In this episode of The 7% Club Podcast, I dive into one of the most powerful strategic moves a business owner can make: Writing a Book.

I share why a book is far more than a passion project or a nice-to-have. It’s a credibility booster, a clarifier of your intellectual property (IP), and a door opener to new opportunities. From sharing my personal journey of writing two books (and a third in the works) to practical advice on mapping your IP and building a book structure, this episode is packed with insights for any consultant, coach, advisor or agency owner who’s been thinking “one day” they’ll write a book.

If you’re ready to scale your impact, stand out in a crowded market, and finally make sense of all the knowledge sitting in your head - this episode is your starting point.

What You’ll Learn:

• Why writing a book is a strategic business asset, not just a personal goal
• How publishing boosts your authority, visibility and trust
• The unexpected power of clarifying your IP through the book-writing process
• The role of stories and case studies in making your book resonate
• A clear starting point: how to extract and structure your IP into a book
• How to move from “I’ll do it someday” to taking action

📌 Key Takeaways:

• Authority: A book instantly elevates your credibility and sets you apart in your industry.
• IP Clarity: The process helps you distill years of experience into structured, repeatable frameworks.
• Client Attraction: A book pre-sells your expertise and helps prospects self-select before they even contact you.
• Framework First: Don’t start with the writing - start by mapping your IP and refining your core methodologies.
• Keep It Clear: Aim for clarity, not complexity - structure your content around 3–5 big ideas or stages.

Thinking about writing a book? Start with what you already have. Document your frameworks, processes, and client stories. Whether you finish the book or not, the act of getting your IP out of your head and into a structure will transform how you communicate, pitch, and scale.

The 7% Club | A practical & inspiring book for founders and CEOs

Small Business CEO | Better Strategy, Business & Life

The 7% Club audiobook - Jenny Stilwell

If this episode gave you a push to finally start writing your book - or even just start organising your IP - reach out! I’d love to hear your thoughts or answer your questions.

Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch jenny@jennystilwell.com.au

Remember: Better strategy, better business, better life! See you next time!

In this episode, we’re joined by digital marketing strategist and ad specialist Natalie Alaimo, who’s on a mission to free smart, ambitious women from the exhausting cycle of feast-or-famine income, constant content creation, and unpredictable marketing results. We talk about:

• The turning point that led Natalie from organic-only strategies to mastering Facebook & Instagram ads
• Why organic reach is down 30% and what to do instead
• The real purpose of paid ads (hint: it’s not always about the sale)
• How to build marketing funnels that convert - even on a small budget
• Why giving more information doesn’t always lead to more sales
• The biggest mindset blocks female founders face when it comes to selling
• What needs to happen at each stage of the Attract → Nurture → Convert journey
• How to know when your funnel’s not working - and what data to watch
• Why simplifying your offers can accelerate your success
• Natalie’s 3 levels of support (from beginners to scaling CEOs)

🎧 Listen in if you’re ready to:

✔️ Ditch content fatigue
✔️ Stop guessing at marketing
✔️ And finally create predictable income doing work you love

👇 Connect with Natalie Alaimo:

🌐 Website: https://www.nataliealaimo.com
📸 Instagram: @nataliealaimo

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💡 Need help scaling your business from 7 to 8 figures? Get in touch jenny@jennystilwell.com.au

Remember: Better strategy, better business, better life! See you next time!

In this episode, we dive deep into the common causes of cash flow problems—and more importantly, how to fix them. If you're feeling the pressure of tight cash or unpredictable income, this episode is packed with practical, actionable strategies to help you regain control. From forecasting and pricing to retainers and client follow-ups, learn the 10 steps you can take today to stabilise your finances and strengthen your business over the next 90 days.

Whether you're a service-based business, a product supplier, or managing project-based work, there’s something in here to help you improve your cash position and run a more financially resilient business.

What You’ll Learn in This Episode:

🔍 Why Cash Flow Issues Happen

• Slow-paying clients
• Lack of forecasting
• Poor pricing or shrinking margins
• Scope creep and hidden project costs
• Invisible recurring expenses
• Emotional denial or panic responses

💡 10 Ways to Improve Cash Flow in the Next 90 Days

1. Do a cash flow forecast
2. Track recurring/hidden costs
3. Negotiate with creditors
4. Raise your prices
5. Shift to retainers
6. Charge upfront for projects
7. Offer early-payment discounts
8. Set and enforce clear payment terms
9. Re-engage old clients
10. Ask for referrals

Key Takeaway:
Cash flow issues are common, but they’re also a sign it’s time to build a more structured, sustainable business model. By taking a few of these simple, consistent steps over the next 90 days, you can shift from reactive to proactive—and create a stronger financial foundation for your business.

Connect with The 7% Club:
📣 Share this episode with a fellow business owner who could use a cash flow boost
💬 Got questions or feedback? Reach out and join the conversation
🌐 jennystilwell.com.au

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💡 Need help scaling your business from 7 to 8 figures? Get in touch jenny@jennystilwell.com.au

Remember: Better strategy, better business, better life! See you next time!

In this episode, I interview Michael Heppell. Michael is the best-selling author of nine books, including the Sunday Times number-one best-seller Flip It.

His books have been translated into 27 languages and are available in 80 countries. He’s worked with everyone from premiership footballers to Category B prisoners, over half of the FTSE 100 companies to TV personalities, including Davina McCall, Sara Cox and Patrick Kielty.

He has coached over 1,000 new authors on how to write, publish and sell their books. As a customer service expert, Michael is in high demand working with many organisations who want to raise their game in the service stakes. Described as one of the top three professional speakers in the world, Michael has presented to more than half a million people across multiple countries over the last 30 years.

He lives in Northumberland with his wife, co-author and business partner, Christine.

