Your brand is your business’s most valuable asset - but is it really protected?

In my latest podcast, I sit down with Binh Rey, Trademark Attorney & General Manager of Applied Marks, who has personally managed over 2,500 trademark applications. With 13+ years in trademarks and 15 years in marketing, Binh brings a unique commercial perspective to protecting brand names.

We cover:
✅ Why registering a company name or ABN does not protect your brand
✅ The difference between wordmarks, logomarks & what’s most powerful for SMEs
✅ What happens when businesses overlook trademarks (and the costly fallout)
✅ Expanding internationally - how to safeguard your brand in new markets
✅ Practical steps & costs for getting started

If you’re building a business with growth in mind, this episode is a must-listen.

Have you trademarked your brand name yet?

Email: binh.rey@appliedmarks.com

Website: www.appliedmarks.com

Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch jenny@jennystilwell.com.au

Remember: Better strategy, better business, better life! See you next time!

In this episode of The 7% Club Podcast, I explore a crucial question for founders and business owners: What makes a business attractive to investors and acquirers?

With a generational wave of business ownership change on the horizon - especially, as many Baby Boomer–led companies prepare for sale - the stakes have never been higher. Whether you’re planning to step back, exit in the next few years, or even considering acquisitions yourself, understanding why buyers buy, is the key to maximising value.

Too many founders wait until they’re ready to sell before thinking about value. By then, it’s often too late to optimise returns. The reality is: acquirers aren’t just buying your revenue or client base - they’re buying opportunity, growth potential, and reduced risk.

I break down the 7 most common reasons investors and acquirers purchase businesses and what you can do now to make your company more attractive.

🔑 Key Takeaways:

1. Access to new markets & customer segments – Buyers may acquire to expand into new regions or niche markets quickly.
2. Intellectual property & proprietary systems – Proven, commercialised IP is a valuable shortcut for buyers.
3. Speed to scale – Acquisition accelerates growth far faster than organic methods.
4. Industry roll-up strategies – Investors consolidate small firms to dominate a market.
5. Client base & recurring revenue – Loyal, compatible clients with annuity income streams increase attractiveness.
6. Distribution channels – Established sales or distribution networks can open new pathways for buyers.
7. Brand value – Strong, trusted brands with sustainable margins are prime acquisition targets.

The time to think about your exit strategy isn’t later - it’s now.

Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch jenny@jennystilwell.com.au

Remember: Better strategy, better business, better life! See you next time!

In this episode of The 7 % Club Podcast, I sit down with Trilby White, a seasoned consultant, business coach, and co-founder of two highly successful veterinary businesses in Hong Kong.

Trilby and her husband left Australia in their early 20s for what they thought would be an adventure in Hong Kong. What followed was the creation of a veterinary practice that grew from a pioneering house-call model to a full-service hospital and online store - ultimately becoming Hong Kong’s largest general practice and a highly attractive acquisition target.

Now the founder of Inicio Consulting, Trilby helps business owners and executives unlock their full potential, drawing on her 25+ years of leadership and entrepreneurship.

This is an inspiring and practical conversation about entrepreneurship, growth, leadership, and creating options for the future.

Listen now to learn how to build a business that not only thrives - but can one day stand on its own without you.

To contact Trilby:

linkedin.com/in/trilby-white-711168b

Websites

• creaturecomforts.com.hk
• eastislandvets.com.hk

Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch jenny@jennystilwell.com.au

Remember: Better strategy, better business, better life! See you next time!

In this episode of The 7% Club Podcast, I dive into one of the most powerful strategic moves a business owner can make: Writing a Book.

I share why a book is far more than a passion project or a nice-to-have. It’s a credibility booster, a clarifier of your intellectual property (IP), and a door opener to new opportunities. From sharing my personal journey of writing two books (and a third in the works) to practical advice on mapping your IP and building a book structure, this episode is packed with insights for any consultant, coach, advisor or agency owner who’s been thinking “one day” they’ll write a book.

If you’re ready to scale your impact, stand out in a crowded market, and finally make sense of all the knowledge sitting in your head - this episode is your starting point.

What You’ll Learn:

• Why writing a book is a strategic business asset, not just a personal goal
• How publishing boosts your authority, visibility and trust
• The unexpected power of clarifying your IP through the book-writing process
• The role of stories and case studies in making your book resonate
• A clear starting point: how to extract and structure your IP into a book
• How to move from “I’ll do it someday” to taking action

📌 Key Takeaways:

• Authority: A book instantly elevates your credibility and sets you apart in your industry.
• IP Clarity: The process helps you distill years of experience into structured, repeatable frameworks.
• Client Attraction: A book pre-sells your expertise and helps prospects self-select before they even contact you.
• Framework First: Don’t start with the writing - start by mapping your IP and refining your core methodologies.
• Keep It Clear: Aim for clarity, not complexity - structure your content around 3–5 big ideas or stages.

Thinking about writing a book? Start with what you already have. Document your frameworks, processes, and client stories. Whether you finish the book or not, the act of getting your IP out of your head and into a structure will transform how you communicate, pitch, and scale.

The 7% Club | A practical & inspiring book for founders and CEOs

Small Business CEO | Better Strategy, Business & Life

The 7% Club audiobook - Jenny Stilwell

If this episode gave you a push to finally start writing your book - or even just start organising your IP - reach out! I’d love to hear your thoughts or answer your questions.

Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch jenny@jennystilwell.com.au

Remember: Better strategy, better business, better life! See you next time!

