Your brand is your business’s most valuable asset - but is it really protected?

In my latest podcast, I sit down with Binh Rey, Trademark Attorney & General Manager of Applied Marks, who has personally managed over 2,500 trademark applications. With 13+ years in trademarks and 15 years in marketing, Binh brings a unique commercial perspective to protecting brand names.

We cover:
✅ Why registering a company name or ABN does not protect your brand
✅ The difference between wordmarks, logomarks & what’s most powerful for SMEs
✅ What happens when businesses overlook trademarks (and the costly fallout)
✅ Expanding internationally - how to safeguard your brand in new markets
✅ Practical steps & costs for getting started

If you’re building a business with growth in mind, this episode is a must-listen.

Have you trademarked your brand name yet?

Email: binh.rey@appliedmarks.com

Website: www.appliedmarks.com

Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch jenny@jennystilwell.com.au

Remember: Better strategy, better business, better life! See you next time!

In this episode of The 7% Club Podcast, I explore a crucial question for founders and business owners: What makes a business attractive to investors and acquirers?

With a generational wave of business ownership change on the horizon - especially, as many Baby Boomer–led companies prepare for sale - the stakes have never been higher. Whether you’re planning to step back, exit in the next few years, or even considering acquisitions yourself, understanding why buyers buy, is the key to maximising value.

Too many founders wait until they’re ready to sell before thinking about value. By then, it’s often too late to optimise returns. The reality is: acquirers aren’t just buying your revenue or client base - they’re buying opportunity, growth potential, and reduced risk.

I break down the 7 most common reasons investors and acquirers purchase businesses and what you can do now to make your company more attractive.

🔑 Key Takeaways:

1. Access to new markets & customer segments – Buyers may acquire to expand into new regions or niche markets quickly.
2. Intellectual property & proprietary systems – Proven, commercialised IP is a valuable shortcut for buyers.
3. Speed to scale – Acquisition accelerates growth far faster than organic methods.
4. Industry roll-up strategies – Investors consolidate small firms to dominate a market.
5. Client base & recurring revenue – Loyal, compatible clients with annuity income streams increase attractiveness.
6. Distribution channels – Established sales or distribution networks can open new pathways for buyers.
7. Brand value – Strong, trusted brands with sustainable margins are prime acquisition targets.

The time to think about your exit strategy isn’t later - it’s now.

Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch jenny@jennystilwell.com.au

Remember: Better strategy, better business, better life! See you next time!

In this episode of The 7 % Club Podcast, I sit down with Trilby White, a seasoned consultant, business coach, and co-founder of two highly successful veterinary businesses in Hong Kong.

Trilby and her husband left Australia in their early 20s for what they thought would be an adventure in Hong Kong. What followed was the creation of a veterinary practice that grew from a pioneering house-call model to a full-service hospital and online store - ultimately becoming Hong Kong’s largest general practice and a highly attractive acquisition target.

Now the founder of Inicio Consulting, Trilby helps business owners and executives unlock their full potential, drawing on her 25+ years of leadership and entrepreneurship.

This is an inspiring and practical conversation about entrepreneurship, growth, leadership, and creating options for the future.

Listen now to learn how to build a business that not only thrives - but can one day stand on its own without you.

To contact Trilby:

linkedin.com/in/trilby-white-711168b

Websites

• creaturecomforts.com.hk
• eastislandvets.com.hk

Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch jenny@jennystilwell.com.au

Remember: Better strategy, better business, better life! See you next time!