Instagram - https://www.instagram.com/michaelheppell/ Facebook - https://www.facebook.com/michaelheppellofficial/ Linkedin - https://www.linkedin.com/in/michaelheppell/

Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch jenny@jennystilwell.com.au

Remember: Better strategy, better business, better life! See you next time!

JOANNA OAKEY
Managing Partner Award-Winning Commercial Law Firm, Aspect Legal

Podcast Host - The Deal Room Podcast & Talking Law

Best-selling Author - Buy, Grow, Exit: The Ultimate Guide to Using your Business as a Wealth Creation Vehicle

Joanna Oakey is an award-winning commercial lawyer, and Managing Partner of Aspect Legal. The firm is the top boutique law firm for business sales and acquisitions (and has been for 2 years running).

Joanna has worked with thousands of businesses and business owners (and their advisors) as they acquire, grow and exit.

With more than 2 decades of experience, she has worked as a trusted legal partner for businesses of all sizes and industries, from small startups as they catapult in value, through to large national and multinational brands.

Joanna is the host of two top-rating podcasts (The Deal Room Podcast & Talking Law) and author of best-selling, award-winning business book Buy Grow Exit. She is a sought after speaker and commentator, featured by numerous national media outlets, and industry publications, and has been recognised as an industry leader for her commitment to innovation and supporting businesses as they Buy, Grow and Exit.

She brings a wealth of knowledge and incredible insight into

• the mistakes that businesses commonly make when acquiring, growing and exiting;
• what drives really great business sales and acquisitions
• legal landmines to avoid along the way.

If you'd like more info on anything Joanna has discussed in this podcast, get in touch with Joanna via LinkedIn, Email (joanna.oakey@aspectlegal.com.au) or visit AspectLegal.com.au

Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch jenny@jennystilwell.com.au

Remember: Better strategy, better business, better life! See you next time!

In this episode, I interview Warsha Joshi: Business Scaling Coach for founder CEOs, Family Business Succession Coach, Best-selling Author and Non-Executive Director.

Warsha’s Core Purpose? To help turn small and medium-sized enterprises into successful legacy businesses; the life-blood of strong and sustainable economies.

Warsha is an established business scaling coach in the region successfully helping 7-figure businesses break-through scaling ceilings while coaching entrepreneurs turn into strong business leaders. Being an entrepreneur herself for close to four decades, she understands that early-stage scaling is tough and she is driven by a relentless and result-driven passion for enabling business leaders to achieve their milestones, especially second-generation CEOs of family-run businesses.

Warsha’s expertise lies in her ability to tackle challenging business scenarios with a creative, analytical mindset. Possessing the rare ability to think big-picture and being able to zoom into the detailed view, she has helped founder CEOs through the balancing act which is scaling.

Certified as a Business Exit Planning and Scaling Advisor, Warsha co-founded the business coaching and mentoring company, Dare To Scale to bring the detailed Five Elements Framework to for high-growth companies.

She has called UAE her home for close to three decades and lives in Dubai with her husband, four cats and a horse.

https://www.linkedin.com/in/warshajoshi/
Insta: @warshajoshi

Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch jenny@jennystilwell.com.au

Remember: Better strategy, better business, better life! See you next time!

In this episode of The 7% Club, I introduce Your Numbers Story™, a powerful insight for scaling your business by asking 'What Are Your Business Numbers Really Telling You?'

Why Understanding Your Numbers Matters
I highlight alarming statistics: over 80% of businesses fail due to cash flow issues, and only 1 in 10 small business owners truly understand their financials.

The Fundamentals: Key P&L Numbers
Breakdown of sales, direct expenses, margin, overheads, and profit. I explain why margin is crucial and how it funds your overheads.

Margins vs Overheads: A Real Example
I walk through an example where overheads exceed margin, leading to a loss. I show how percentages tell the true story and are more useful than raw numbers.

When Sales Growth Can Be Misleading
Case study: a consulting firm grows from $750K to $1.5M in sales, but profit and team burnout tell a different story. I emphasise manageable and profitable growth over volume.

Client Value vs. Client Volume
A business with 1,000+ customers had only 164, generating most of the revenue. I show how refocusing on high-value clients can dramatically improve performance.

Product Profitability Breakdown
Example from a $13.5M product business: Product 4 contributes just 8% of sales but takes up 50% of warehouse space. I explore margin, contribution, and hidden costs of holding stock.

Final Thoughts
Understanding your numbers beyond top and bottom lines is key. I urge founders to dig into trends, percentages, and strategic insights—not just revenue growth.

💡 Key Takeaways:

• Profitability isn’t just about growing sales—it’s about managing margins and overheads.
• Percentages tell the real story. Always look beyond the surface numbers.
• Don’t overextend your team chasing unrealistic growth targets.
• Focus on your most valuable clients and products, not just the volume.
• Strategic insights come from understanding the story behind the numbers.

Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch jenny@jennystilwell.com.au

Remember: Better strategy, better business, better life! See you next time!

In this episode of The 7% Club Podcast, I sit down with Tarynn Hatton-Jones, a trailblazing leader who’s creating her own version of success, initially against the odds. Tarynn shares:

✅ Lessons on resilience and in leadership
✅ The power of representation and how it shapes industries
✅ Actionable strategies for carving your own path to success

Whether you're looking for a dose of motivation, inspiration or interested in building a global business —this episode is full of insights you don’t want to miss!

🎧 Listen now!

🔗 Don’t forget to share if you’ve enjoyed this episode!

Tarynn Hatton-Jones: Chief Executive Officer

W: burntoringe-intl.com

FB: Burnt Oringe Design

Insta: Burnt.Oringe.Design

Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch jenny@jennystilwell.com.au

Remember: Better strategy, better business, better life! See you next time!