠ — Intuitive & Certified hypnotherapist

PRODUCED BY

Producer: Quentin Self

Executive Producer: Alicia Lui

SPONSOR
This episode is brought to you by Lavender & Truffles — a modern wellness brand creating plant-based, dairy-free ice cream made with clean ingredients and thoughtful sourcing. You can enjoy 20% off your order with code SUCCESS20.

In this conversation, Trinity Rose, Brand, Marketing + Business Strategist, sits down with Rory Reich to explore his path from a long career at Microsoft into the world of coaching, energy medicine, and holistic leadership.

Rory reflects on the turning points that led him away from traditional corporate success and toward a more introspective path focused on mindfulness, energy work, and inner alchemy. He shares how his experiences in leadership and coaching gradually opened the door to a deeper exploration of consciousness, healing, and personal transformation.

The conversation touches on trust, surrender, and the often unexpected ways people find themselves stepping into a different chapter of life and work.

GUEST:

Rory Reich

Website:.roryreich.com
Instagram: @roryreich

Book: https://www.amazon.com/dp/1683092414

Radio Show: https://soundcloud.com/rory-reich/sets/the-conscious-coaching-hour

HOST

Trinity Rose — Brand Builder + Integrative Business Strategist
Website: illumeconsultingstudio.com
Instagram: @illumeconsultingstudio

Substack: illumeconsultingstudio.substack.com

Produced by Trinity Rose
Executive Producer Alicia Lui

SPONSORED BY

Lavender & Truffles
Plant-based ice cream made with intention and care.
https://lavenderandtruffles.com

Use code SUCCESS20 for 20% off your order.