In this episode, we’re joined by digital marketing strategist and ad specialist Natalie Alaimo, who’s on a mission to free smart, ambitious women from the exhausting cycle of feast-or-famine income, constant content creation, and unpredictable marketing results. We talk about:

• The turning point that led Natalie from organic-only strategies to mastering Facebook & Instagram ads
• Why organic reach is down 30% and what to do instead
• The real purpose of paid ads (hint: it’s not always about the sale)
• How to build marketing funnels that convert - even on a small budget
• Why giving more information doesn’t always lead to more sales
• The biggest mindset blocks female founders face when it comes to selling
• What needs to happen at each stage of the Attract → Nurture → Convert journey
• How to know when your funnel’s not working - and what data to watch
• Why simplifying your offers can accelerate your success
• Natalie’s 3 levels of support (from beginners to scaling CEOs)

🎧 Listen in if you’re ready to:

✔️ Ditch content fatigue
✔️ Stop guessing at marketing
✔️ And finally create predictable income doing work you love

👇 Connect with Natalie Alaimo:

🌐 Website: https://www.nataliealaimo.com
📸 Instagram: @nataliealaimo

💬 Loved this episode?

Share it and tag us!
Or leave a review and tell us what landed most 🙌

Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch jenny@jennystilwell.com.au

Remember: Better strategy, better business, better life! See you next time!

In this episode, we dive deep into the common causes of cash flow problems—and more importantly, how to fix them. If you're feeling the pressure of tight cash or unpredictable income, this episode is packed with practical, actionable strategies to help you regain control. From forecasting and pricing to retainers and client follow-ups, learn the 10 steps you can take today to stabilise your finances and strengthen your business over the next 90 days.

Whether you're a service-based business, a product supplier, or managing project-based work, there’s something in here to help you improve your cash position and run a more financially resilient business.

What You’ll Learn in This Episode:

🔍 Why Cash Flow Issues Happen

• Slow-paying clients
• Lack of forecasting
• Poor pricing or shrinking margins
• Scope creep and hidden project costs
• Invisible recurring expenses
• Emotional denial or panic responses

💡 10 Ways to Improve Cash Flow in the Next 90 Days

1. Do a cash flow forecast
2. Track recurring/hidden costs
3. Negotiate with creditors
4. Raise your prices
5. Shift to retainers
6. Charge upfront for projects
7. Offer early-payment discounts
8. Set and enforce clear payment terms
9. Re-engage old clients
10. Ask for referrals

Key Takeaway:
Cash flow issues are common, but they’re also a sign it’s time to build a more structured, sustainable business model. By taking a few of these simple, consistent steps over the next 90 days, you can shift from reactive to proactive—and create a stronger financial foundation for your business.

Connect with The 7% Club:
📣 Share this episode with a fellow business owner who could use a cash flow boost
💬 Got questions or feedback? Reach out and join the conversation
🌐 jennystilwell.com.au

Ask ChatGPT

Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch jenny@jennystilwell.com.au

Remember: Better strategy, better business, better life! See you next time!

In this episode, I interview Michael Heppell. Michael is the best-selling author of nine books, including the Sunday Times number-one best-seller Flip It.

His books have been translated into 27 languages and are available in 80 countries. He’s worked with everyone from premiership footballers to Category B prisoners, over half of the FTSE 100 companies to TV personalities, including Davina McCall, Sara Cox and Patrick Kielty.

He has coached over 1,000 new authors on how to write, publish and sell their books. As a customer service expert, Michael is in high demand working with many organisations who want to raise their game in the service stakes. Described as one of the top three professional speakers in the world, Michael has presented to more than half a million people across multiple countries over the last 30 years.

He lives in Northumberland with his wife, co-author and business partner, Christine.

Instagram - https://www.instagram.com/michaelheppell/ Facebook - https://www.facebook.com/michaelheppellofficial/ Linkedin - https://www.linkedin.com/in/michaelheppell/

Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch jenny@jennystilwell.com.au

Remember: Better strategy, better business, better life! See you next time!

JOANNA OAKEY
Managing Partner Award-Winning Commercial Law Firm, Aspect Legal

Podcast Host - The Deal Room Podcast & Talking Law

Best-selling Author - Buy, Grow, Exit: The Ultimate Guide to Using your Business as a Wealth Creation Vehicle

Joanna Oakey is an award-winning commercial lawyer, and Managing Partner of Aspect Legal. The firm is the top boutique law firm for business sales and acquisitions (and has been for 2 years running).

Joanna has worked with thousands of businesses and business owners (and their advisors) as they acquire, grow and exit.

With more than 2 decades of experience, she has worked as a trusted legal partner for businesses of all sizes and industries, from small startups as they catapult in value, through to large national and multinational brands.

Joanna is the host of two top-rating podcasts (The Deal Room Podcast & Talking Law) and author of best-selling, award-winning business book Buy Grow Exit. She is a sought after speaker and commentator, featured by numerous national media outlets, and industry publications, and has been recognised as an industry leader for her commitment to innovation and supporting businesses as they Buy, Grow and Exit.

She brings a wealth of knowledge and incredible insight into

• the mistakes that businesses commonly make when acquiring, growing and exiting;
• what drives really great business sales and acquisitions
• legal landmines to avoid along the way.

If you'd like more info on anything Joanna has discussed in this podcast, get in touch with Joanna via LinkedIn, Email (joanna.oakey@aspectlegal.com.au) or visit AspectLegal.com.au

Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch jenny@jennystilwell.com.au

Remember: Better strategy, better business, better life! See you next time!