In this episode of The Alchemy of Success, author Sarah McCrum joins me for a conversation that explores our relationship with money through the lenses of energy, intuition, and awareness.

We move beyond traditional conversations around money mindset and into a more nuanced understanding of how money operates within both business and life. Sarah shares her perspective on money as an energetic exchange, and how fear, control, and unconscious patterns can shape financial outcomes in ways many founders don’t initially recognize.

We also discuss her book Love Money, Money Loves You, and the experiences that led her to write it — including business challenges, personal shifts, and the process of developing a more conscious and grounded relationship with wealth.

This conversation offers an alternative way of thinking about money, one that integrates well-being, intuition, and long-term sustainability into how we build and grow.

In this episode, we explore:

• Rethinking money mindset through the lens of energy and awareness
• How fear and control can shape financial decisions and outcomes
• The relationship between intuition and wealth creation
• Building a more conscious and sustainable relationship with money
• Integrating well-being into business and financial growth

Timestamps:

00:00 Podcast Intro
01:00 Episode Intro
05:07 Introduction to Money as Energy
08:06 The Journey of Writing Love Money, Money Loves You
11:06 Experiencing Business Failure and Channeling Messages
14:10 Applying the Book’s Principles in Real Life
17:00 Transforming Relationships with Money
20:00 The Role of Well-Being in Wealth Creation
23:13 Real-Life Success Stories from Coaching
25:58 Key Principles for a Healthy Relationship with Money
29:16 Understanding Wealth Beyond Money
32:05 The Intersection of Money and Spirituality
34:57 The Impact of the Book on Readers
38:06 Conclusion and Final Thoughts
45:30 Season Two Wrap-Up and Future Insights

Resources Mentioned:
Love Money, Money Loves You by Sarah McCrum

GuestSarah McCrum is an author and speaker focused on transforming how individuals and founders relate to money, integrating principles of energy, awareness, and well-being into financial growth and decision-making.

Website: sarahmccrum.com

IG: @SarahMcCrum

Host

Trinity Rose — Integrative Business Strategist and Advisor to early-stage founders

Website: illumeconsultingstudio.com

Instagram: @illumeconsultingstudio

Produced ByProducer: Quentin SelfExecutive Producer: Alicia Liu

SponsorThis episode is brought to you by Lavender & Truffles — a modern wellness brand creating plant-based, dairy-free ice cream made with clean ingredients and thoughtful sourcing.